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AI Ad of the day 🎬: We Press Buttons! by PROMPTR Studios A sharp response to the myth that “AI filmmaking is easy.” This film makes one thing clear: great AI work isn’t about pressing a button — it’s about vision, craft, iteration, and serious technical skill. PROMPTR blends storytelling and advanced AI tools to show that the future of filmmaking still depends on human creativity. @promptrstudios

Book of the day 📘: Lucky by Design by Judd Kessler Think life’s biggest wins come down to luck? Think again. Drawing on behavioural economics, Kessler reveals the hidden “markets” quietly deciding who gets what — from job offers to school places and dinner reservations — and how to navigate them more strategically. A sharp, practical guide to tipping the odds in your favour. @juddkessler amzn.eu/d/0foAcdl8

Sometimes you have to get creative to survive Fridays. 🍷 Cheers to the weekend!

Ad of the day ✈️: British Airways – An Original British Briefing British Airways and Uncommon Creative Studio reimagine the classic safety briefing as a response to modern burnout. With clever visual metaphors and a seamless link from brand film to booking journey, the campaign shows how a strong creative platform can turn cultural insight into both brand storytelling and commercial impact. @British_Airways | @uncommon_studio

Book of the day 📘: Hello World by Hannah Fry In a world run by algorithms, who should we trust — humans or machines? Hannah Fry explores how algorithms shape decisions in justice, healthcare, finance, and beyond, revealing both their power and their flaws. A smart, accessible look at what it really means to be human in the age of AI. @FryRsquared amzn.eu/d/0d3dPXl9

In 1959, Volkswagen offered a built-in coffee maker as a car accessory. Long before touchscreens and voice assistants, innovation was about simple comforts — like brewing coffee on the go. A reminder that great design has always been about improving everyday life.

Melissa Wildermuth, Global Creative Director at General Mills, explains why brand partnerships matter—and how they can help build stronger, more impactful brands. Add Brand Building to your skill set today 42courses.com/courses/brand-…

Book of the day 📘: Brave New Words by Salman Khan What if AI could make education more personal, accessible, and effective? In this forward-looking read, Khan Academy founder Salman Khan explores how AI can transform learning — not by replacing teachers, but by empowering them and their students for a smarter, more adaptable future. @salkhanacademy amzn.eu/d/0hYgB3oX

This is what true happiness feels like.🕺🏻🪩

AI Doc of the week 🎬: The AI Doc: Or How I Became an Apocaloptimist A father-to-be sets out to understand the most powerful technology humanity has ever created — and whether it will save us or undo us. Blending expert interviews with deeply personal reflection, this eye-opening documentary explores the peril and potential of AI, and asks the question we’re all thinking: how worried should we be? In theaters March 27. @theaidocfilm | @sundanceorg | @sxsw | @FocusFeatures

Book of the day 📘: Scary Smart by Mo Gawdat AI is advancing fast — but the future it creates depends on us. In this thought-provoking read, former Google X executive Mo Gawdat explores how artificial intelligence reflects human values and behaviour, and why shaping a better AI future starts with the choices we make today. @MGawdat amzn.eu/d/04KNUtZD

AI Ad of the day: Listen Deeper for SoundLeaf Created by Adam Palmer, Creative Lead at LTX Studio (Lightricks), this spec spot is a powerful example of AI-driven worldbuilding. Built primarily with LTX-2 and LTX-2.3, with Nano Banana Pro powering the visuals, the film blends sound, mood, and motion into a cohesive, immersive brand experience. @LTXStudio A strong reminder that when guided well, AI doesn’t replace storytelling — it expands it.

"We think that went very well. Pretty sure we got the job.”

The evolution of digital isn’t about being louder — it’s about being more human. Walter Geer, Chief Creative Officer of Innovation at VML, on how technology and data are helping brands move from intrusive ads to meaningful, emotional connections. @3rdGeers Join our Advertising Masters course, and discover how to use creativity as a force for change. 42courses.com/courses/advert…

Ad of the day ✈️: Turkish Airlines’ Hayal Edince (2014). A masterclass in long-form storytelling. What starts as children watching planes from a remote village becomes a powerful story about hope, imagination, and connection. When the aircraft finally lands, it’s more than a flight — it’s a dream touching down. Proof that the most powerful airline ads aren’t about routes or prices, but about the human stories in between.