Jonathan Hunt
2.2K posts

Jonathan Hunt
@jonathan_h
VP of Media / Content @HubSpot | Prev. leading marketing @VoxMedia, @Complex Networks, @VICE, @NatGeo
New York, NY Katılım Şubat 2008
890 Takip Edilen1.9K Takipçiler

I’m in a text group with 30 enterprise execs driving ai transformation at their companies.
It is the #1 community I’ve become a part of this year.
Battle tested AI tools, challenges, and wins are shared constantly and we are starting to meet as a group monthly for live discussion.
I want more of the energy and value this group provides, but I don’t want to dilute it, so I'm spinning up a few more of these this quarter.
Each group is capped at 30 people and the rules are simple…
No sales pitches. Just smart people sharing how they’re using AI personally and how they’re transforming their org with AI (successfully and unsuccessfully).
If you want to join one of these groups, reply with "ai,” and if it’s a good fit I’ll DM you an invite.
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@danielcberk Governors Island that I mentioned. We go there at least once a month during the summer. Collective Retreats is name of the glamping there. govisland.com
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@thesamparr Chloe vs History is probably the best at the moment @chloevshistory?si=iRxO7OrzftT1jEmw" target="_blank" rel="nofollow noopener">youtube.com/@chloevshistor…
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Jonathan Hunt retweetledi

Now that we've become dependent on AI models, are the prices about to go up?
In many cases, the model makers are creating far more value than they are capturing with token fees, and there's room to double (or even triple) the rates we pay.
That's what I think at least. VC @pitdesi says that since there's so much competition, we may see prices stay stable or even fall. That would be great news for us, maybe not as great for those investing in OpenAI, Anthropic, and the rest of the gang.
Your thoughts?
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@businessbarista As long as you’re also selling posters of Lamborghini Countachs and other sick supercars I’m there.
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Jonathan Hunt retweetledi

Wow seems you guys LOVE our new series.
300K+ views in 24 hours!
Our goal is to show the REAL day in the life of builders & how they get so much done.
Who should we cover next?
Starter Story@starter_story
Day in the life of a solopreneur who makes $77k per month:
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@thepatwalls @RobHoffman_ @samwallsx 100% 🎯. Clipping is getting conflated with editing. Clipping is mechanical. Editing is taste and both require great source material. Clip garbage and it’s still garbage.
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everyone thought AI would replace human clippers
here’s what they got wrong (and what skill is required to make money from clipping)
Pat Walls@thepatwalls
So I think social media CLIPPING might be one of the next big opportunities over the next two years. Not clipping directly, but building software and tools for this industry. A lot of $ to be made here. This deep dive video by @devinnash is worth a watch:
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i think colin and samir are must listens/watches for anyone interested in media now & in the future
prob lotta value here for a lot of people
Colin and Samir ✌🏼✌🏾@ColinandSamir
Press Publish LA: The Hollywood Creator Summit May 28th on the Fox Studios Lot 500 Creators. One Room. Learn where the future of media is heading. Seats by application only. presspublish.la
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Futurepedia stays editorially independent. We bring HubSpot Media's monetization and growth engine to a network that's already built audience and trust.
Welcome to the team, Saj, Kevin, Andrew, Bryce and the whole Futurepedia crew! #story3" target="_blank" rel="nofollow noopener">axios.com/newsletters/ax…
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In our little world, hubspot buying the hustle was the first of this experiment. They bought our newsletters, blog, trends, podcasts like my first million.
And tbh I’m still shocked they were bold enough to do it. It’s been amazing for them (and us).
But it’s been done a ton. In the radio days, product companies owned stations.
It gets screwed up a ton, though.
For example, I think robinhood tried and didn’t pulled it off. The barstool one didn’t seem great, either.
It’s worked for hubspot. And others.
I’m not sure what makes one of these deals (media + product) successful.
One attribute just seems to be a good partnership.
A good owner, good creative talent that can manage to like one another. That’s hard!
Interestingly, virtually every single media company I know of today, when they try to launch a product - it’s super dumb and fails.
It’s much easier, I think, to have a good product then launch media.
This is what my company’s doing now. We have a very sticky product and are launching more media properties. Very hard but easier this way.
So I think it’s wise to buy a media
company and shut down the ads.
Ads with a product can work, but make it tough internally. Fighting over ad inventory to promote owned products vs ads.
And if you have a big ad sales team, making a product and selling it successfully, forget about it. If a media company says they’re doing it, assume it’ll fail.
Ad sales teams need to be fed and will ruin any beauty of a product.
Dunno if tbpn plus open ai will win. But John and Jordi won (will keep winning), that’s for sure!
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Jonathan Hunt retweetledi

You never really know how news like this is going to land.
The response over the last 24 hours has been overwhelming.
Thank you for the messages, the stories, and the kind words about how Starter Story impacted you. It might take me a month to read them all.
When you’re in the day-to-day, you forget to zoom out and see how many people were part of the journey.
I underestimated that.
THANK YOU.




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Starter Story will remain editorially independent.
HubSpot Media will invest in/accelerate their continued growth—same mission, bigger runway.
Welcome, @thepatwalls, @samanthaawalls, @gus_tiffer and the Starter Story team! adweek.com/media/hubspot-…
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Small businesses are a core customer base for @HubSpot.
Starter Story reaches early-stage founders at a moment that matters—when they’re choosing tools and building real momentum.
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HubSpot Media is acquiring @starter_story!
Information is everywhere. Help is harder to come by.
Starter Story doesn’t just interview founders.
They help them by pulling out the details most people skip: tradeoffs, mistakes, playbooks, pricing, what actually worked, and why.
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