(Nicolò) Newsletter Advertisement Broker

I help businesses advertise in newsletters. Why should you advertise in newsletters? 1. 88% of emails are opened within 24 hours. So you acquire customers the same day 2. Ads in newsletters don't suffer from 'banner blindness' 3. Ad blockers don't work on emails

@curtismakes @Mr_Derivatives Four names. Not three.

@Mr_Derivatives three names in 36 years. the "market rotates fast" crowd should look at this list and sit down

Largest company in the world by market cap last 36 years (by eoy): 1989: Exxon Mobil 1990: Exxon Mobil 1991: Exxon Mobil 1992: Exxon Mobil 1993: Exxon Mobil 1994: Exxon Mobil 1995: Exxon Mobil 1996: Coca-Cola 1997: Coca-Cola 1998: Microsoft 1999: Microsoft 2000: Exxon Mobil 2001: Microsoft 2002: Microsoft 2003: Microsoft 2004: Exxon Mobil 2005: Exxon Mobil 2006: Exxon Mobil 2007: Exxon Mobil 2008: Exxon Mobil 2009: Exxon Mobil 2010: Exxon Mobil 2011: Exxon Mobil 2012: Apple 2013: Apple 2014: Apple 2015: Apple 2016: Apple 2017: Apple 2018: Microsoft 2019: Apple 2020: Apple 2021: Apple 2022: Apple 2023: Apple 2024: Apple 2025: Nvidia 2026: $GOOG!?

The only thing which I am excited for today is the @miqchris and @MediaKing podcast

@miqchris Are you seeing average open rates at around 26% too? And what do you think your real open rates are, around 12 to 15% maybe? I appreciate the time you are taking to respond.

Yeah Beehiiv doesn’t currently have insights to my knowledge of how they calculate open rates and how they filter any activity. The have the verified click rate metric which is their filtered click rate based on what they think is real behavior. But they don’t share that on the open right now from what I’m aware of.

💡Optimizing for opens in 2026 is like optimizing for TV ratings in the streaming era. The measurement broke. The audience didn't.

@miqchris So I work with many newsletters to find them sponsorships. Most clients use Beehiv of course, some substack. But the open rate seems to be around 23% to 30% for all of them. Avg around 26%

@AdBroker What ESPN are you using? Before Apple and MPP a good open rate was in the 20’s

@miqchris Jesus! Most newsletters are reporting 25% OR. Meaning actual open rate is like 10 or 11%?

The open rate you see is most liked higher than it actually is. Each ESP has its own way of trying to filter opens so there is no way to really tell by how much. Here’s an example from one of my newsletters on customer.io. You can see the normal open rate is 2x higher than their human open rate metric they released last year.

Every newsletter operator should know this

@plahteenlahti Underrated take.

There more I think about this, the more I dislike it. Perhaps I'm not the target audience, because I don't unlock my phone with the intention of figuring out what I need to do next. I unlock it because I know what I want to do next. I want my phone use to be intentional. A UI that is constantly shifting does not enable that.

@miqchris Thank you!

@AdBroker Anyways.. just in case.👇🏼 audiencebridge.io/p/want-2x-more…

🚨 The 5 warning signs your email program is heading for trouble: 1. Spam rate climbing (even if still under 0.1%) 2. BSS shrinking week-over-week 3. Gmail domain rep at Medium (not Low — Medium) 4. Click rate dropping while opens hold steady 5. Bounce rate ticking up (new acquisition quality issue) Any one of these alone: monitor. Two or more: act immediately.

@miqchris Ignore - found it in your older tweets! Thanks

@miqchris Hi Chris, what’s BSS stand for?

@jryedinak @MonocleMag Why do people hate Monocle? They are pretty great.

People love to hate on @MonocleMag but they take risks and are generally ahead of where the market is going Not saying this is the future of media but they continue to do innovative things with their retail presence

Media value = audience size * buying power * how influential you are over them.

Absolutely everyone does this.

@bizlet7 Why do you folks lie so much? These things are all just one search away.

Dumbasses for some reason think Jesus was an Arab. He much resembled a handsome North Italian man like on the right than some brown creature on the left.

@mercury why can’t I pay my credit card on the app? No payment method shows up

@stevekrouse @evisdrenova @TrustVanta @oneleet @BryanOnel86 Yeah this is a lie If anyone wants to see proof of non-responsiveness just let me know and I’ll post screenshots with names and display pictures blurred out

@AdBroker @evisdrenova @TrustVanta @oneleet This @BryanOnel86 ?

I will never use @TrustVanta again after how they just treated us. My company was acquired in August of 2025. We promptly emailed Vanta to inform them that we are shutting down our business and need to cancel. After 1 month, they finally replied with direction. "Can you send us acquisition documents?" I replied back and said "I can't legally share our acquisition documents with a vendor, what do you need?" They then ghosted us until January of 2026 (5 months later). During this time, they charged us for 2 quarterly payments (about $5K total). In January 2026, they finally said they need a certificate of dissolution, which I sent to them. They then refunded us $700. I asked for a refund dating back to August 26th when we initially sent the cancellation email. They responded with, "we cannot refund you because the Vanta software was still running until January of 2026. " It was running BECAUSE YOU GHOSTED US AND DIDN'T PROCESS OUR CANCELLATION. @christinacaci is this how you do business and treat your customers who trusted you for 2+ years?

@evisdrenova @stevekrouse @TrustVanta @oneleet Careful there. Barely anyone will reply. Including their CEO Bryan. (Big fan of the product, but the service is beyond atrocious)

@stevekrouse @TrustVanta have heard good things about the team at @oneleet

@miqchris Thank you! very useful response

Technically anyone you generate leads from. Could be Meta, Google, TikTok, Co-Reg, Native Ad Networks (Taboola, Outbrain, etc.), Email Ads, Affiliate networks. Anywhere you generate traffic from or get signups from to get subscribers on your list. In this case it was a co-reg network.

Had this conversation with a Publisher this week. "Our open rates dropped 30% in 60 days." I asked, “What changed with your acquisition source?” Silence. Then… “We switched to a cheaper lead vendor in January.” That's it. That's the whole story. Cheap leads can be the most expensive leads you'll buy. Always understand your activation rates!