Sami | SEO AI

@CyrusShepard How will you explain this?

Yippee! Scored access to Google's Generative AI features report - possibly the least actionable report in the history of marketing. Summary: People searched, but we don't know what for. We appeared, but we don't know where. The chart went up. Can't wait to show this to my boss!

Month 1: wrote content nobody read. Month 2: wrote content nobody shared. Month 3: wrote content nobody linked to. Month 4: Google decided I was the authority. Trust the process before the process trusts you.

@zoltanszogyenyi Did you get clients from this?

this Reddit post 3 months ago changed my life

@noahiglerSEO They could have build reviews whilst ranking

I told a business this week they shouldn't hire us for SEO yet. They had 3 reviews. Great company, good work, decent website. They wanted to invest in ranking higher, and they had the budget for it. My honest answer was not yet. Because even if I got every page ranking number one, it wouldn't matter. Two companies sitting side by side in search results, one has 3 reviews, the other has 150. Nobody calls the 3. We'd be getting paid to send them traffic that bounces straight to a competitor with more social proof. Rankings without reviews is a bucket with a hole in it. Build the reviews first. Then ranking actually turns into phone calls. Here's the part most owners miss about why reviews matter beyond just looking trustworthy. Reviews are one of the biggest factors in whether you land a spot in the map pack, which is where the majority of local service calls actually come from. Your total count, your rating, and especially how fast new reviews are coming in all determine whether Google gives you one of those three spots. Reviews pull double duty. They get you into the map pack, AND they get people to actually call once you're there. If your profile has been sitting at the same review count for months, that's not something to clean up later. It's the thing holding everything else back. Fix that first, then invest in ranking.

@alexgroberman This update was much needed in this AI slop era

A few days ago I wrote that a major unannounced Google update was rolling out. Yesterday Google finally announced it. Huge ramifications for brands across e-commerce, SaaS, financial services, etc. Let’s go through winners and losers. By the way, you can see whether your business is appearing across Google AI, ChatGPT, Claude, Perplexity and Grok here. It’s free: seo-stuff.com/free-audit So a few days ago I wrote that Google appeared to be rolling out an unannounced update. A lot of sites were seeing weird movement. Some people were reporting 25% to 30% traffic drops. Some people were saying news sites were limping along, shops had slowed down and traffic was becoming so unstable that it was hard to know what to do next. At the time, it was just an observation, but now Google has made it official. Google released the June 2026 spam update on June 24. It applies globally. It applies to all languages. Google says the rollout may take a few days to complete. If your rankings, impressions or clicks are bouncing around right now, the update may not be done yet, but the direction is pretty clear. Google is taking another swing at spam, and the timing is interesting. The May 2026 core update finished rolling out on June 2. Then we saw more unconfirmed volatility around June 19. Now we have a confirmed spam update on June 24. So businesses are basically dealing with three weeks of Google volatility at the exact moment AI Search is becoming more important. Google’s own spam policies now explicitly mention attempts to manipulate generative AI responses in Google Search. Basically, Google is policing traditional rankings and AI-answer manipulation at the same time. The obvious losers are pretty easy to spot. And if you're a loser in this one, reach out to SEO Stuff (seo-stuff.com) to right the ship - fast. The losers: sites built around scaled AI content with no real value, scraped content, stitched-together articles, expired domains repurposed for unrelated commercial topics, thin affiliate pages, pages made mostly to manipulate rankings, pages made mostly to manipulate AI answers, fake authority, fake expertise, fake mentions and fake topical coverage. Basically, anything that exists because someone found a loophole and tried to scale it before Google caught up. In e-commerce, the sites most exposed are thin product pages, copied manufacturer descriptions, fake review pages, low-quality “best product” lists, outdated pricing pages, messy product feeds and category pages with no real buying help. The sites in a better position are the ones with original product information, useful category guides, current pricing, availability, shipping, returns, comparisons, customer proof and clean product data. In finance, the risk is even higher because trust matters more. Generic finance explainers, affiliate lead-gen pages, fake author profiles, outdated rate pages, thin calculator pages and broad “best credit card” or “best loan” content with no real expertise are more exposed. The stronger sites have real credentials, current information, transparent methodology, calculators that actually help, clear service pages, original analysis and authority outside their own website. In SaaS, the obvious losers are generic comparison pages, AI-written “alternatives” posts, programmatic feature pages, copied G2-style roundups, fake integration pages and broad B2B content that says nothing new. The better-positioned SaaS companies have pricing pages, use-case pages, comparison pages, implementation guides, product documentation, case studies, customer results and original data. In education, I would be watching course aggregators, scholarship spam, doorway pages for every city or degree variation, generic career guides and thin AI-written explainers. The stronger sites are likely the ones with actual school authority, clear program information, admissions details, outcomes data, faculty expertise and helpful resources for real students. In local, the exposed sites are pretty obvious: fake location pages, doorway city pages, review spam, inconsistent business information, thin service-area pages and local lead-gen sites pretending to be real businesses. The stronger local businesses have real Google Business Profiles, reviews, local citations, useful service pages, local backlinks, clear contact information and actual proof that they serve the area. In publishing and affiliate, the sites in trouble are the ones built around rewriting what already ranks. Thin explainers, generic news summaries, no original reporting, no testing, no data, no real opinion and no reason for Google or an AI system to trust the page. The winners are the sites adding something new: reporting, analysis, experience, data, expert commentary or genuinely useful research. So the category matters, but the pattern is mostly the same. Google is asking whether the page deserves to be used, trusted, cited and shown inside a search experience that is becoming more AI-driven every month. The message boards are already showing the usual pattern. Some people are watching Search Console all day. Some are saying the back-to-back updates are frustrating because they were still trying to figure out what happened in May. Some are saying they have seen drastic fluctuations for at least two weeks. Some are asking whether the problem is rankings, impressions, clicks, Discover, SERP layout or AI answers. A traffic drop does not always mean one thing anymore, though. If impressions drop, Google may be showing your pages less often. If rankings drop, Google may have reassessed your pages. If clicks drop while rankings look stable, the search results page itself may have changed. AI Overviews, more ads, more answer content, more forum results, more Google-owned surfaces and more zero-click behavior can all reduce traffic even when a site still technically ranks. This is where SEO Stuff (seo-stuff.com) can help. The done-for-you package combines 10 AI-search-optimized articles with three DR50+ authority placements: seo-stuff.com/gold-plan-pack… The content helps your business cover the questions customers ask before buying, including problems, use cases, comparisons, pricing, alternatives, industries, objections, case studies, product details and implementation. The authority placements help your business show up across trusted sources that search and AI systems use to understand categories. A lot of AI search systems use search results, citations and trusted web sources to ground their answers. So a Google problem can become a ChatGPT problem, a Perplexity problem, a Claude problem, a Gemini problem and a Grok problem. Your website, your third-party mentions, your content depth, your reputation and your AI visibility are all starting to overlap. So if this spam update hits the kinds of sites it is supposed to hit, the winners should be businesses with real content, real authority and real customer value. The losers should be the sites trying to fake all three. If your traffic depends on being useful, trusted and easy for Google to understand, you are building something much harder to wipe out. If you want to see whether your business is already being cited, understood and recommended across Google AI, ChatGPT, Claude, Perplexity and Grok, check here: seo-stuff.com/free-audit

