20% - The Marketing Procurement Podcast

The return of The Business Model Company cofounder Caroline Johnson! In this episode, the trio explore why agency innovation is vital for clients and for the future of marketing services itself. @blairenns & @power_lp This is Unsustainable: t.ly/Q-S3a Sneak Peek:

Brett Colbert brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today in this conversation with @blairenns & @power_lp Marketing Is an Investment: 20percent.com/podcast/market… Sneak Peek:

Our latest episode - @blairenns & @power_lp talk to veteran creative director George Tannenbaum about the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. On Creative Effectiveness: 20percent.com/podcast/on-cre… Sneak Peak:

Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond join @blairenns & @power_lp to discuss the path to getting great work and their award winning campaign Unapologetically Human. Full Episode: 20percent.com/podcast/the-pa… Sneak Peak:

The Business Model Company cofounder Caroline Johnson joins @blairenns & @power_lp to discuss how agencies are evolving away from legacy business models. Our latest episode – Agency Model Innovation. Full Episode: 20percent.com/podcast/agency… Sneak Peak:

In our latest episode, David Meikle (@htbagorilla) joins the pod to discuss—and listen to @blairenns and @power_lp rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.” Full episode: 20percent.com/podcast/tuning… Sneak peak:

In our latest episode, @blairenns and @power_lp are joined by Niki McMorrough of @TheDrum Niki has seen the client-agency relationship from both sides of the table and that perspective has left her convinced that no one wins in a pitch: 20percent.com/podcast/just-s…