A Hundred Alex

@lydiahallie We are waiting for refunds to be made

Digging into reports, most of the fastest burn came down to a few token-heavy patterns. Some tips: • Sonnet 4.6 is the better default on Pro. Opus burns roughly twice as fast. Switch at session start. • Lower the effort level or turn off extended thinking when you don't need deep reasoning. Switch at session start. • Start fresh instead of resuming large sessions that have been idle ~1h • Cap your context window, long sessions cost more CLAUDE_CODE_AUTO_COMPACT_WINDOW=200000 We're rolling out more efficiency improvements, make sure you're on the latest version. If a small session is still eating a huge chunk of your limit in a way that seems unreasonable, run /feedback and we'll investigate

Thank you to everyone who spent time sending us feedback and reports. We've investigated and we're sorry this has been a bad experience. Here's what we found:

@nelson_ad @aatanacio Si es por lo del bug que mencionò Anthropic

@AlexAhundred @aatanacio Me pasa igual con mi cuenta Max llega al límite sin motivo

Después de 74 cambios y como 15 veces que Claude me dijo que POR FAVOR me fuera a dormir 🤭 creo que ha quedado funcionando muy bien el bot de Polymarket. (Inserten aquí todos los disclaimers de Not Financial Advice, etc) En el tuit de abajo les dejo como se ven los trades

@ZONEofTECH @claudeai @AnthropicAI A refund would be greatly appreciated. I kept recharging without realizing what was happening until it was too late.

Really hope that @claudeai @AnthropicAI fixes the limits bug soon. My weekly limits just got reset and I'm already at 8% on the current session, despite not using it at all. Just refreshing the usage meter bumped it from 7% to 8%.

@MURPHSLIFE You can always return to América

Dear El Salvador.. help me understand this.. your high voltage cables run through the mountains. When there’s wind, earthquakes and storms.. the power goes out. Trees fall over the lines. You spend hundreds of thousands of dollars cutting surrounding trees. It is time to go underground. You will save $ in the long run and your country will look 200x prettier -Sincerely, everyone ❤️

@RioLongacre This is as well changing martech. Mid agencies are building their own systems/plataforms with own infrastruture ditching SAS.

The agency model isn’t dying. It’s being rewritten. From HoldCos → Operating Systems. Most people in AdTech are still missing what’s actually happening. 1/

9 años en Epic. Trabajó noches enteras, fines de semana, sano y enfermo. Muy apreciado por gente de la empresa y de la comunidad (sólo hay que ver las respuestas al tweet) Aún así, lo despidieron. No hay nadie esencial para una empresa. No pongas tu trabajo antes de tu vida.

@aripap Certified Google Premier Ultra Black Top Notch Agency

🚨🚨🚨 adweek.com/programmatic/p…

@marketecturetv See you there

If you’re thinking about going, learn more here: possibleevent.com/2026-registrat…

Marketecture Media is proud to be a media partner for POSSIBLE 2026 in Miami. If you’ve ever been to @PossibleEvent , you already know how incredible it is. The people, the location, and the content. It’s one of the few events where the entire industry shows up. Brands, agencies, publishers, ad tech companies, and plenty of smart people all together in one place in beautiful Miami. We love working with the @PossibleEvent team, and we’re excited to be part of official partners. It’s going to be an incredible few days, and we are all looking forward to it! If you’re thinking about going, click the link in the comments. Join us for fun in the sun from April 27–29. Message events@marketecturemedia.com for a special offer.

@MURPHSLIFE American are so basic. You can’t compare a nation that respects animal and human rights with one that has committed crimes against its own people.

Next time you think El Salvador is expensive go to Costa Rica where you can find $25 kids meals at fast food restaurants 🤣

@sama Principles are non negotiable

Here is re-post of an internal post: We have been working with the DoW to make some additions in our agreement to make our principles very clear. 1. We are going to amend our deal to add this language, in addition to everything else: "• Consistent with applicable laws, including the Fourth Amendment to the United States Constitution, National Security Act of 1947, FISA Act of 1978, the AI system shall not be intentionally used for domestic surveillance of U.S. persons and nationals. • For the avoidance of doubt, the Department understands this limitation to prohibit deliberate tracking, surveillance, or monitoring of U.S. persons or nationals, including through the procurement or use of commercially acquired personal or identifiable information." It’s critical to protect the civil liberties of Americans, and there was so much focus on this, that we wanted to make this point especially clear, including around commercially acquired information. Just like everything we do with iterative deployment, we will continue to learn and refine as we go. I think this is an important change; our team and the DoW team did a great job working on it. 2. The Department also affirmed that our services will not be used by Department of War intelligence agencies (for example, the NSA). Any services to those agencies would require a follow-on modification to our contract. 3. For extreme clarity: we want to work through democratic processes. It should be the government making the key decisions about society. We want to have a voice, and a seat at the table where we can share our expertise, and to fight for principles of liberty. But we are clear on how the system works (because a lot of people have asked, if I received what I believed was an unconstitutional order, of course I would rather go to jail than follow it). But 4. There are many things the technology just isn’t ready for, and many areas we don’t yet understand the tradeoffs required for safety. We will work through these, slowly, with the DoW, with technical safeguards and other methods. 5. One thing I think I did wrong: we shouldn't have rushed to get this out on Friday. The issues are super complex, and demand clear communication. We were genuinely trying to de-escalate things and avoid a much worse outcome, but I think it just looked opportunistic and sloppy. Good learning experience for me as we face higher-stakes decisions in the future. In my conversations over the weekend, I reiterated that Anthropic should not be designated as a SCR, and that we hope the DoW offers them the same terms we’ve agreed to. We will host an All Hands tomorrow morning to answer more questions.

