ASCI

What if trust became advertising’s biggest advantage? We're Launching the ASCI AdTrust Summit 2026 📅 17–18 March Day 1: Decoding Gen Alpha | What The Sigma? Day 2: Compliance to Trust | Ad Law Compendium By invite only. Will you be in the room? #ASCIAdTrustSummit #AdTrust2026

@KJambur @alpasankhyata @StarSportsIndia We have addressed the complaint registered on TARA

@alpasankhyata @StarSportsIndia I have reported this ad to Advertising Standards Council of India. Screenshot attached.

What the f**k is this @StarSportsIndia This is insensitive & not funny Team SA is here to compete and win, just like everyone else. Mocking them only exposes your own insecurities Disgusting Disrespecting Delusional #T20WorldCup #StarSportsindia x.com/StarSportsIndi…

@sureshflourish Thank you for tagging us. We request you to kindly register a complaint on our Complaints Monitoring System (TARA ) - tara.ascionline.in/auth/login

@JioHotstar Stop showing advertisements of policy bazar..its misleading #asci

Khelnewala Nahi, Dekhne Wala Jeetega! | The 50 | JioHotstar

@NotAdway_ADX Thank you for tagging us. We request you to kindly register a complaint on our Complaints Monitoring System (TARA ) - tara.ascionline.in/auth/login

Damn so @BombayShavingCo posted this ? I genuinely thought this is an Spotify advertisement... It even has the Spotify logo on top but talks nothing about Spotify... @Spotify @spotifyindia @jagograhakjago @SpotifyCares @ascionline #ASCI #MisleadingAds #DarkPatterns

@iyer_sk ASCI is a self-regulatory body which regulates the content of commercial advertisements only. It does not cover political or non-commercial government ads. Kindly refer to the FAQ page: ascionline.in/complaint-faq/

ASCI (2023–24): Out of 8,299 ads investigated, 81% were found misleading—that’s over 6,700 ads flagged in a single year. Thousands of ads flagged as misleading each year, including government campaigns.

While ASCI doesn’t publish a breakdown by political party or government, several government schemes and publicity campaigns have been criticized in media and opposition circles as misleading—framing welfare as generosity, exaggerating achievements, or masking failures.

Dark patterns can trigger regulatory scrutiny. As ad oversight tightens, small design choices carry risk. Adv. Gowree Gokhale explains why ethical advertising is no longer optional. Learn more: bit.ly/4sEf6N9 #DarkPatterns #ResponsibleAdvertising #ASCI #ASCIAcademy

@LiveFromALounge @congratstothe We request you to kindly register a complaint on our Complaints Monitoring System (TARA ) - tara.ascionline.in/auth/login

Congrats to @congratstothe for naming and shaming, a function which was supposed to be done by @ascionline

@smileysweta101 @Seetharama30074 @consaffairs @jagograhakjago @ConsumerNo1 We request you to kindly register a complaint on our Complaints Monitoring System (TARA ) along with the copy/link of the advertisement which is currently active - tara.ascionline.in/auth/login

Part 2/2 This violates Sec 2(28) of Consumer Protection Act 2019 Misleading Ads & ASCI guidelines. Under IPC/BNS & relevant State Consumer Laws, brands are liable for deceptive trade practices @consaffairs please look into this unfair trade practice @jagograhakjago @ConsumerNo1

Frustrated with @JioMart_Support & @RelianceDigital 📱 Seeing an iPhone 15 Pro listed for ₹58k-₹62k, but it’s impossible to actually buy. This is a clear case of False Advertisement & bait-and-switch tactics to drive traffic Consumers deserve transparency! #ConsumerRights #jio

@university40895 @MIB_India @AshwiniVaishnaw @policybazaar @ASCI We have reviewed a similar complaint for the same advertisement. We request you to kindly register a complaint on our Complaints Monitoring System (TARA ) - tara.ascionline.in/auth/login

Dear @MIB_India @AshwiniVaishnaw An ad by @policybazaar calls consumers “gadhaa” for not buying car insurance from them. Is such language acceptable in nationally broadcast advertisements? FYI @asci #ConsumerRespect #jaihind

Short-term growth tactics may win fast, but they don’t build credibility. Ashish Aggarwal (VP, Public Policy, NASSCOM) on why ethical UIUX strengthens brands and prepares businesses for regulation. Enrol your teams: bit.ly/4sEf6N9 #EthicalDesign #UIUX #Compliance #ASCI

Dark patterns aren’t growth hacks – they’re compliance risks. @dhruv_suri, Partner at PSA, explains why UX now sits at the intersection of trust, law, and policy. Explore ASCI’s Ethical UI/UX Designs course: bit.ly/4sEf6N9 #DarkPatterns #EthicalDesign #UIUX #ASCI

ASCI Academy trained 115 Marico professionals in a hybrid Masterclass on responsible advertising. Cross-functional teams explored real-world cases and the ASCI Code. Bring this learning to your teams: academy@ascionline.in #ASCIAcademy #ASCI #BrandResponsibility #Marico

Confusing consent isn’t a wording issue. It’s a design risk. Double negatives and unclear choices fall under dark pattern scrutiny. Build ethical UI/UX Designs. Log on to : bit.ly/4sEf6N9 now. #EthicalDesign #DarkPatterns #UXCompliance #ASCIacademy

Brands that last are built on trust. “Easy in, hard out” dark patterns lead to loss of customer faith. Move from deceptive design to ethical UX. Log on to bit.ly/4sEf6N9 now. #DarkPatterns #EthicalUIUX #ConsumerTrust #UXDesign

Is business pressure creating regulatory risk? False urgency and dark patterns can trigger complaints and penalties. Introducing the Ethical UI/UX Designs Course. #EthicalDesign #DarkPatterns #ConsumerTrust #ASCI #RegulatoryCompliance #UXDesign

Marketing claims shape real-world pressures. Even competitive promises have consequences. Advertising must ask not just “can we say this?” but “should we?” #ResponsibleAdvertising #GigEconomy #RoadSafety #QCommerce #WorkerSafety #AdClaims

False urgency isn’t a growth tactic—it’s a compliance risk. Artificial deadlines and stock claims can trigger regulatory action. Learn ethical UI/UX with us. #EthicalUIUX #DarkPatterns #UXCompliance

Spot dark patterns early. Build ethical, compliant UI/UX. ASCI Academy’s Ethical UI/UX Designs Course helps marketing, product & design teams review UX with clarity. 👉bit.ly/4sEf6N9 #EthicalUX #ASCI #ASCIacademy #UIUXDesign

LIVE from #FEBWC2025: "It is good that creators are not mere puppets of a brand. Creators are able to today decode and deconstruct a product in ways that an ordinary consumer can understand which adds a lot of value for a brand. This works in healthcare, financial products..

SHARP NGO, in collaboration with the Advertising Standards Council of India (ASCI), conducted an insightful Advertising Literacy session at Vidhyashree Academy, Jaipur. #AdLiteracy #SHARPNGO #ASCI #MediaEducation #Awareness #StudentAwareness #ResponsibleAdvertising