Alex Pluthero

Heart gladdening talks today with @WearMyFreedom about post surgical bra requirements. Some people who want to make a difference for women post cancer surgery. Hats off to them for listening! #BosomBuddyArmy #BreastCancer

Give yourself or your partner the gift of pure wire-free comfort this Valentine's Day! Thank you @on_magazine & @TheBespokeBook for including our Freedom Bra in your gift guides! thebespokeblackbook.com/valentines-gif… & on-magazine.co.uk/stuff/valentin…

Holy shit. There's been a 27% decrease in female-lead startups getting funded since last year. Wtf is happening? Ht: @KaurTech / @crunchbase

17 Dec - In lockdown people wanted less showy office clothes and more comfort clothing for the home (I write this in jogging bottoms and slippers). Entrepreneur @APluthero set up @WearMyFreedom making non-wire bras for larger sizes. Her business has grown quickly since June.

Front cover story in @DailyMirror today! Check out their awesome bra guide on page 27 where they feature ‘brilliant bras’ including our very own Freedom Bra “It promises to provide the support of an underwire along with great comfort, support and shape.” 🎉🎉🎉

Huge story in the @Daily_Express today - grab a copy and go to page 31! “It is perfect for those who thought the only solution for a large cup size was underwire” Thanks for everyone’s support 🙌🙏🙌

Thanks so much to @GraziaUK for featuring us as number 2 in their 'best bras to buy if you have bigger boobs' list! 🙌🙌 graziadaily.co.uk/fashion/news/b…

Thanks for featuring us @BBC3CR! Our founder and CEO @APluthero spoke with @mullane_hannah on Breakfast on BBC Three Counties - skip to 1:24:00 to hear the interview! bbc.co.uk/sounds/play/p0…