Ad Tech Explained

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Ad Tech Explained

Ad Tech Explained

@AdTechExplained

Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below). Primary author: @TreyTitone.

New York, NY Katılım Ağustos 2019
275 Takip Edilen4.7K Takipçiler
Ad Tech Explained
Ad Tech Explained@AdTechExplained·
Less than a month after launching ads, ChatGPT has tapped Criteo as its first ad tech partner and may add The Trade Desk. The move shows OpenAI favoring partnerships to scale revenue and reduce risk for now, though an in house ads platform seems inevitable.
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
Programmatic advertising is built upon standardization. But until recently, there was no standard for communicating live event information before an event occurred — until the Forecasting API. Here’s what you need to know. Read more below 👇
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
Marketers are stretched in more directions than ever, and relying on a single platform or closed ecosystem is a strategic risk. The Open Garden Framework offers a better path. Ad Tech Explained and AI Digital break down what it is, why it matters, and how brands apply it.
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
The Ad Tech Explained team developed this explainer, in partnership with @TritonDigital , to explore the current state of podcasting and what advertisers need to know about making the most of these high-value audiences. Read more below 👇
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
Started in ad tech sales, but the real pull was the tech. I stopped waiting for the perfect title and focused on learning fast, being useful, and proving value through results. Read more below 👇
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
Programmatic buying is tougher as signals fragment and privacy tightens. Programmatic curation pairs privacy-safe data with quality inventory in curated deals, reducing waste, boosting performance, and keeping control without relying on cookies or legacy targeting.
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
AI is reshaping the open web, but it doesn’t have to hollow it out. In our latest Ad Tech Explained with Mula, we break down how AI-powered publishing helps publishers boost revenue, extend content life, and modernize monetization without extra editorial work. Read more below👇
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
This Ad Tech Explained piece unpacks how @Pinterest plans to combine intent-rich audience signals with a performance CTV platform, what it means for advertisers, and why pure-play performance CTV assets could disappear fast. Read more below 👇
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
Google is already testing ads inside Gemini’s AI answers, basically a “sponsored” block tacked onto chat. It’s not flashy, but the clear separation protects trust, and that’s the whole point.
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Ad Tech Explained
Ad Tech Explained@AdTechExplained·
Digital advertising has made huge strides toward transparency, but gaps remain. In our latest Ad Tech Explained, sponsored by @playwire , Jayson Dubin breaks down what’s missing, why it matters, and how our industry can finally close the transparency gap.
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