Viktor Seraleev

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Viktor Seraleev

Viktor Seraleev

@seraleev

Indie dev · Mobile & SaaS · Goal → $1,000,000 ARR https://t.co/zHasjDnxuR | https://t.co/ah07JJikM3

Chile 가입일 Ağustos 2011
337 팔로잉15.3K 팔로워
고정된 트윗
Viktor Seraleev
Viktor Seraleev@seraleev·
Time to update my intro Viktor Seraleev 👋 I started my solo founder journey in 2020 when I launched my first mobile app. Eight months later, I sold it for $410K. After that came a streak of failed projects (turns out having money doesn’t guarantee success). Nothing worked, so I started from scratch, opened a new company, and called it Sarafan Mobile. ⛔️ In September 2023, Apple deleted my developer account with $33K MRR because of ties to a previously closed account. I sued (and lost), then started over once again. 💸 This time, I set a goal of $30K MRR. I hit it in 1 year and 8 months. Today, I’m at $600K ARR, and my goal is to cross $1M in annual revenue this year. 📱 I’ve launched 19 iOS apps. Sold 5 apps (+$44.5K). 💻 I have one SaaS: Type.link – a website, blog, and link-in-bio builder (web + mobile). My second SaaS I shut down at a loss (B2B is not my thing). 🧲 Audience: 13.8K on X, 5.6K on Threads, 3.4K on Telegram. Ex-cofounder of Siter and Apphud. ⚡️ I don’t sell ads. I don’t sell courses. I just build. Build in public. 📍 Based in Chile. Married. Two kids. 🏃‍♂️ Passionate runner. I’ve won multiple trail races, half-marathons, and 10K races.
Viktor Seraleev tweet media
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Viktor Seraleev
Viktor Seraleev@seraleev·
The hardest part of app business: You don’t know which app will work. So you keep building.
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Viktor Seraleev
Viktor Seraleev@seraleev·
@meetshukla_ No need to separate AI videos from creator-made ones - what matters is that you generate views within your team and control every step of your content distribution.
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Meet Shukla
Meet Shukla@meetshukla_·
@seraleev Exactly and soon there will be entire AI accounts within this
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Viktor Seraleev
Viktor Seraleev@seraleev·
@ssijak 3 weeks isn’t that long - some people I know have been waiting for 3 months already. Try calling support more often
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Saša Šijak
Saša Šijak@ssijak·
@seraleev Waiting 3 weeks already to get approved for apple developer account..
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Viktor Seraleev
Viktor Seraleev@seraleev·
Cost to change your life in 2026: Apple Developer Program: $99 Google Play Program: $25
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Viktor Seraleev
Viktor Seraleev@seraleev·
@yikudoxyz I’m not into gambling, so I’d rather boost my chances by shipping products, testing ideas, and iterating on ads. App Store isn’t a lottery at all - it’s a business. You’ve got to show up every day, work on it, and keep improving
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Duy Nguyen
Duy Nguyen@yikudoxyz·
@seraleev Cheapest lottery ticket on earth if you actually manage to ship the thing.
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Trajan Esco
Trajan Esco@EscoTrajan·
@seraleev And what then? This is end of costs for life changing experience?
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Ru Chern Chong
Ru Chern Chong@ruchernchong·
@seraleev Google Play for indie developers is quite dangerous. The address is exposed in the support section.
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UmAr
UmAr@UmAr59_·
@seraleev Find something else there is nothing left in this market
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Viktor Seraleev
Viktor Seraleev@seraleev·
@sarrazola Over the past two years I’ve only had one rejection. If you really learn the guidelines and stick to them, rejections basically go down to zero
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Sarrazola
Sarrazola@sarrazola·
@seraleev what about the emotional cost of 1000 rejections from apple?
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fanti
fanti@not_fanti·
@seraleev google play not even needed
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Viktor Seraleev
Viktor Seraleev@seraleev·
@Dave_Geoghegan_ Exactly. Surround yourself with people who make more than you, and your income will start to grow too
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David Geoghegan
David Geoghegan@Dave_Geoghegan_·
@seraleev the mindset at $1M/month is completely different from the one at $1K. the decisions that got you to $10K will actively hold you back at $100K. every stage requires a different version of you
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Viktor Seraleev
Viktor Seraleev@seraleev·
Recently I talked to a friend whose app does $1M+/month He shared a mindset that surprised me: They don’t build features first. They build a prototype → creators make TikTok videos → watch what goes viral. If the video hits → they ship the feature. If not → they move on. Content validates demand before code. I was shocked at first. But this is exactly why they’re growing insanely fast
Viktor Seraleev@seraleev

One mistake many indie developers make: They build the product first and think about marketing later. Marketing is PART of the product.

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Aziz Jaksil
Aziz Jaksil@orodruin24·
@seraleev wait this is actually genius, so they're basically using tiktok as free market research before writing a single line of code?
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Viktor Seraleev
Viktor Seraleev@seraleev·
Musicians figured this out a long time ago – most developers still ignore it. vaultboy didn’t release a full track right away. He posted a short snippet on TikTok. It got ~3M views. Only after that did he release the full song. Demand first → product second. This saves months of work: > recording > production > music video TikTok became a testing ground. A snippet is the MVP. If it hits → you scale. If not → you move on without wasting resources. Same with apps. Show the prototype in a video first. If it goes viral – you’re onto something. Only then it makes sense to build the full product. But only a few people actually do this. It breaks the usual way of working and pushes you out of your comfort zone. Who would trade writing code in peace for getting on camera and testing ideas in public?
Viktor Seraleev@seraleev

Recently I talked to a friend whose app does $1M+/month He shared a mindset that surprised me: They don’t build features first. They build a prototype → creators make TikTok videos → watch what goes viral. If the video hits → they ship the feature. If not → they move on. Content validates demand before code. I was shocked at first. But this is exactly why they’re growing insanely fast

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Dmytro Chuta
Dmytro Chuta@dmitriychuta·
@seraleev It was obvious Apple wouldn’t allow this, but it was worth trying.
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Viktor Seraleev
Viktor Seraleev@seraleev·
Another proof: “build apps directly on your iPhone” is coming to an end
Daniel Dhawan@daniel_dhawan

Big news: we've decided to sunset the Rork iOS app, the app that makes apps Our iOS app hasn't been listed on the App Store for more than 3 months, and we have since switched our focus to helping founders build great apps for the App Store. Our goal is to help the next generation of entrepreneurs thrive & succeed on the App Store. We will re-launch the Rork iOS app in the future, focused on helping that goal. If you're still subscribed to the Rork iOS app, reply & we'll give you a free subscription to Rork Max

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Viktor Seraleev
Viktor Seraleev@seraleev·
If you think development has nothing to do with marketing – you’re wrong. Try recording a video of yourself using your own app. > 5 seconds of loading > 14 seconds to get the final result > janky animations > weak color palette And most importantly – no wow effect. Count how many times you have to trim the video just to make it look smooth. Users feel this. And it’s exactly these small details that decide – will they buy your app or delete it. Change your approach. Accept the reality: development is part of marketing. Every decision you make impacts whether your app will sell. Build products that look great on camera – the kind people want to share.
Viktor Seraleev@seraleev

One mistake many indie developers make: They build the product first and think about marketing later. Marketing is PART of the product.

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Viktor Seraleev
Viktor Seraleev@seraleev·
@NotAcryptoBear Go on TikTok or Instagram, find creators you like, and DM them. I always work with creators whose content I actually enjoy
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Tho holder
Tho holder@NotAcryptoBear·
@seraleev Where we can found creators to make videos ?
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