Alex Moss

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Alex Moss

Alex Moss

@alexmoss

Principal SEO @yoast / Director @FireCask / Co-Founder @millieandhenry / Online Marketer and #SEO, #WordPress developer, product designer. All views are my own.

Manchester, UK Katılım Ocak 2010
1.1K Takip Edilen10.8K Takipçiler
Lily Ray 😏
Lily Ray 😏@lilyraynyc·
Yeah it works for me too. What a blunder and right after Google IO 2026. Almost as bad as glue on pizza. Maybe Google should have, idk, kept the dictionary tool for dictionary queries.
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petr royce@petrroyce

@lilyraynyc oh lol

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Alex Moss
Alex Moss@alexmoss·
The SEO Update by @yoast with @cshel and I will be going live at 4pm CEST today. Quite a bit has happened this past month! We'll discuss topics including: - @Google & @GoogleDeepMind have been busy launching lots of new features as well as sharing what's coming up in the near future during Google I/O event - FAQ rich results are no longer being supported - Google release updated documentation on optimising for generative AI features - @CondeNast CEO @RogerLynch says "Plan As If Search Traffic Will Be Zero" during an interview on @TBPN - Google expands UCP checkout to main shopping results, then also release Unified Wallet - @WordPress 7.0 is released See you there! yoast.wistia.com/live/events/za…
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Sundar Pichai
Sundar Pichai@sundarpichai·
Gemini Omni doesn't just build scenes that look real, it reasons about what should happen next. It combines an intuitive understanding of physics with Gemini's knowledge of history, science, and cultural context. Rolling out today starting with video outputs to Google AI Plus, Pro and Ultra subscribers globally through the @Geminiapp + Google Flow, and @YouTube Shorts this week.
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Aleyda Solis 🕊️
🛒 Google keeps moving toward agentic commerce: at Google I/O 2026, they announced Universal Cart, an AI-powered shopping cart designed to work across Google surfaces including Search, Gemini, YouTube and Gmail 👇 Users will be able to add products to a cart while browsing or chatting across these experiences, and the cart will proactively help with things like finding deals and price drops, alerting when products are back in stock, suggesting alternatives, etc. Google says Universal Cart will start rolling out across Search and the Gemini app in the US this summer, with YouTube and Gmail coming later. Checkout will be supported through Google Pay for selected brands, or users can transfer items to the merchant site, with the brand remaining the merchant of record. AI search shopping will be increasingly about whether your product data, availability, prices, attributes, compatibility, offers, reviews and checkout experience are understandable, reliable and actionable enough to be used across AI-assisted shopping journeys. This also reinforces why ecommerce SEO and AI search optimization can’t be reduced to “content around products”. For ecommerce brands and retailers, this means: ✅ Keep product feeds accurate, complete and fresh ✅ Make product attributes clear and consistent across feeds, pages and structured data ✅ Ensure price, stock, shipping, returns and offers are easy to understand ✅ Strengthen comparison, compatibility and buying-guide content ✅ Avoid relying only on JS-heavy experiences that make key product information harder to extract ✅ Monitor how products and categories are represented across AI shopping surfaces, not only how much AI referral traffic they send If the shopping journey increasingly happens across Search, Gemini, YouTube, Gmail, carts, agents and checkout flows, ecommerce visibility measurement needs to evolve too: Not just rankings and clicks, but product presence, citation, representation accuracy, recommendation frequency, feed readiness, and assisted demand and conversion signals. Read announcement: blog.google/products-and-p…
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Alex Moss
Alex Moss@alexmoss·
Google less than a week ago: "You don't need to create [llms.txt] to appear in generative AI search." Google yesterday during I/O (as per @Una): "...It also verifies your llms.txt file, a new standard for giving your models a clear map of your site's content." Wording is important.
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Screaming Frog
Screaming Frog@screamingfrog·
Just released @screamingfrog SEO Spider v.24: screamingfrog.co.uk/blog/seo-spide… Includes - 🤖Screaming Frog MCP 🧑‍🤝‍🧑Auto Compare Crawls 📊View Crawl Changes in Email Notifications 📧Send Crawl Export Attachments by Email 🚫Find Uncrawlable Links & lots more! Enjoy.
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Alex Moss
Alex Moss@alexmoss·
In 30 minutes @cshel and I will be hosting this month's edition of The SEO Update by @yoast. Lots to catch up on including: - @Google introduces TurboQuant - @bing previews AI-related reporting in Webmaster Tools - @Cloudflare launches @EmDashCMS, a new full-stack @typescript CMS based on Astro - @sundarpichai says search is evolving from showing links to managing AI agents - @AnthropicAI launches Claude Design - @OpenAI tests AdsBot and introduces ChatGPT ad manager interface​ Tune in here: yoast.wistia.com/live/events/ya…
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Mom
Mom@mom_agency_·
Claude's first day at Dunder Mifflin
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Suganthan Mohanadasan
Suganthan Mohanadasan@suganthan·
@cyberandy I love the graphic. (Made me look much younger too lol) Thanks for sharing. Yes great point on copilot. I will add it to the article. 🙏💪
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Andrea Volpini
Andrea Volpini@cyberandy·
Worth reading today. “Think of schema markup as business registration, not advertising.” I’d add: Bing relies heavily on schema too, and the semantic layer you build for search is the layer that aligns your AI workflows. Same schema. Three lives: indexing, training, retrieval.
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Suganthan Mohanadasan@suganthan

