Alex Tait

.@emily4MK Emily Darlington MP speaking at our recent parliamentary event with the @FairElectionsUK Preventing Disinformation in UK Elections about anti disinformation amendments she is taking in parliament. 👏 Listen to the full event below. 👇 reformpoliticaladvertising.org/3556-2/

🧵We've just published our 2026 update. The elections have shown how politics and campaigning are changing. Vote shares are fragmenting, many contests are being decided by tiny margins, and misleading ads will be increasingly decisive. 👇 reformpoliticaladvertising.org/read-our-may-2…

Great to be on the James O'Brien show just now talking about how we are working with @fullfact and @FairElectionsUK to get rules for transparency and factual accuracy included in the Representation the People Bill. We'll post the recording later.

🧵 MPs are learning how it feels to be a Gorton & Denton resident today. To raise awareness of our recommendations for the Elections Bill we've sent a fake newspaper, The Misleading Times, packed full of dodgy bar charts and made up data to their desks in Westminster.

Yes Reform broke the law. However, the real problem is the law lets them get away with almost the same thing anyway. Read our blog on the Gorton and Denton Reform letter. reformpoliticaladvertising.org/reform-letter-… @SteveReedMP @elliereeves

I recommend reading Seb Joseph's thoughtful and topical piece in Digiday today. Thanks for including me. You can read the full article here. digiday.com/marketing/futu…

. @DPuttnam opened our House of Commons event with the @FairElectionsUK speaking about how trust is essential in a functioning democracy. Ahead of the Elections Bill it was certainly topical. You can listen to the full event here. reformpoliticaladvertising.org/listen-to-our-…

in this age of disinfo 2026 is going to be a critical year for democracy in the UK. Please have a read of the blog below. Either not many people are left or X's algo seems to suppress us these days so we'd appreciate a share to spread the word. 👇 reformpoliticaladvertising.org/reform-politic…

With the Elections Bill expected early 2026, the UK faces an opportunity to modernise election rules that have barely changed for decades. If this moment is missed, it may not come again for a long time. Read about our progress & how you can help. 👇 reformpoliticaladvertising.org/reform-politic…

Former Labour MP @Ianclucas makes a compelling case at our recent House of Commons event for an independent database of election ads to be part of regulation introduced with the upcoming Elections Bill. Listen to the whole event here. reformpoliticaladvertising.org/listen-to-our-… @FairElectionsUK

. @thatginamiller making some great points about how we can rebuild trust in our democracy at our recent House of Commons event "preventing disinformation and misinformation in campaigning" with the @FairElectionsUK APPG. @CompInPolitics @DPuttnam

.@DPuttnam has given an excellent interview in @BylineTimes following our event in the House of Commons last week "preventing disinformation and misinformation in campaigning". You can read it here. bylinesupplement.com/p/mistrust-is-…

.@TheGreenParty's @EllieChowns making some excellent points about what we need to see in the upcoming Elections Bill. She is speaking at our event in the House of Commons "preventing disinformation and misinformation in campaigning". @DPuttnam @MPGeorgeFreeman @IanCLucas

Ahead of the Elections Bill we held a key meeting at the House of Commons last night on "preventing disinformation and misinformation in campaigning". Thanks for the excellent contributions from our panelists: @DPuttnam, @EllieChowns, @justinmadders @IanCLucas @MPGeorgeFreeman.

🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections". It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough. cc @rushanaraali

This clip from former Labour MP and Minister @IanCLucas at our recent event is really worth listening to. “It is time for democrats across the world to take back control of the process.” You can watch the full event in the post below.

UK MPs talking about wanting to restore trust in politics take note. Australian independent MP @zalisteggall has impressively introduced two bills to prohibit misleading political ads. Watch our full recent event here youtu.be/FfZ1rYb6lrE @Adamprice @IanCLucas @roz_savage.

🧵How much did unregulated election advertising distort the election results? Let’s look at a few of the wafer-thin margins: - Runcorn by-election - Reform beat Labour by 6 votes (0.02% share) - Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)

The fact of the matter is as our election reviews over the years shows Bones is the tip of the iceberg. Almost all of the misleading advertising and resulting distortion of democracy goes unreported. It’s just a few national “whoppers” like the £350m bus that gets reported on.

🧵We've just published our review of the 2025 local council and mayoral elections. They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.