@alexgroberman Always first with the right info.

@rlakhnyuk Damn!

2 years ago, I struggled to get my first Stripe sale. Keep going.

@ravikiran_dev7 Side note has aura in it.

Why don’t Anthropic just use Claude Code???

@0xygenation 3M Impressions and only 15k clicks?

Je sais pas exactement ce qu'ils ont fait comme update mais ça envoie !

@kalashvasaniya Why do people launch at stealth?

this is not good for humanity i have seen most of startups die in stealth before they receive their first piece of feedback lol

@BuildsWithSani @pcshipp 👀

@samigrows @pcshipp Maybe 🤔

Anyone building more than me?

@ChadAppDev sleep tight man

Great, now I’m not going to be able to sleep until the review is done 😭

@YoannaJuille Congrats! I remember my first client payment, it was a surreal feeling.

🥳FIIIIIIIRST SAAAAAAAAAAAALE! 🥳 We finally did it! The notification we’ve been waiting for just popped up, it feels incredible after all the hard work. A few weeks ago, we took a leap and pivoted our entire offer. Today, we have our first real proof that it was the right move. To our first client: We’re going to treat you like royalty. Your project is amazing, and we’re going all out to over-deliver. Motivation is at 1000%. (And this is just the beginning!)

Your website looks professional. Your Google Search Console looks empty. Design gets you compliments. SEO gets you customers. You need both but only one pays the bills.

@anulagarwal That's pretty solid.

I have a mobile app doing ~$375/mo Looking to sell it out, open for offers in my DMs 100% ASO based revenue I tried ads but didn’t convert for this Apps in this niche are doing $50-100k/mo

@trikcode What if AGI gets out of hands?

@DanKulkov what kind of product did you make?

i will never emotionally recover from this

@ConnorShowler So, you market with reddit.

One of our Reddit marketing clients ranking page 1 for almost 50 keywords after first month.. 16 of which are ranking top 3 for some big boy local modifiers 😤🔥💯

@ConnorShowler I am starting to use Claude now.

Claude for website design is dope But no visual editing is wack WP + Elementor still easier for me to go in and edit to make live changes without rerolling or trying to explain what edits I want to Claude Who's solving this problem?