Alex Lamascus

Only 6% of companies fully trust AI agents to autonomously run their core business processes. trib.al/gYIHrIU

@thinking_slow Opinion content will still be relevant! There will always be a need to explain your company’s unique point of view (if it has one). Your post is an example of this - a take, an angle, an controversial idea

we'll look back at this era and think "wow, it was weird how every SaaS company had a library of rehashed Wikipedia content on their website." we're so accustomed to educational blog content and resource centres that we assume they're some innate part of the user journey, of digital marketing as a whole. but they are not: they are a product of very specific incentives created by one company (Google). and those incentives are disappearing. we built these pseudo-blogs because it was fantastically lucrative to do so. a few pages of plain-text Wiki content and some Unsplash stock imagery were historically enough to earn thousands and thousands of visits. it was foolish to ignore large-scale content creation. it was the most predictable, most reliable, most profitable marketing channel. but the incentives are changing. the rewards are changing. and if this current trajectory continues, we would be just as foolish to keep engaging in the same type of content creation. Google doesn't like the "necessary evil" of sending traffic to publishers. in their perfect world, searchers endlessly cycle around Google properties and Google ads. sending traffic to a third-party website is a failure, because it takes people out of their ecosystem. traffic was a necessary incentive to encourage content creation to fuel the Google machine. you make content, Google ranks it and rewards you with some portion of their search demand. but thanks to LLMs, Google is now impossibly information-rich. it has reached a point where it doesn't need to incentivise content creation. as we're seeing with their indexing slowdown, with their anti-programmatic content measures, it wants to REDUCE content creation. content creation is a threat to the search experience now, not a benefit. traffic has suffered death-by-a-thousand-cuts for years, thanks to Google's search features and advertising. but this time is different. the social contract Google has made with publishers like you and me has broken. LLMs delivered the death blow. content will remain innately valuable for helping potential customers. some topics are worth writing, even if they were rewarded with zero search traffic. explain why your company exists. cover the core information required to understand your product features. help customers use your product to get useful outcomes. but that, done well, is a relatively small library of content. and most content marketing today has expanded far beyond those boundaries and into topics with very little relevance to the company's products and beliefs. it is just information arbitrage - and LLMs are much, much better at arbitrage than we are. whatever the future of content marketing is, it does NOT look like corporate wikipedias covering every "how-to" and "what is" topic under the sun. content will remain core to marketing, but anyone who thinks they can ride out the next few years without big changes to their strategy is in for a shock. we need to think bigger.

My mom just sent me these photos. My great grandpa and family have been taking me to the Oakland Coliseum since I was a baby. It’s sad that my kids won’t have the same opportunity to carry it forward.

@Megaman829 This resonates for me. Third generation fan. 30+ years of A's fandom means I'm allergic to the giants. Not going to follow the team to Vegas nor support any other @MLB team after this. Just going to follow different sports.

I was born 20 minutes from the Oakland Coliseum. Went to games for almost 40 years. My dad grew up a fan since 68. Hard working blue collar man. A large part of my identity has been the A's my entire life.I got tix on StubHub (had a credit) for the last home game this year 1/

Guess which top business podcast is back for season two? 🎙️ That's right – we're stoked to welcome back The New Automation Mindset podcast! ✨ You can stream S2 with @markus_zirn now: workato.com/podcast?utm_ca…

@deadly_onion @danshipper @ReadwiseReader YES

@danshipper @ReadwiseReader maybe we'll just build evernote into Reader instead

redditor will pay for evernote if and only if evernote reaches feature parity with @ReadwiseReader

@asanwal @dwarkesh_sp Jeff Bezos also agrees: twitter.com/JeffBezos/stat…

@AlexLamascus @dwarkesh_sp You are. Never heard of it tbh Will check out What makes it great in your opinion?

What's a podcast that is lesser-known in tech/finance circles that you don't miss? My 4: * Plain English * Group Chat * People vs Algorithms * Limited Supply YOU ARE FORBIDDEN FROM SAYING: MFM, All-In, Huberman, ILTB, Founders, Rogan, Lex Fridman

@asanwal @dwarkesh_sp Super deeply researched conversations with many of the big names in AI and tech, along with other very smart thinkers. The depth of prep means the questions & discussion are right on the cutting edge of the topic. Sometimes it flies over my head but I always learn something

Remember the buzz around our first live taping of The New Automation Mindset podcast at Nasdaq? The wait is over! Join us for the 2024 Automation and AI Trends episode with Harish Surendranath (@AWS), Jia Li (LiveX AI), and Jeff Thomas (@Nasdaq). workato.com/podcast/ai-lea…

Amazing crowd at #FanFest2024 in Oakland; this is an incredible fan base. Thanks to the @Oakland68s and @LastDiveBar for a spectacular event!

@TheCoolestCool Then turn your email into a white paper, follow that cycle a few times and see what happens

Remix your content. Turn that White Paper into a Medium post. Turn that Medium post into a LinkedIn article. Turn that LinkedIn article into a podcast. Turn that podcast into a social video. Turn that social video into a Twitter thread. Turn that Twitter thread into an email..

Guess what came in the mail today? I can't wait to read it! 🤩 #Workato

@Workato Thank you, Team Workato and @markus_zirn, for showcasing our own @vishwasc on The New Automation Mindset podcast. Such valuable insights into leveraging low-code platforms for digital transformation! 🎙️🚀

@Camp4 twitter.com/AlexLamascus/s…

I don't have an opinion on the Vision Pro but I do know that wire would have driven Steve Jobs nuts.

iPod, 2001: "1,000 songs in your pocket" Vision Pro, 2024: "1,000 screens on your face"

@businessbarista Anything by @dwarkesh_sp should be in the podcast Hall of Fame, especially the episodes with Andy Matuschak, Sarah Paine, Richard Rhodes

What’s the best podcast interview you have ever listened to? One you couldn’t stop telling people about for weeks.

Join @Workato at the Nasdaq Entrepreneurial Center in San Francisco for an exclusive live podcast taping event of "The New Automation Mindset" podcast—a show inspired by the Wall Street Journal and USA Today bestselling book. events.bizzabo.com/the-new-automa…

🎙️ You're invited to our live podcast taping experience Our host, Markus Zirn, will be joined by Harish Surendranath of @awscloud & Jia Li of Livex.ai See you there! events.bizzabo.com/the-new-automa…

It's official! 🎙️ ✨ Tune into our new podcast with your host, Markus Zirn – Chief Strategy Officer & co-founder of Workato. Get ready to reshape your automation mindset. Listen to our first guest Rama, VP of Enterprise AI & Automation at @nvidia here: workato.com/podcast/rama-a…