We are building the system that turns business data into trusted context and trusted context into work.
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AJ Orbach 🐳
3.3K posts
AJ Orbach 🐳
@AY_Orbach
Co-Founder @triplewhale Building the smart data platform
Columbus ohio Katılım Temmuz 2012
1.1K Takip Edilen6.7K Takipçiler
This photo is AI generated! 🤣
AJ Orbach 🐳@AY_Orbach
At the OpenAI office, love that they got us Kosher food🐳
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I love Moby 2, it is so fun to use
having so much fun building this!
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turns out i am still to busy to share everything we are doing🫠
AJ Orbach 🐳@AY_Orbach
5 years of founder mode. Never left. Triple Whale went from 3 people to 200+ and I still spend 90% of my time with engineers, building. The one thing I stopped doing: sharing here like I used to. That changes now. More product updates. More building in public. Back to the early TW energy🐳
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this is a photo from the Triple Whale deck in 2021. this is not a pivot it was the plan all along, just took a bit more time for us and the world to catch up
2026 is going to be a great year for brands that have put there data in one place and have it ready for AI.
its also going to be a crazy year for us at Triple Whale.
the vision doesn't stop here, we have a strategy that compounds stay tuned🐳
Bryan Cano@BryanECano
I don’t think the DTC community has realized that TripleWhale has effectively pivoted from being a pixel & attribution platform.
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@heshie Have been to the google office, kosher food is ok, they can do better.
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@AY_Orbach my friend worked at Google and they would order lunch for him every day from Le Marais in Midtown
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@volodarik this is in NY, also was at the SF office and had kosher food there as well at the OpenAI office
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@AY_Orbach Nice. Where did they get it?
There is almost no kosher restaurants in SF
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When Triplewhale X runads AI?
Maxx Blank 🐳@aryehMaxx
Today we let our first brands into Moby 2. Rebuilt from scratch. Not a chatbot but a proactive agent. It lives in your Slack. Runs your ads. Creates your creatives. Forecasts your numbers. Takes action. We've been building toward this moment for 4 years. DTC just changed.
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I wanted to post more this week, just too busy building will post more dates next week.
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Moby 2 — Update 1 for today.
Ben Diamond asked us to make chat history easier to work with and artifacts faster to find.
What we shipped:
1️⃣ You can now see your full history
2️⃣ Renamed "history" → "threads"
3️⃣ Filter to see live threads running across your team right now
Coming later today/tomorrow: faster artifact discovery.
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@AY_Orbach moby looking legit but the real move here is triple whale finally building something that actually saves time instead of just dashboarding data. that's the shift that matters for operators.
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We tried to record a normal AI launch video for this. And then we realized…
The best way to showcase Moby 2 is just to let you have it.
Because I genuinely think it’s the best product we’ve ever built at Triple Whale.
It’s a DTC operator’s dream — a proactive agent that works for you.
It can:
- Monitor your ads and improve them
- Launch and optimize campaigns
- Run your Klaviyo flows
- Generate creatives (images + video)
The whole reason we founded Triple Whale was simple:
1. Get all your data in one place
2. Give you clarity
3. Help you automate and scale
Moby 2 is the first time it really feels like we got there.
Next week, we’ll onboard the first cohort of users and then expand as quickly as we can.
But I cannot wait to get it in your hands.
Request early access now → triplewhale.com/moby-2
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5 years of founder mode. Never left. Triple Whale went from 3 people to 200+ and I still spend 90% of my time with engineers, building.
The one thing I stopped doing: sharing here like I used to. That changes now. More product updates. More building in public. Back to the early TW energy🐳
English
Been testing / using Moby 2 for a few weeks now… nothing like this has existed in ecommerce. Imagine Claude with the full context of your entire business
Automate tasks
Build interactive dashboards
Identify opportunities
They’re just scratch on the surface too — @AY_Orbach , @aryehMaxx way to go guys.
#NOTsponsored — longtime customer.
AJ Orbach 🐳@AY_Orbach
We tried to record a normal AI launch video for this. And then we realized… The best way to showcase Moby 2 is just to let you have it. Because I genuinely think it’s the best product we’ve ever built at Triple Whale. It’s a DTC operator’s dream — a proactive agent that works for you. It can: - Monitor your ads and improve them - Launch and optimize campaigns - Run your Klaviyo flows - Generate creatives (images + video) The whole reason we founded Triple Whale was simple: 1. Get all your data in one place 2. Give you clarity 3. Help you automate and scale Moby 2 is the first time it really feels like we got there. Next week, we’ll onboard the first cohort of users and then expand as quickly as we can. But I cannot wait to get it in your hands. Request early access now → triplewhale.com/moby-2
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