67

Thesis: @coinbase and @67coinX are about to onboard more retail into crypto together than any exchange or meme cycle in recent history and most centralized exchanges will be forced to adapt or fall behind. Coinbase just made one of the most important moves in crypto and they did it publicly. They laid it out clearly in their recent presentation. All @solana tokens will be purchasable directly through Coinbase without waiting for a traditional listing. This changes everything. For the first time, a Tier 1 listing is no longer the bottleneck. Access matters more than optics. Distribution matters more than announcements. When retail can buy instantly inside the most trusted crypto app in the world, the traditional listing game becomes largely irrelevant. For years, onboarding retail required friction. Download a wallet. Write down a seed phrase. Bridge assets. Figure out where to buy. Figure out how to move funds. Most people never made it past step one. Yes, tools like Phantom and Moonshot helped massively. They paved the way. But they still introduce friction. Moonshot keeps users inside its ecosystem unless they know how to export. Self custody still overwhelms the average retail user. That is not a knock. It is reality. This is where 67 and Coinbase meet. 67 is the cultural entry point. It is the signal. It is what people recognize, talk about, and rally around. Coinbase is the trusted rail. It is where retail already feels safe. It is where they already buy Bitcoin and Ethereum. Now it is where they will be able to buy any Solana token with the same ease. Including 67. That matters because 67 is not a niche meme. It is mid curve, cultural, retail native, and easy to understand. It does not require deep crypto knowledge. It does not require advanced custody decisions on day one. This is how mass onboarding actually happens. Not through forcing people to learn everything at once. But through culture and infrastructure working together. This does not kill other exchanges. But it forces them to adapt. And this is where things get uncomfortable. Outside of Coinbase, the only genuinely innovative exchange level move I have seen recently that could actually compete in onboarding at scale is @binance junior accounts. Giving younger users a compliant, structured on ramp into crypto is smart and forward thinking. Other than that, I do not see how most centralized exchanges compete unless they fundamentally adapt their model. The old model made no sense. Projects did all the work. Built communities. Created liquidity. Then paid exchanges to list. While exchanges captured fees forever. Coinbase just flipped the model. No permission. No waiting. No artificial gatekeeping. The only real alternative I see right now is inertia. People staying on exchanges they are already comfortable with out of habit. Not because the product is better. That is not a strategy. That is delay. Crypto moves in waves defined by infrastructure shifts. This is one of them. 67 is the cultural force. Coinbase is the distribution engine. Together, they lower the barrier enough for real retail adoption to finally happen at scale. Over the next six months, a massive number of new users will enter crypto through 67, with Coinbase acting as the natural, trusted place where that onboarding actually happens. That tide lifts everything. If exchanges do not adapt to this reality, they will lose relevance. If the crypto community does not recognize this moment, they will miss it. This is not hype. It is culture and infrastructure moving in sync. 67 🤝 Coinbase.