Geopath

🚨Call for Entries Now Open: @YourOAAA / @GeopathOOH 2025 Local Case Study Awards 💡Showcase your outstanding OOH campaigns that deliver measurable success for local businesses. 🗓️ Deadline: February 14, 2025 at 7:00 PM ET. 👉 Submit your entry today: oaaa.org/news-and-event…

Happy New Year from Geopath! We wish you a great start to 2025.

Happy Holidays from Geopath! We hope you have a great holiday season.

The Top OOH Spenders by DMA Q2 2024 and the Top OOH Spenders by DMA Midyear 2024 reports are now available! These reports leverage Vivvix data to summarize OOH ad spending across 100+ DMAs nationwide. Log into GeekOUT Library to access these reports: buff.ly/2Xu8rJU

Registration for the event can be found below. If you have any questions, please contact us at GeekOUT@geopath.org. Register: buff.ly/4gxqF2D

We will host a webinar on October 3 at 2pm ET to walk through use cases and demonstrate how to use these new features in our tools. In the interim, please visit the GeekOUT Library for user guides, video tutorials, and more information on these improvements.

Geopath is excited to announce two notable enhancements to the Insights Suite! Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans.

Happy Labor Day from your team at Geopath! We hope you have a safe and refreshing day.

Happy Independence Day from your friends at Geopath!

Happy Memorial Day from your Geopath team! We hope you've had a safe and refreshing holiday weekend.

Have you downloaded the 2024 Current Planning Dataset FAQs from the GeekOUT Library? Learn more about our sources, the monthly release schedule, and how to switch between datasets in the Insights Suite. Log into the GeekOUT Library here: buff.ly/2sTwIrC

We'll see everyone next year!

A transcript of Dylan Mabin's 2024 OOH Media Conference speech is now available on our blog page. Check out what you may have missed at the conference here: buff.ly/3wjRZz5

Thank you to everyone who attended "Strategic Selling with Data: A Blueprint for Success"! We appreciate Ali Broback, Chris Farnkopf, and Erin Bowling for working with Scott Fiaschetti to create an informative panel session to close out the conference. #OOH2024

Announcing the winners of the 2024 OAAA & @GeopathOOH Local Case Study Contest! 🏆 Since 2016, these awards have recognized OOH campaigns that deliver measurable results for local businesses. This year, the Grand Prize was awarded to Mark Hobbs from @OUTFRONTMEDIAUS for @Icelandair and Kathy Crowley from @LamarOOH for @RIMasons. Additionally, congratulations to our finalists: • Howard Marcus from @OUTFRONTMEDIAUS for @CUNY • Courtney Boucher from @OUTFRONTMEDIAUS for @visitvbr • Allie Dickinson from @CCOutdoorNA for @UncleNearest • Mandi Smith from @LamarOOH for Kidney4Lizzy • Michael Joyce from @OUTFRONTMEDIAUS for @mfaboston Hokusai Exhibition Explore our case studies library to see how brands are leveraging OOH for impactful results: oaaa.org/resource-cente…

Join us in one hour at Anna for our Geopath Featured Panel session at the 2024 OOH Media Conference! We're excited to work with this incredible panel and discuss how data can help both the buy and sell side. Learn more about the session: buff.ly/3IU6ufG

Our team enjoyed Track IV - Independent Media Companies Deep Dive: Maximizing DOOH! The session provided great insights into how independent media owners can leverage programmatic for their digital inventory. Thank you to each of the speakers for a great session! #OOH2024

We're finishing this morning's insights with @shellypalmer's "Disruption and Innovation" session. Thank you for providing perspective on how technology reshapes our businesses and how we can all thrive amidst disruption. #OOH2024

A great morning of content at the 2024 @YourOAAA / Geopath OOH Media Conference! #OOH2024

"Navigating Media Measurement with Geopath Data" hosted by Scott Fiaschetti and Brian Schopper is happening now at the 2024 @YourOAAA/@GeopathOOH OOH Media Conference! Thank you to all of those who attended. Let us know what you learned from the session in the replies below. 👇