David Francis

6.7K posts

David Francis banner
David Francis

David Francis

@ARstralian

Everything to do with Augmented + Virtual Reality. Conceptualizing it, selling-it, producing it, measuring it; honing UX and utility & making it work for brands

Sydney, Australia Katılım Haziran 2012
411 Takip Edilen532 Takipçiler
David Francis
David Francis@ARstralian·
Action Figure style thinking….
David Francis tweet media
English
0
0
0
23
Topaz Labs
Topaz Labs@topazlabs·
🚀Big news! We’re launching Project Starlight: the first-ever diffusion model for video restoration. Enhance old, low-quality videos to stunning high-resolution. This is our biggest leap since Video AI was first launched. Like & comment Starlight 👇 to get early-access!
English
2.2K
993
10K
868.2K
Chris Law
Chris Law@ChrisLaw·
Some people will look at this Tom Brady hologram technology & think pretty cool I look at it and say🤮 Why are we doing this? How does this serve the audience? Everyone wants to embrace technology... but if there is no value add then why? Because tech folks with money say so?
English
2
0
5
1.2K
David Francis
David Francis@ARstralian·
@mattmiesnieks It’s all just AR. Always has been. The rest is just tech marketers. Even Tim Cook, when he introduced the VPro said: “Augmented Reality is a profound technology…... Today, I’m excited to announce an entirely new AR platform with a revolutionary new product.”
GIF
English
0
0
1
38
Matt Miesnieks
Matt Miesnieks@mattmiesnieks·
Nice article on Apple making devs call their apps “Spatial Computing” vs AR/VR/XR etc I’ve always had no interest in these conversations & I’m quoted at the end … a 6yr old quote but I still believe it :) singularityhub.com/2024/01/18/why…
English
5
4
27
1.9K
David Francis
David Francis@ARstralian·
5 minutes ago, the driver of the @SeaEagles bus, going past a primary school in Lane Cove, planted his hand on the horn for a minute at the school gate - at 5 yr olds. 2 of the kids left shaking. Unacceptable @NRL - this bus is an ad for the team AND the game.
English
0
0
0
80
David Francis
David Francis@ARstralian·
At @licensingexpo for the first time. Back to Oz tomorrow. Activating a preview of the world’s largest ever interactive retail toy global campaign in front of the benefactor: @Mattel but just can’t find the right person to speak-to😳 #AR #spatialcomputing
English
0
0
2
101
David Francis
David Francis@ARstralian·
At ⁦@licensingexpo⁩ for the first time. Back to Oz tomorrow. ⁦Activating a preview of the world’s largest ever interactive retail toy global campaign in front of the benefactor: ⁦@Mattel⁩ but just can’t find the right person to speak-to😳 #AR #spatialcomputing
English
0
0
0
56
David Francis
David Francis@ARstralian·
@mattmiesnieks Quit my career in printing and cross media to go fullltime into AR in 2010. Somehow managed to make a full time living doing it, since then. Exciting times ahead.
English
0
0
1
22
Matt Miesnieks
Matt Miesnieks@mattmiesnieks·
Such a perfect comment The small OG AR/VR community over last 10+ years has been such an incredible place due to that shared conviction, imagination & vision
Packy McCormick@packyM

The reactions to the Vision Pro are an incredible encapsulation of what bugs me so much about snarky techno-pessimism. There's no conviction. AR/VR was a canonical overhyped technology, one that proved that some overhyped technologies just never make it. There were millions of hot takes about how AR/VR would never work, how the metaverse was stupid, etc... And then Apple makes one presentation and people are like, "Oh, yeah, well when you do AR/VR that way that looks really cool I would love to use that. AR/VR is the future!" The Vision Pro situation captures the general problem nicely. People are able to touch and feel the current, shitty stepping stone version of any product. They’re able to easily point out its flaws and opine on how something like that could never work. But, like, of course. It’s a shitty stepping stone version. It’s much harder to imagine what the best people in the world will build when given the time, resources, iterations, and lessons to do it better than anyone has ever done it. If you could, you’d be one of the best people in the world, and you’d be building it. It happens over and over again -- AI, biotech, electric cars, space, solar, I'm sure it's going to happen in crypto. The Gartner Hype Cycle remains undefeated. Next time, take a beat and think, “What would I think about X if Apple put its might behind making one?” before dunking.

