

Alex Moss
31.1K posts

@alexmoss
Principal SEO @yoast / Director @FireCask / Co-Founder @millieandhenry / Online Marketer and #SEO, #WordPress developer, product designer. All views are my own.






Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses... Built in collaboration with the Open Source and NLWeb team at @Microsoft lead by @rv_guha (co-creator of schema.org, RSS, RDF and other web standards) - we're introducing the Schema Aggregation feature: a "schemamap" endpoint that outputs your site's entire structured data map in one place. Under the hood, we now provide a standardised, deduplicated map of your entities via a single endpoint. An agent no longer needs to crawl all individual pages to understand its meaning but can now ingest an entire entity map with ease. A few details to note about the endpoint: - It's is cacheable with sub‑100ms responses - It respects existing privacy and indexing settings - It aggregates all indexable content without navigation noise - It merges duplicate entities so your "Author X" or "Article Y" exist as a single node instead of being re‑discovered on every URL. - If you're using one of our paid plugins that extends schema even more (such as Yoast WooCommerce SEO adds product schema) this will be populated within the endpoint too - If you already extend Yoast’s Schema API, or use partners like events or recipe plugins, their entities are pulled into the same map automatically. For me, this is one of the first major ways the agentic web can ingest a site at scale, and with much more efficiency and context. It has also been so much fun to work with this alongside the team at Yoast, particularly the genius mind of @schlessera. Lastly, we have also launched a schema visualisation tool to view how everything is output. You can enable this feature today with the free version of Yoast SEO.

Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses... Built in collaboration with the Open Source and NLWeb team at @Microsoft lead by @rv_guha (co-creator of schema.org, RSS, RDF and other web standards) - we're introducing the Schema Aggregation feature: a "schemamap" endpoint that outputs your site's entire structured data map in one place. Under the hood, we now provide a standardised, deduplicated map of your entities via a single endpoint. An agent no longer needs to crawl all individual pages to understand its meaning but can now ingest an entire entity map with ease. A few details to note about the endpoint: - It's is cacheable with sub‑100ms responses - It respects existing privacy and indexing settings - It aggregates all indexable content without navigation noise - It merges duplicate entities so your "Author X" or "Article Y" exist as a single node instead of being re‑discovered on every URL. - If you're using one of our paid plugins that extends schema even more (such as Yoast WooCommerce SEO adds product schema) this will be populated within the endpoint too - If you already extend Yoast’s Schema API, or use partners like events or recipe plugins, their entities are pulled into the same map automatically. For me, this is one of the first major ways the agentic web can ingest a site at scale, and with much more efficiency and context. It has also been so much fun to work with this alongside the team at Yoast, particularly the genius mind of @schlessera. Lastly, we have also launched a schema visualisation tool to view how everything is output. You can enable this feature today with the free version of Yoast SEO.














Agentic commerce reframes how buying decisions are made when AI acts before humans 🤖 @alexmoss joins the @SEOUnplugged podcast to break down how autonomous agents evaluate products and what brands need to rethink now 👀 👉 podcasters.spotify.com/pod/show/seoun…







Tip for @openclaw users: chat with it for free with the built-in OpenRouter integration! `clawdbot models scan` inspects OpenRouter’s free model catalogue


