Aaron Edgell

When you run experiments to Explore (vs. Expand) in order to discover something new, the first question is ✅ Does it have an impact? (Is it moving the primary metric? Moving secondary metrics?) If no, learn from it, add to Eliminate column, and move on If yes, then the next question is ✅ Was it worth it? (How much did it cost us to get that impact? What’s the long term value of the impact vs. investment needed?)

@jspujji Deck

I bootstrapped Ampush to ~$30M in annual revenue with exactly one sales rep doing pure outbound. The wild part? That rep delivered the same 14-slide deck more than 800 times, word for word. I just dug the deck out of my Dropbox. It’s almost embarrassingly simple. And it flat-out worked. Want a copy? Comment DECK below and I’ll send you the slides that took us from $0 → $20M. *** PS … I shared this deck a few months ago and people loved it, I’d love to know what you think!!!

@sethodell I just got mine! Thank you!

When planning for growth, the biggest mistake is trying to do too much. •Brainstorm widely. •Find the 3 things that truly move the needle. •Then prune ruthlessly. Growth is about clarity, not volume.

Growth planning is about clarity and bold decisions. I use the 3 E’s: Explore: Test new ideas. Expand: Double down on what works. Eliminate: Cut what doesn’t deliver. What’s your framework for growth?"

Create more than you consume.

We naturally add. You have to also create intentional subtraction. If you’ve ever moved to a new home, you know what I mean. Less, but better.

Cooked a turkey for the first time ever. Even the leftovers weren’t dry. Glad I gave turkey for Thanksgiving one last try.

Character is who you are. Reputation is what other people think of you. When choosing where to work, I prefer a place with character even if the reputation doesn’t reflect it. Much easier to close the gap so that reputation matches character. Changing organization character is much harder.

@FitFounder Solid list. I’d add sleep to the list.

How to Build a Super Brain in 2025 · Meditate · Avoid porn · Stop complaining · Read good books · Get 8k steps a day · 1 hour of sun exposure · Avoid processed foods · 30 minutes of exercise a day · Avoid mainstream news media · Get dopamine from high effort activities

Less, but better.

@ShaanVP The only way I can do it is listening on at least 1.5x speed and usually for books I’m curious about vs. I know I want to read. If it’s a good book I buy the physical copy.

audiobooks are completely unlistenable for me. The voice, pace, tone puts me to sleep. - am I doing it wrong? - is there some initial hump to get over? - or are there more people who can't stand them - and we need a better product / innovation?

@APompliano Unreasonable Hospitality

I enjoy reading books when things slow down at the end of the year. I am going to order a bunch this week so I have them delivered in time. What are the best books you read in 2024?

I want to start rucking. Would it be weird if I rucked during meetings at my desk treadmill?

@somsenater Ha! I remember!

@AaronEdgell Exactly! I am sure you may remember me in my early SEO days grabbing a soft drink of MTN almost every morning... Lol

Swig is breakfast?

@somsenater Oh like a Starbucks for non coffee drinkers!

@AaronEdgell For me it is with all of its caffeinated goodness. 😆

@JoelKlettke Good luck Joel. Always can make time for good vibes and prayers. Wishing you the best

I know there is *a lot* going on right now, but I have three MRIs back to back on my spine and brain tomorrow, so if you have a hot moment, good vibes and prayers are appreciated

Procrastination isn’t about being lazy. It’s often about avoiding the discomfort of starting, of not being perfect, or of failing. The real challenge isn’t time management; it’s fear management. Start small, and watch the fear shrink. #GrowthMindset #ProgressNotPerfection