SEO Twitter has been arguing about schema all month. Half say it's dead. The other half claim a 2.5x AI citation magic lever. Both. Are. Wrong. Schema is read by 3 different systems for 3 different jobs. Google's index pipeline, LLM pretraining, and LLM runtime retrieval. I wrote a beginner's guide that untangles all three. suganthan.com/blog/three-liv…

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Aleyda Solis 🕊️
Aleyda Solis 🕊️@aleyda·
Spend a day at Emirates Stadium with the people shaping search in @searchandstuff London👇 How often do you get to spend a day inside Arsenal's Emirates Stadium with 300+ SEO, PPC, and AI leaders from 20+ countries? * One stage. International speakers. One VIP networking reception. Featuring specialists like @lilyraynyc @thetafferboy @areej_abuali @chimammeje Navah Hopkins, @alexmoss , @THCapper , @lazarinastoy , @ItamarBlauer , @HelenPollitt1 , yours truly and many more! * Think honest, tactical breakdowns from people running campaigns at scale. * Then, between sessions, you’re sharing breakfast, lunch, coffee, and drinks with 300+ specialists from 20+ countries; the kind of conversations, insights, and connections that would never fit into a LinkedIn comment thread. Amazing right? See you there 😎💪 ​ 🎁 Get 35% off all ticket types with the code SEOFOMO35. Register to Search n' Stuff now: searchnstuff.co.uk/search-n-stuff…
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Alexander Whedon
Alexander Whedon@alex_whedon·
Introducing SubQ - a major breakthrough in LLM intelligence. It is the first model built on a fully sub-quadratic sparse-attention architecture (SSA), And the first frontier model with a 12 million token context window which is: - 52x faster than FlashAttention at 1MM tokens - Less than 5% the cost of Opus Transformer-based LLMs waste compute by processing every possible relationship between words (standard attention). Only a small fraction actually matter. @subquadratic finds and focuses only on the ones that do. That's nearly 1,000x less compute and a new way for LLMs to scale.
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Alex Moss
Alex Moss@alexmoss·
@danbarker @jvgraz @johnpeavoy The lack of accuracy is intentional and it's working unfortunately. We're way too late for changing these minds and will have consequences that last generations
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dan barker
dan barker@danbarker·
@jvgraz @johnpeavoy They are very, very clearly Met Police - the Met even released bodycam footage. And how would shomrim be carrying tasers? Anyone sharing this lie should really look at their biases and motivations.
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99% Johnny Graz
99% Johnny Graz@jvgraz·
Reminder again that these are NOT Met police officers. They are IDF-trained Jewish vigilantes known as "Shomrim". They operate in Jewish communities throughout Europe and North America, posing as police without any standardized training or accountability.
Osita Mba@DrOsitaMba

We must stand with @ZackPolanski at this critical moment. The Establishment and their minions are telling us to reject the evidence of our eyes and ears.

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Sundar Pichai
Sundar Pichai@sundarpichai·
T A B S I N C H R O M E
Google@Google

Too many @GoogleChrome tabs open? Try vertical tabs, rolling out now. Just right-click any Chrome window and select “Show Tabs Vertically” to move your tabs to the side of the browser window, making it easier to read page titles and manage tab groups.

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Alex Moss
Alex Moss@alexmoss·
@elonmusk No test against additive quality
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