Alex ‘4D’ Gollner ⧜

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Alex ‘4D’ Gollner ⧜

Alex ‘4D’ Gollner ⧜

@Alex4D

Broadcast Brand Designer · Adobe Premiere .mogrts · Final Cut plugins · Motion graphics · https://t.co/grbNGNeb7H

Zone 2, London • He/Him Katılım Kasım 2008
64 Takip Edilen6.2K Takipçiler
Alex ‘4D’ Gollner ⧜
@FCPMotionFX Not as good as that (although that used to work from 2004 to 2008), Motion defaults to including a Preview movie in the same folder as the large.png and small.png in the top level of the folder.
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Ash Lawson | Video Editor
Ash Lawson | Video Editor@FCPMotionFX·
@Alex4D Wait, so how do you enable QT previews in finder for Motion templates? I never knew this was an option.
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Alex ‘4D’ Gollner ⧜
The 360° video and VR ecosystem in 2015-2019 was probably kept alive by spending by advertising and marketing companies using discretionary research budgets. Being burned by a lack of consumer take up then: much less money being spent since, in the 2022-2025 VR/AR wave.
Andrew Côté@Andercot

The absolute non-takeoff of VR and AR is probably one of the big upsets in consumer electronics history Pretty much everyone thought this would be huge and it sort of just isn't

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Alex ‘4D’ Gollner ⧜ retweetledi
Apple Archive 𝕏
Apple Archive 𝕏@AppleArchiveth·
Apple Creator Studio
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Jon Baskin
Jon Baskin@BaskinJon·
"I do not think anyone over the age of 23, even if you are a teacher, graduate student, or professor, understands the extent to which AI usage affects every appendage of the university system." thenewcritic.com/p/the-great-zo…
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Merriam-Webster
Merriam-Webster@MerriamWebster·
Something interesting you might not have realized: A number of words in English are NOUNS when you stress the FIRST syllable... But VERBS when you stress the SECOND syllable. -SUSpect/susPECT -CONflict/conFLICT -PROtest/proTEST -CONvert/conVERT
Guinness World Records@GWR

we record records

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Alex ‘4D’ Gollner ⧜
@matthewpate_ No point in making it better if people think Apple is ‘the iPhone company’ Actually trying to market other things they do is a big change. Editors might start thinking they matter to Apple.
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Matthew Pate
Matthew Pate@matthewpate_·
@Alex4D They should put this much effort into making final cut better
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Alex ‘4D’ Gollner ⧜
Apple seem to be getting into advertising their software. Currently being shown as a pre-roll in the UK: youtube.com/watch?v=-Jbus7… Not associated with a new features update. A new ad showing new benefits? When did this last happen?
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YouTube
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Alex ‘4D’ Gollner ⧜ retweetledi
Tom Goodwin
Tom Goodwin@tomfgoodwin·
“what works in marketing changes every few years and you have to be adaptable. Your old playbook gets outdated." I tend to think this is totally wrong and it explains a lot You can take a marketing playbook from 1930, tweak it and it would be far more impactful than most modern marketing thinking. It’s an interesting conversation. What changes, what stays the same , and what things can be navigated by new tactical changes to long understood strategic foundations
TBPN@tbpn

"I think the highest turnover job of any Silicon Valley executive position might be the CMO." Airbnb's @bchesky says he has a huge amount of respect for people in marketing because it's one of the hardest functions in a business. "Because once something works, it almost becomes stale. Because everyone does it." "Part of my theory is that what works in marketing changes every few years and you have to be adaptable. Your old playbook gets outdated." "It's this thing called 'banner blindness.' After you see something over and over, you tend to be blind to it, so you need a new tactic."

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Alex ‘4D’ Gollner ⧜
Brand design is not finished until the way the visual elements move is designed. The motion part of the brand. In the case of the BBC, there are three groups of standard animations for the logo depending on the context. - Subtle - Expressive - Energised
GIF
Alex ‘4D’ Gollner ⧜ tweet media
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Alex ‘4D’ Gollner ⧜ retweetledi
Eileen Steinbach
Eileen Steinbach@SG_Posters·
“That’s sadly outside my budget for this project, but thank you so much for your time.“ is a perfectly fine response to a creative you can’t afford atm. No hard feelings, quite the opposite, it shows respect for their time and craft. Ghosting after they provided a quote? Isn’t.
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Alex ‘4D’ Gollner ⧜
If Apple believed in creators like they do developers, there would be a WWCC and constant PR about creator education around the world - including a student competition. We need more creators than developers. Apple… can creators make the world better than they found it?
Esther Hare@EEhare

Read about four of the solutions that this year’s Swift Student Challenge Distinguished Winners created with their winning app playgrounds. #Apple #AppleDeveloper #SwiftStudentChallenge apple.com/newsroom/2026/…

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@RonanACNH
@RonanACNH@RonanACNH·
Do you guys ever use a Mac app that feels spiritually Windows
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Alex ‘4D’ Gollner ⧜
@mundoxrbrasil I’d love to be a fly on the wall at the meeting where Apple decided that Final Cut Pro. their own video editing application wouldn’t implement or output Apple Immersive Video. Despite it having the best 360° video implementation in December 2017.
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