Aaron Lobliner retweetledi

The guy who invented Peeps has one of the most interesting stores I’ve ever heard:
Sam Born was a Russian Jewish immigrant who studied to become a rabbi in Ukraine.
- Came to America. Made candy instead.
- Named his company "Just Born", a pun on his last name plus the fact he made everything fresh daily.
- In 1953, it took 27 hours to make one tray of Peeps with 80 workers spooning marshmallow into molds by hand.
- Sam's son Bob automated it down to 6 minutes. Same machine design still runs today.
Today they make 2 billion Peeps a year.
All out of Bethlehem, PA.
#1 non-chocolate Easter candy for 20+ years.
Russian Jewish immigrant studying to be a rabbi accidentally builds most iconic Easter candy in America out of a town called Bethlehem, Pennsylvania.
Maybe the most American story I've ever heard.

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