
Seg
6.1K posts

Seg
@5eg
SEO, search marketing, web analytics, social media, optimisation de la conversion... https://t.co/qIQxNRQk3r







🚨 @bing explains the evolving role of the index in traditional search vs AI systems: From ranking pages to supporting answers 👇 "Traditional search asks: which pages should a user visit? Grounding asks: what information can an AI system responsibly use to construct a response?" Grounding an AI–generated answer introduces a fundamentally different constraint: the system is no longer just pointing to information, it is using it. The goal shifts from “fetch the best documents” to “fetch the best information to synthesize into a reliable, verifiable answer.” What the Index Must Measure Differently: Factual fidelity, Source attribution quality, Freshness, Coverage of high-value facts, Contradictions / conflict. By @kmadhavan77, Knut Risvik, Meenaz Merchant - thanks for publishing it 👏 Read it all: blogs.bing.com/search/May-202…


















SEOs, we published one of the largest-ever data study on OpenAI log files (7B+ from @botify). It's a goldmine of insights on how ChatGPT actually crawls the web:









