Alex Moss

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Alex Moss

Alex Moss

@alexmoss

Principal SEO @yoast / Director @FireCask / Co-Founder @millieandhenry / Online Marketer and #SEO, #WordPress developer, product designer. All views are my own.

Manchester, UK Katılım Ocak 2010
1.1K Takip Edilen10.8K Takipçiler
Alex Moss
Alex Moss@alexmoss·
Last September I gave a talk at the amazing @seobrein event at the AJAX Stadium in Amsterdam about why you don't need to panic about SEO. I think I was right 😆 But a lot has happened since then. What better way to talk about it than to return next week to talk about we still don't need to panic about SEO. I can't wait to see you all again - this time in Football stadium de Kuip in Rotterdam! Hosted by the great @Jeroen @Stikkelorum, I'll be joining the stage alongside the great minds of @thetafferboy, @cyberandy, @pelogia, Ilse Verkerk and @MarjoleinSchol3 one week today. There'll be @yoast swag to go round at the event too. See you on 26th! 🇳🇱 ⚽
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Joe Youngblood - SEO, Futurology, AI, Marketing
Yoast has decided to make it easier for LLMs to steal your content.
Alex Moss@alexmoss

Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses... Built in collaboration with the Open Source and NLWeb team at @Microsoft lead by @rv_guha (co-creator of schema.org, RSS, RDF and other web standards) - we're introducing the Schema Aggregation feature: a "schemamap" endpoint that outputs your site's entire structured data map in one place. ​ Under the hood, we now provide a standardised, deduplicated map of your entities via a single endpoint. An agent no longer needs to crawl all individual pages to understand its meaning but can now ingest an entire entity map with ease. ​ A few details to note about the endpoint: - It's is cacheable with sub‑100ms responses - It respects existing privacy and indexing settings - It aggregates all indexable content without navigation noise - It merges duplicate entities so your "Author X" or "Article Y" exist as a single node instead of being re‑discovered on every URL. - If you're using one of our paid plugins that extends schema even more (such as Yoast WooCommerce SEO adds product schema) this will be populated within the endpoint too - If you already extend Yoast’s Schema API, or use partners like events or recipe plugins, their entities are pulled into the same map automatically. ​ For me, this is one of the first major ways the agentic web can ingest a site at scale, and with much more efficiency and context. It has also been so much fun to work with this alongside the team at Yoast, particularly the genius mind of @schlessera. Lastly, we have also launched a schema visualisation tool to view how everything is output. You can enable this feature today with the free version of Yoast SEO.

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Jake
Jake@wotterdog·
Yo @Ghost... I think it's time to add @yoast 🤷‍♂️
Alex Moss@alexmoss

Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses... Built in collaboration with the Open Source and NLWeb team at @Microsoft lead by @rv_guha (co-creator of schema.org, RSS, RDF and other web standards) - we're introducing the Schema Aggregation feature: a "schemamap" endpoint that outputs your site's entire structured data map in one place. ​ Under the hood, we now provide a standardised, deduplicated map of your entities via a single endpoint. An agent no longer needs to crawl all individual pages to understand its meaning but can now ingest an entire entity map with ease. ​ A few details to note about the endpoint: - It's is cacheable with sub‑100ms responses - It respects existing privacy and indexing settings - It aggregates all indexable content without navigation noise - It merges duplicate entities so your "Author X" or "Article Y" exist as a single node instead of being re‑discovered on every URL. - If you're using one of our paid plugins that extends schema even more (such as Yoast WooCommerce SEO adds product schema) this will be populated within the endpoint too - If you already extend Yoast’s Schema API, or use partners like events or recipe plugins, their entities are pulled into the same map automatically. ​ For me, this is one of the first major ways the agentic web can ingest a site at scale, and with much more efficiency and context. It has also been so much fun to work with this alongside the team at Yoast, particularly the genius mind of @schlessera. Lastly, we have also launched a schema visualisation tool to view how everything is output. You can enable this feature today with the free version of Yoast SEO.

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Alex Moss
Alex Moss@alexmoss·
Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses... Built in collaboration with the Open Source and NLWeb team at @Microsoft lead by @rv_guha (co-creator of schema.org, RSS, RDF and other web standards) - we're introducing the Schema Aggregation feature: a "schemamap" endpoint that outputs your site's entire structured data map in one place. ​ Under the hood, we now provide a standardised, deduplicated map of your entities via a single endpoint. An agent no longer needs to crawl all individual pages to understand its meaning but can now ingest an entire entity map with ease. ​ A few details to note about the endpoint: - It's is cacheable with sub‑100ms responses - It respects existing privacy and indexing settings - It aggregates all indexable content without navigation noise - It merges duplicate entities so your "Author X" or "Article Y" exist as a single node instead of being re‑discovered on every URL. - If you're using one of our paid plugins that extends schema even more (such as Yoast WooCommerce SEO adds product schema) this will be populated within the endpoint too - If you already extend Yoast’s Schema API, or use partners like events or recipe plugins, their entities are pulled into the same map automatically. ​ For me, this is one of the first major ways the agentic web can ingest a site at scale, and with much more efficiency and context. It has also been so much fun to work with this alongside the team at Yoast, particularly the genius mind of @schlessera. Lastly, we have also launched a schema visualisation tool to view how everything is output. You can enable this feature today with the free version of Yoast SEO.
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Stuart
Stuart@SAs115thDream·
@BishManchester blaming Jews for attacks perpetrated against them. Absolutely appalling antisemitism dressed up as empathy, offering justification for barbaric acts of terror.
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Alex Moss retweetledi
Aleyda Solis 🕊️
Aleyda Solis 🕊️@aleyda·
🚨 The Latest in SEO & AI Search Updates from Today's #SEOFOMO [March 1st, 2026] * ​February 2026 Google Discover Core Update Is Done Rolling Out After 3 Weeks The goal of the update was to show more locally relevant content, reduce sensational and clickbait-style material, and provide more in-depth, original, and timely reporting. John Shehata has already developed an initial analysis, which is a highly recommended read. * ​Google's contextual overlay, pop-up link cards are now live in AI Mode Coincidentally, Bing is also testing a new UI for AI Responses with new links and references.​ Also, almost at the same time, Tom Critchlow spotted that sidebar links within AI Mode are not passing any referrer. John Mueller has replied saying he's passing a note about it. * ​Google Won't Use Sitemap Files If Its Not Convinced Of New/Important Content John Mueller said that if Google is not convinced that there is new and important content to index on your site, then it won't use the sitemap file. Just because you have a sitemap, it does not mean Google will index all the pages in that file. * ​How to use embeddings to map hreflang tags at scale Gus explains how to collect embeddings with Screaming Frog and use the Hreflang Finder Google Colab Notebook to map hreflangs tags at scale. * ​Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP UCP expands commerce beyond checkout into discovery, loyalty, and post-purchase support, redefining how brands compete for AI-mediated selection. Alex goes through it. * ​What are Google's Preferred Sources? Google’s Preferred Sources feature is a shift toward personalization on search, but it can help publishers build audience loyalty. Jessie and Shelby share what else to know. * ​The real risk of AI-generated content Tomek goes through how AI content sites lose visibility, shares important considerations while creating AI content, and explains how to use AI content safely. * ​The Bing AI Index Gap: How AI is Citing Not Index Pages [Study] Adam conducted a study using the new AI Performance report in Bing Webmaster Tools to determine why pages might appear in Bing but not in Google. “98% of the cited pages in Bing AI Answers are Not Indexed in Google because of page quality issues” + Much more! Including jobs, events, tools.... Featuring SEOs like @lazarinastoy @GeorgieSEO @metehan777 @willcritchlow @alexmoss @jessiewillms @shelbyblackley @mjcachon @ClaraSoteras @pelogia, and more! Read more: seofomo.co/posts/the-late…
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Carolyn Shelby
Carolyn Shelby@cshel·
On Feb 24 join @AlexMoss and I for the next #SEO Update by @yoast . We cover the latest in SEO & AI developments both good and bad. Join us! (I think it'll be on X live, but if not, it's definitely also on LinkedIn Live) linkedin.com/posts/yoast-co…
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Alex Moss
Alex Moss@alexmoss·
@i_cirkovic ha, what?! I know people generally don't like their own voices, but I definitely sound like a Mancunian Kermit :D
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Alex Moss
Alex Moss@alexmoss·
@fighto OK. How much time did you spent on performing that training though? Seems like a lot needs to be done to get it right for you?
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Paul Shapiro
Paul Shapiro@fighto·
@alexmoss I found it completely useless out of the box. Also don’t trust most of the skills that other people built. So I only find it useful if you build your own skills like this. Then is becomes very powerful.
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Paul Shapiro
Paul Shapiro@fighto·
My wife sent my OpenClaw a calendar invite to a Purim party and it understood that I needed some tasks added to my todo list.
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Jacob Klug
Jacob Klug@Jacobsklug·
I'm giving away my entire @openclaw architecture. Behind my $250k/month agency. After weeks of building, I've dialled in the exact system that runs my business 24/7. What's included: • Memory folder structure (how to organize agent context) • Cron job templates (daily briefs, meeting syncs, content automation) • How to build a custom dashboard in @lovable • API reference doc (so your agent never forgets its tools) • Voice training method (85 posts to teach it your style) • Supabase schema for dashboard connection Comment "OS" and follow. I'll DM it to you. P.S. This will probably blow up so give me some time to reply.
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Alex Moss
Alex Moss@alexmoss·
Sorry, I mean the execution part of it: "It's setup on my iMac next to me, with it's own github account, vercel account and it's shipping real PRs for me. (It just went back and forth with @greptile till a PR was perfect.)" The setup would be the spec of the Mac mini, and API calls to get all this done?
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Ryan Carson
Ryan Carson@ryancarson·
Holy shit. Now I've truly seen the light with @openclaw. This is not a toy or a shiny object. This is how you'll "hire" engineers in the future. It's setup on my iMac next to me, with it's own github account, vercel account and it's shipping real PRs for me. (It just went back and forth with @greptile till a PR was perfect.) Yeah yeah, I know you can already do all this with Amp, Claude Code, etc, but having something that is *actually* an agent vs something you invoke truly changes the calculus. I can see setting up 10 of these (probably switch to the cloud but there's something magical about being able to pair program with an agent 'next to me' where I can see their screen and say stuff like "you're using the wrong Chrome profile - I can see the window", is amazing.) I hate to sound hype-y but jeez, once you take the time to properly set this up and give it carefully controlled powers and access ... it's freaking amazing. Also, there's a much deeper thread I want to pull on here about renting your agent vs owning it. Big shift.
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Alex Moss
Alex Moss@alexmoss·
@DillonLoomis The only thing I've found is this when it comes to free in the cloud x.com/OpenRouterAI/s… I have a VERY old Mac mini, that runs just fine, but want to experiment more before seeing if it's worthy of purchasing a new one.
OpenRouter@OpenRouter

Tip for @openclaw users: chat with it for free with the built-in OpenRouter integration! `clawdbot models scan` inspects OpenRouter’s free model catalogue

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Dillon Loomis
Dillon Loomis@DillonLoomis·
@alexmoss depends what hw you have...i can only fit models up to ~13b parameters on my mac mini so that limits me. but admittedly need to do more research. was hoping i would find api that isnt terribly expensive in the cloud
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Dillon Loomis
Dillon Loomis@DillonLoomis·
Some uncomfortable, no hype realizations on day 3 of OpenClaw: • If you don't run models locally, you will indeed burn through tokens. Just for normal conversation, some light tasks and a few simple cron jobs (automations), I've spent $70 on Claude credits in ~24 hours. Certainly not sustainable for my use cases right now. Most of my back and forth wasn't even using Opus, it was Sonnet/Haiku. I'm starting to think a Mac Studio with extra RAM is the superior long term play so you can avoid API tokens as much as possible. But just know, all the posts about these overnight automations and morning briefings and project creation are likely costing hundreds of dollars a week if the models aren't local • The coolest thing so far has been going through my OpenClaw bookmarks folder of X posts with features and add ons and just feeding each post to my Bot. So whether it's memory optimization or checking for security vulnerabilities or creating small projects and pushing to GitHub, whatever I've told it to do, it just does it on its own. It really is wild. The capabilities are real, but if you don't have specific use cases for your life, you should think about exactly what you'd want automated before jumping in • I created all new accounts for my Bot, and watching it create Google Docs in Google Drive on its own is really cool. My primary focus right now is on health optimization and taking advantage of the permanent memory to have one database with all of my health history that can quickly be exported and to have an expert researcher to diagnose, detect and stay proactive. This alone was always going to be worth the financial and time investment for me and so far, it's exactly what I was hoping for and more • The firewall and separate accounts I've created is part of the problem. I've been overly concerned about security issues so I haven't given it any access to my emails or files or anything personal. I might in the future but the prompt injection risk and unkown attack vectors seem like too much of a risk for me, I have too much to lose. For now, this is going to limit a lot of the potential benefits and automation, but I'm just not ready to take on the risk and there is plenty for me to learn/explore and build before crossing that chasm • For me this entire endeavor was always going to be a multi-year project. I was never expecting to be retired on a beach in a few weeks. I just wanted to start learning this world more intimately and to be ready as things advance from here. But I know a lot of people will dive into this wanting big automations in the short term and I think many in that group will end up disappointed. This is very clearly the future, but if you're not willing to give it access to your actual life and accounts, the early benefits may be limited relative to your expectations going on • It really is addicting. The self-correction is impressive, anytime there's a limitation or problem, it just figures it out with minimal input from me. There is so much potential with this and it's only the beginning, but the token burn and accessibility concerns should be emphasized more than they are right now
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