Adkom

Today more than ever before, clearly communicating your "why," your mission, is critically important to building a lasting brand. But how do you translate your mission into a clearly articulated message and marketing strategy? Read the article here: bit.ly/3EJu2mu

@ExxonMobil through their @Mobil1 motor oil brand, launched the “Keep Route 66 Kickin’” campaign to help preserve one of America’s most famous roads. Adkom took their messaging onto billboards across Missouri and New Mexico, promoting local things to do.

General Motors is hiring! With agency Posterscope, they are taking advantage of the power of billboards as a proven way to deliver the candidates you’re looking for. Their eye-catching creative celebrates their own employees – acknowledging the whole person, not just the worker.

With Adkom's help, the LEGO Group brought fun out of home across Florida and Texas. They promoted DUPLO, their line of supersized blocks for preschoolers. The copy, “Start off BIG,” certainly mirrors the media they chose to promote it on!

Stop trying to use advertising to build your brand! Why? Read this week's edition of Brand-day for the one thing that builds brand awareness better than advertising - and what the proper place for advertising is within your marketing plan. Read here: bit.ly/3xFh7Ot

Adkom's newest media format exists to bring community together. We offer these kiosks in over 160 locations across 17 major cities, giving you access to the nation’s top markets.

If you’re responsible for marketing a brand, the decisions you make about creative/messaging and media strategy are vitally important. To avoid the algorithm’s variability and stay up to date with Adkom’s latest content, sign up here for our newsletter: bit.ly/3QMTZEf.

This week’s issue of Adkom's Brand-day walks you through how to take advantage of any economic downturn to turn a recession into a gold mine for your business. Read the article here: bit.ly/3wZX64E

We’re excited to introduce our partner PMD Media. Through window posters on local businesses, you can reach your audience while they’re in shopping mode, maximizing your advertising’s impact. Just reach out to a representative today.

When you want to show up right in front of your customers’ faces (literally!) in a surprising new way, you need wild posting. Exclusively through Adkom you get access to all top markets (NYC, Chicago, LA, Boston, and dozens more). Reach out to an Adkom representative today.

This week’s issue of Brand-day is part 2 in a mini-series on the impact of Apple’s “Think Different” campaign from 1997. We tackle the concept of the “Big Idea” in advertising and how you can recognize a big idea when you see it. Read the article here: bit.ly/3CsmF1Y

What’s Your Brand Worth? asks Guest Contributor @AdkomMedia's Josh Pritzker dailydooh.com/archives/154695

Adkom’s digital carts let you take over dense urban pedestrian areas, putting your message in front of your audience in a can’t-miss way. Oh, and they’re fully electric, making them a sustainable option. linkedin.com/feed/update/ur…

This week’s issue of Brand Day tackles the uncomfortable subject of marketing during a recession. The answer? Keep on spending (but maybe reallocate those funds a bit… read on to learn where to dedicate your dollars). lnkd.in/gN9r3Pup

In case you missed it: OOH Today featured our Member Spotlight conversation with @AdkomMedia CEO Cedric Bernard. We talked about starting a business during a pandemic, benefits of working with Geopath, and his all-time favorite OOH campaign. Find out more: buff.ly/3LgDLjY

Adkom keeps growing our network by adding first-class media owner partners like @HuntingtonOD. We are thrilled to offer over 1,750 of their roadside faces in Ohio, Pennsylvania, and Kentucky, providing excellent coverage in 29 DMAs, including Cleveland, Columbus, and Dayton.

Check it out! @thrivemarket is thriving in Los Angeles! Check out this activation near LAX that gets substantial foot and car traffic using media from @Liquid_Outdoor.

Super Bowl viewers spend $74.55 on average for the game, which amounts to $13.9 billion nationwide. DOOH is a quick and effective tactic to tackle some of that revenue while purchase intent is sky-high. Learn more below 👇 hubs.li/Q012_P3Y0

Super Bowl ads offer colossal exposure, but dollar-for-dollar is nowhere near as effective as an OOH campaign. Armed with a similar budget of 6.5 million dollars for a 30-second spot, Steve Nicklin demonstrates how more reach can be achieved through OOH. hubs.ly/Q012q3dG0

52% of digital billboard viewers engaged in mobile device actions after seeing a digital billboard ad, such as searching for/visiting an advertiser website, scanning a QR code, downloaded or used an app, accessed discount offer, or made a purchase.