A todos los llorones que se fueron a Dubai para no pagar impuestos y ahora reclaman asistencia a la embajada,un consejo : Con los impuestos que no pagan en España alquilense un avión privado y vuelvan. Si les llega ....

@IkerRealEstate A cuánto el curso?

Hay dos desenlaces para Dubái: 1. Se quiebra su imagen de país seguro y pierde su mayor ventaja competitiva. 2. Terminan los bombardeos, demuestran que interceptaron el 98% de los ataques, gestionaron la crisis de forma ejemplar y cae el régimen iraní. Tienes a 80 millones de personas preparadas para hacer negocios aquí. Adivina por cuál estoy apostando?

@Therran @trishlaostwal This is what happens when you give all your eggs to the same basket. This happens over and over in tech and still agencies need to learn to cap third parties

This Jeff Green quote from @trishlaostwal's story on The Trade Desk is incomprehensible. Is he just shooting at everybody? It would have been more clear if he just said, "any entity that arbitrages ad inventory sucks if they're not us."

@verklin New trend in ad tech. Run in breakeven ✨

Lots of discussion about OpenPath. I am pro OP. My thoughts below. Someone tell me where I’m wrong. OpenPath has value to both the buy and sell side. It has value to the buyer because TTD claims (and I’ll take their word for it) they run OP at cost. They claim their ~5% take rate is just to run it at break even. TTD is making all their money on DSP fees (different discussion) where the other SSPs have higher yields and dynamic pricing so they can make a profit which OP doesn’t need to. The pubs don’t have the same margin rate across all SSPs (it’s dynamic and essentially the SSPs is trying to take the highest margin while also trying to win the auction in the Pub’s adserver/header). Hypothetically OP would have the lowest margin (because they are running it at break even) but the bid would still have to be the highest to win the auction in the pub’s adserver. The one benefit for pubs using OP should be that they get more volume from TTD they wouldn’t otherwise get if they didn’t use OP. If TTD isn’t outright lying about OP and they are running it at breakeven and aren’t favoring it beyond it being the most efficient path to supply then I only see a benefit for buyers to use them. The inherent problem is, Google poisoned the well on this, when a company is on the buy and sell side they have a conflict of interest. Makes them an easy target for all of AdTech to bash them. OP doesn’t do rebates so holdcos who’s SSP rebates go right to their bottom line have every incentive (besides their clients media performance) to use SSPs who give them the biggest rebates. Has any advertiser ever talked about turning off Amazon Publisher Services? Amazing to me they have been able to fly under the radar for scrutiny when unlike TTD I don’t believe they have ever claimed to run it at cost or not to favor their own pipes.

@aripap @ChrisHarihar Facts my friend

@ChrisHarihar Everyone's buying into this narrative that the agencies are looking for transparency when it seems a little more likely they just can't get rebates.

Not to be a PR guy here but naming conventions have reputational consequences. If you’re TTD and call all of your products “Open[Product],” that raises expectations/the bar. Peeps will hold you to account to be “OPEN.” After all, that’s the name YOU chose. ¯\_(ツ)_/¯

@trishlaostwal @JeremyBloomHere

Scoop: Dentsu and WPP have pulled back from The Trade Desk’s most closely-watched initiative, OpenPath, citing concerns over transparency, control and undisclosed costs. The shift signals mounting pressure on the adtech darling’s key supply-chain bets. adweek.com/media/exclusiv…

@inhumandept_vp I’m Glad! This is what a digital nomad should be

An employee requested to work remotely from Bali for six months. He wanted to live the 'digital nomad' lifestyle. I told him absolutely. We believe in work-life integration. I approved his 'Global Mobility' application immediately. He was thrilled to trade his apartment for a villa with a pool. He signed the location addendum without reading the appendix on 'Purchasing Power Parity.' When his first paycheck landed, he called me in a panic. It was for $650. I explained that under our 'Geographic Equity Model,' salaries are algorithmically adjusted to the local cost of living of the employee's current GPS location. Since a bowl of noodles in Ubud costs $2, we simply cannot justify paying San Francisco rates. We are helping him live like a local. It’s the authentic experience he asked for.

América Latina según el show de medio tiempo de #BadBunny

Dos comunistas millonarios con pasaporte estadounidense.