Alex Tait

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Alex Tait

Alex Tait

@ASTait

Co-founder @refpoliticalads, founder Entropy @entropyconsult. Previous inc @Unilever Media Director @AmericanExpress @RoyalMail.

Katılım Mayıs 2007
1.4K Takip Edilen1.4K Takipçiler
Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
🧵We've just published our 2026 update. The elections have shown how politics and campaigning are changing. Vote shares are fragmenting, many contests are being decided by tiny margins, and misleading ads will be increasingly decisive. 👇 reformpoliticaladvertising.org/read-our-may-2…
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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
Great to be on the James O'Brien show just now talking about how we are working with @fullfact and @FairElectionsUK to get rules for transparency and factual accuracy included in the Representation the People Bill. We'll post the recording later.
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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
🧵 MPs are learning how it feels to be a Gorton & Denton resident today. To raise awareness of our recommendations for the Elections Bill we've sent a fake newspaper, The Misleading Times, packed full of dodgy bar charts and made up data to their desks in Westminster.
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Alex Tait
Alex Tait@ASTait·
I recommend reading Seb Joseph's thoughtful and topical piece in Digiday today. Thanks for including me. You can read the full article here. digiday.com/marketing/futu…
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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
in this age of disinfo 2026 is going to be a critical year for democracy in the UK. Please have a read of the blog below. Either not many people are left or X's algo seems to suppress us these days so we'd appreciate a share to spread the word. 👇 reformpoliticaladvertising.org/reform-politic…
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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
With the Elections Bill expected early 2026, the UK faces an opportunity to modernise election rules that have barely changed for decades. If this moment is missed, it may not come again for a long time. Read about our progress & how you can help. 👇 reformpoliticaladvertising.org/reform-politic…
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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections". It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough. cc @rushanaraali
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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
This clip from former Labour MP and Minister @IanCLucas at our recent event is really worth listening to. “It is time for democrats across the world to take back control of the process.” You can watch the full event in the post below.
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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
🧵How much did unregulated election advertising distort the election results? Let’s look at a few of the wafer-thin margins: - Runcorn by-election - Reform beat Labour by 6 votes (0.02% share) - Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)
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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
The fact of the matter is as our election reviews over the years shows Bones is the tip of the iceberg. Almost all of the misleading advertising and resulting distortion of democracy goes unreported. It’s just a few national “whoppers” like the £350m bus that gets reported on.
Martin Osborne 💚@MartinOsborne_

I tried to get the attention of the Local Democracy Reporters and local press but they didn’t investigate so a huge thank you to Reform Political Advertising for looking into this and highlighting the misleading tactics from the local conservatives in North Tyneside 👏

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Alex Tait retweetledi
Reform Political Advertising
Reform Political Advertising@refpoliticalads·
🧵We've just published our review of the 2025 local council and mayoral elections. They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
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