Jonathan Hunt

@YouTube My first million

describe your favorite youtube channel in 3 words

@zrkann Building the largest owned media network in b2b.

Can anyone explain what Hubspot is up to?

@gavinpurcell 100%. They’re killing it.

i think colin and samir are must listens/watches for anyone interested in media now & in the future prob lotta value here for a lot of people

Futurepedia stays editorially independent. We bring HubSpot Media's monetization and growth engine to a network that's already built audience and trust. Welcome to the team, Saj, Kevin, Andrew, Bryce and the whole Futurepedia crew! #story3" target="_blank" rel="nofollow noopener">axios.com/newsletters/ax…

Combined with Mindstream and Marketing Against the Grain, we now operate the largest media network for AI enablement — 3.6M+ followers across platforms. Futurepedia also joins our broader media portfolio including My First Million, The Hustle, Starter Story, and more.

HubSpot Media just acquired Futurepedia — the largest AI education network on YouTube! Not a news brand. Not a talk show. A network that teaches 2.1 million people how to actually use AI.

@thesamparr 🎯 take

In our little world, hubspot buying the hustle was the first of this experiment. They bought our newsletters, blog, trends, podcasts like my first million. And tbh I’m still shocked they were bold enough to do it. It’s been amazing for them (and us). But it’s been done a ton. In the radio days, product companies owned stations. It gets screwed up a ton, though. For example, I think robinhood tried and didn’t pulled it off. The barstool one didn’t seem great, either. It’s worked for hubspot. And others. I’m not sure what makes one of these deals (media + product) successful. One attribute just seems to be a good partnership. A good owner, good creative talent that can manage to like one another. That’s hard! Interestingly, virtually every single media company I know of today, when they try to launch a product - it’s super dumb and fails. It’s much easier, I think, to have a good product then launch media. This is what my company’s doing now. We have a very sticky product and are launching more media properties. Very hard but easier this way. So I think it’s wise to buy a media company and shut down the ads. Ads with a product can work, but make it tough internally. Fighting over ad inventory to promote owned products vs ads. And if you have a big ad sales team, making a product and selling it successfully, forget about it. If a media company says they’re doing it, assume it’ll fail. Ad sales teams need to be fed and will ruin any beauty of a product. Dunno if tbpn plus open ai will win. But John and Jordi won (will keep winning), that’s for sure!

@ckaiwu @Jason +1 Ace is probably your best bet for downtown BK.

@Jason It’s great. If you’re looking in downtown BK specifically, it’s got by far the best vibes.

Best hip hotels in Brooklyn downtown nyc for 2026 Is there no way to rent a loft/brownstone for a week or two now with the Airbnb ban?!

@danielcberk LOI is in the mail

Hubspot should buy Two Dads in Tech.

You never really know how news like this is going to land. The response over the last 24 hours has been overwhelming. Thank you for the messages, the stories, and the kind words about how Starter Story impacted you. It might take me a month to read them all. When you’re in the day-to-day, you forget to zoom out and see how many people were part of the journey. I underestimated that. THANK YOU.

Starter Story will remain editorially independent. HubSpot Media will invest in/accelerate their continued growth—same mission, bigger runway. Welcome, @thepatwalls, @samanthaawalls, @gus_tiffer and the Starter Story team! adweek.com/media/hubspot-…

Small businesses are a core customer base for @HubSpot. Starter Story reaches early-stage founders at a moment that matters—when they’re choosing tools and building real momentum.

HubSpot Media is acquiring @starter_story! Information is everywhere. Help is harder to come by. Starter Story doesn’t just interview founders. They help them by pulling out the details most people skip: tradeoffs, mistakes, playbooks, pricing, what actually worked, and why.

8 years ago, I started a side project inside of a tiny Starbucks. Today, Starter Story is being acquired by @HubSpot. Here’s how it happened.

.@jonathan_h: “Priorities will shift to greater creator, not publisher, acquisitions.” niemanlab.org/2025/12/publis…

@gannonbreslin @beehiiv 💯

The @beehiiv event summarized

@denk_tweets lol

about time I updated linkedin. honestly pretty exhausting running product for two companies 😮‍💨

@DADnation_ @thepatwalls @myfirstmilpod Yes. A great show in a larger network of owned YT channels. But always open to the right conversations.

@thepatwalls Have they not pivoted to video already by acquiring @myfirstmilpod

hubspot should acquire starter story the SEO ship is sinking IMO hubspot needs to pivot wayyyy harder to video, specifically youtube i'm biased, but acquiring starter story would take their youtube game to the next level thank you for coming to my ted talk