English
4
0
33
5.6K
David Francis
David Francis@ARstralian·
@hmltn Pretty sure Apple understands the terminology better than anyone else out there. They haven’t made up a whole bunch of pseudo verbiage to confuse the public and enterprise alike. If they call it ‘AR’ (as they always have), it will undoubtedly be an AR device.
English
0
0
0
0
David Francis
David Francis@ARstralian·
@_LucasRizzotto ALL Metaverse companies is a big call. #epicgames are completely missing the AR boat (#unity3d isn’t). Any company worth their weight is building platforms and content strategies for both - with confluence between. The eyewear is so close now. AR + VR will both rise on the tide
English
0
0
1
0
Lucas Rizzotto
Lucas Rizzotto@_LucasRizzotto·
A fatal mistake ALL Metaverse companies are making right now is that they are building products that ONLY work well in VR, but not AR. We know AR will become THE dominant way to experience the Metaverse in a few years. Once that transition begins, they're SCREWED.
Los Angeles, CA 🇺🇸 English
33
26
210
0
David Francis
David Francis@ARstralian·
@tomfgoodwin They’re all-in on AR as their saviour, which isn’t a bad thing (they have great tech) but they alienated devs by gatekeeping/taking client privity & then alienated Adland by forming their own creative agency to compete 4 briefs - which’ll never be able to scale to $422m billings.
English
0
0
0
0
Tom Goodwin
Tom Goodwin@tomfgoodwin·
How does Snapchat make a $422m loss in a quarter. What’s it doing ?
English
19
0
46
0
David Francis
David Francis@ARstralian·
@CharlieFink Not sure if they will. Because there will be (needs to be) a roadshow around it with singers + actors etc. They need influencers for adoption of a new ‘eyewear’ form-factor. Seems strange they’d do that in the northern hemisphere winter. Don’t reckon they’ll retail till Summer.
English
1
0
0
0
Charlie Fink
Charlie Fink@CharlieFink·
Apple is planning to announce its new #immersive headset in January of 2023, just over six months from now, according to longtime, and usually dependable, Apple analyst Ming-Chi Kuo. Rumors of an #Apple #AR or #VR headset just entered a new phase bit.ly/3a4bHng
Charlie Fink tweet media
English
5
31
101
0
Steve Martell
Steve Martell@stevemartell·
This might be the stupidest thing adland has ever done. Publicis’ Chief Metaverse Officer Is a Lion Named Leon adweek.it/3xw1Rm7
English
2
0
1
0
David Francis
David Francis@ARstralian·
Confused by @awscloud’s support of the Web3 and De-fi mob. Has anyone at AWS watched any talks by Dr Gavin Wood or researched the blockchain, generally? Someone needs to tell AWS: YOU’RE THE CENTRAL! You’re the ‘central’ in de-centralisation. Web3 is not your friend….
GIF
English
0
0
1
0
David Francis
David Francis@ARstralian·
Tried Apple’s new room tracking #ARKit feature. Definitely a Visual Positioning System, primarily. For home or office persistence and remote spatial authoring, IMHO.
English
0
0
3
0
David Francis
David Francis@ARstralian·
@artilleryintel Don’t you mean - the Metavearth Materialitheth? Not to trivialise people who struggle with the pronunciation of breathed consonants like ‘s’- but when you you say “Metavearth”, it 100% sounds like you are.
English
0
0
1
0
David Francis
David Francis@ARstralian·
@avibarzeev @JoannaPopper +1 Metaworlds. Then: crypto or fiat Metaworlds, depending on the currency-basis - where even though property/products are bought through smart contracts, the actual infrastructure still sits on centralised, match-made game servers. Like Decentraland, Sandbox etc
English
0
0
0
0