AEM Guru

Bounteous has been elevated to @Adobe Platinum Solution Partner and achieved specialization in Adobe Customer Journey Analytics. Together, these milestones strengthen our ability to help brands unlock AI-driven insights across Adobe Experience Platform. bnteo.us/3Qg6flX

From smarter sampling to adversarial testing, see how Adobe Experience Platform’s AI Assistant evolves to catch edge cases, prevent regressions, and deliver enterprise-grade reliability. adobe.ly/4lU2aPc

What if you could take a 2D video call and make it feel like you’re really there? Google Beam, our new AI-first video communication platform, does just that — using a state-of-the-art AI video model to transform 2D video streams into a realistic 3D experience. #GoogleIO

Shantanu Narayan, CEO @Adobe kicks off Summit. Adobe is unleashing creativity like never before—expanding the content floodgates with AI-powered innovation across imaging, design, video, 3D, AR & more. From Express to Photoshop to Premiere, we’re empowering everyone to create with precision, anywhere. #Adobe #CreativityForAll #AdobeSummit

We had a great meetup on Thursday talking about @AdobeSummit, what new releases seem to actually have long-term value, AEM vs Edge Delivery, and more. Give it a watch! youtube.com/watch?v=3Ua77-…

A must-read for AEM architects and developers alike. adobe.ly/44BiKdO

David Wadhwani, Adobe's President of Digital Media, shares the latest #AdobeFirefly innovations for enterprises. Custom Models and Services are bringing generative AI from playground to production for your organization. #AdobeSummit

#AdobeFirefly Services is a set of gen AI & creative APIs for your enterprise. Quickly scale a handful of assets into multiple versions. Generate, edit & assemble images for personalized marketing. #AdobeSummit adobe.ly/3vuEJY6

It’s out! Adobe Journey Optimizer #B2B edition. Powerful combination with #AdobeCommerce which already supports #B2BCommerce & #B2C on a single platform to manage personalized commerce #AdobeSummit

It's a good day to be an Adobe dev!

See beyond the “point-to-point” experience and walk with the customer throughout their journey with your brand. adobe.ly/40LiZBz

The Adobe Workfront integration with Microsoft Outlook makes it possible to create different Workfront tasks directly from your email: adobe.ly/3nbGHbt

Adobe Workfront Fusion helps optimize many things.

The news JUST broke that WeWork is filing for BANKRUPTCY next week The same WeWork that was valued at $48 billion is now worth ~$48 million I sold my company to them in 2019. And was briefly the head of Product Strategy of WeWork. Here's what went wrong and what we can learn: #1 People can turn on you on a dime In the WeWork corporate halls, I witnessed folks singing praises of Adam Neumann, almost to the point of worship. Adam could do no wrong, Adam knew all the answers, Adam could fix this. But as soon as they realized their stock was tanking, they turned on him. It happened overnight. Literally. This taught me a lot about human nature. Trust can be broken in seconds. #2 Doing too much in business never works WeWork was working on like 100 businesses at once, but never really figured out the economics of the core business. Seems obvious, but get your house in order first, before you go and decide to venture out. I’m a big believer in the multipreneur movement, owning a portfolio of businesses that cash-flow, not a bunch of businesses that drain cash aka WeWork. #3 The valuation of your venture-backed business really doesn't mean a whole lot. I met people at WeWork in summer 2019 that told me they were excited for the IPO so they could buy their house. They were already house shopping. "Yeah, I'll probably put $600k into renovations too. I know a good contractor if you need one." I cringed. Pretty delusional. Never count on your stock options. Consider it gravy. (Thankfully I had very little stock.) #4 The community piece was actually on-point. This one is kinda a hot take. Probably because the community-adjusted IPO was pretty made fun of. But that's not what I'm talking about. The idea of WeWork being a community is a valuable one. Because when you build a community, you have trust and attention. And when you have trust and attention, you can build products to support their rituals. So, here's what would have made WeWork more successful: I think if WeWork built vertical-specific co-working, that would have worked better. WeWork for designers, WeWork for artists, etc. With the ultimate goal of building a portfolio of vertical SaaS. I think there is a tremendous opportunity to: Step 1) Build community Step 2) Build vertical SaaS on top of it (I'll link an interesting graph on the state of verical SaaS in the next tweet) If WeWork would have had a smaller portfolio of niche co-working spaces, say in NYC, London, and LA only... and built their enterprise value via vertical software... Now that could have been not just a $47 billion startup, but a $470 billion business. What do you think about this whole WeWork bankruptcy? -- If you want more stories like this, reply to this tweet so I know you liked it. Follow me at @gregisenberg if you enjoyed, and link in bio for deeper stuff like this. It'll take a few seconds I don't share stuff that ChatGPT wrote, but real raw stories of my unedited thoughts. Have a beautiful day!

AEM developers: Don't miss Adobe Developers Live AEM on November 6 (EMEA, LATAM, NA) & November 15 (APAC). Register now for deep dives into the latest AEM features, expert insights, and networking. Spread the word with your peers and within your org. See: adobe.ly/46LEmFk

We’re excited to share that 2 Bounteous team members have been selected to the Adobe Experience Manager Champions Class for 2023 - 2024, where they will have the opportunity to learn and contribute to the collective knowledge of AEM! Congrats to Brett & Thej Kunnumbrethmundon!