signüll@signulll
when people build anything, they want want to be unique so they default to reinventing the wheel for everything for no reason. the best founders & product people don’t do this—they change one variable. they solve one hard problem. that’s it.
for everything else use existing patterns. copy what works. the smartest builders understand that progress is cumulative—humanity’s best solutions are already out there, refined over time. fighting that is a waste of energy.
this is especially true in consumer. every major network effect product incl. fb, instagram, tiktok, twitter—succeeded by changing one key thing & riding the compounding benefits. in b2b, the biggest winners don’t create new workflows, they streamline existing ones.
the mistake most people make is thinking they need to be original everywhere. that’s how you end up with products no one understands or wants. originality is a weapon, but only if you wield it with precision. change one thing. solve one fucking problem.
