Mark Williams-Cook

Thanks for the 17 years, Twitter 🫡 I’m here now: bsky.app/profile/markwi…

@BulkOfficial Emailed you a week ago about possible product contamination and heard nothing back.

@ukgimp @scott_stouffer I just think work should be paid for. I’m not coming after anyone. Happy new year peoples 🎆

@scott_stouffer @thetafferboy Wooo hang on, I don't think anything bad :-). For me there is a subtle difference. Someone getting active and hassling your friend for the opportunity to learn for free is one thing. Him asking for voluntary work seems different, when he can clearly pay. Happy Christmas.

Great opportunity!

@scott_stouffer @ukgimp If they were really that good, they could afford to pay someone something for their time 😉

@ukgimp @thetafferboy A chance for a high schooler to work with one of the best SEO technicians and learn how to make millions of dollars on your own. Yeah what a waste of time. 🤷‍♂️

@craigd0412 I know you've had some wild business swings, and I saw some family health issues. Even just that would be enough for a lot of people! Wish you a happy and healthy 2025 and on 🍷

@craigd0412 Sorry to hear that, buddy. Have you been to doctors? From things I've seen you post, and being a business owner myself - would it be outlandish to suggest maybe you're pushing yourself too hard? Basics; stress, sleep, etc?

Just had bloodwork done. My test is 510.268ng/dL, what is the quickest / low-hanging fruit to increase this? Started Ashwaganda, Cistanche and Pine Pollen today. Current supplement stack is Glycine, D3 + K2, Creatine, COQ10, L-Thenanine and Vitamin C.

@seomcgarry @udemy can*

@seomcgarry @udemy Can’t only broadcast to everyone, but not going to bother 10,000 people over it.

People are shitty: I offered a 100% off coupon code to my course to the 560 people who filled out a form saying they had been made redundant. Result: dozens emailed me saying they couldn't access, because someone gave away the code so 1,000 people claimed it without paying.

@webmonkeyash Merry Christmas!

So we won this chargeback 💪

@rossstevens_uk Yup, LinkedIn, a link to them on Bsky and I send them out every Monday from coreupdates.com too

@thetafferboy Thanks for the heads up. Will future updates be on LinkedIn for us to follow?

The FINAL SEO updates you ✨NEED✨ to know of 2024 [23 Dec] (and the last one I am ever posting on Twitter). Full post/links here: linkedin.com/posts/markseo_…

@oyvindaa @aleyda x.com/thetafferboy/s…

@thetafferboy @aleyda Yes, but how do those metrics add up if, say, you'll go from Norwich to Hanover on the 24th? A top ranked travel site shows me an indirect flight at 06:15am for £323. My site, which doesn't rank, suggests a 3 hr bus to STN, a £15 flight to Bremen and a 1 hr train to Hanover.

A must watch video presentation from @thetafferboy about Conceptual Models of SEO and Google Exploits, sharing what he and his team discovered through a Google endpoint: * By manipulating network requests, the team was able to translate the data into plain text, resulting in a large dataset of over 2,000 properties used by Google to classify queries and sites, as well as data from over 90 million queries * Google uses a consensus score to determine the reliability of information on the web, which is generated by counting the number of passages in content that agree, contradict, or are neutral to the general consensus. * The consensus score likely impacts ranking on specific queries, and Google uses classifiers such as debunking queries to determine the intent behind a user's search. * For debunking queries, Google prioritizes results that align with the consensus, while for more subjective topics, such as politics, Google intentionally includes a mix of consensus, neutral, and non-consensus results. * For queries that are classified as "Your Money or Your Life" (YMYL), Google weights its algorithm differently to prioritize accurate and trustworthy results. * Queries can be classified into one of eight query classes, known as Refined Query Semantic Classes (RQ), which include short fact or bull (Bing) queries that have yes or no type answers. * A click probability exists for every organic result, which Google uses to build a prediction model, and this probability can be influenced by modifying page titles * Google does not use click-through rate directly in ranking, but rather uses a prediction model that can be optimized against. * Google assigns a site quality score to every website on a subdomain level, with scores ranging from 0 to 1, and this score is used to determine eligibility for features like feature snippets and People Also Ask boxes. * Sites with a site quality score below 0.4 are not eligible for these features, regardless of optimization efforts, and this score serves as a prerequisite for ranking in certain search results. * Site quality score is calculated based on factors such as how often people search for a website along with other search terms, how often they select the website even when it's not the top result, and how often the website's name or brand name appears in anchor text around the web. * When there is no user data available, Google uses a predictive model called Painton to estimate site quality, which involves building a phrase model by turning page content into numerical data. * Real-world data and studies have shown that classic SEO metrics are becoming less reliable, and site quality is becoming a more important factor in determining ranking. * Much more! Watch it here: youtube.com/watch?v=_AQ9UD…

@Stefano_24_ Hi Stefano. If that is the case, you were likely removed by the script that automatically removed any coupons for people that had put "self-employed" or "freelance" under "company that made you redundant", as the offer was for those people, not freelance or self-employed.

@thetafferboy I registered and on the 16th I received an email from Coreupdates, but without receiving any coupon code for the course

If you've been affected by redundancy this year, I want to help. You can have my SEO course for free. Simply fill out this Google Form and I will email everyone on there a 100% off voucher code on Tues 17th December. It's 16 hours of high-quality, on-demand video.

@oyvindaa @aleyda I mean not just site quality as a compound metric.

@thetafferboy @aleyda Probably yes. The other two metrics mentioned for site quality score are: * how often people search for a website along with other search terms * how often they select the website even when it's not the top result Also here having a strongly marketed brand helps.

@oyvindaa @aleyda Which I guess is why Google doesn’t rank websites on a single metric

@aleyda @thetafferboy Since "site quality score" is based on the amount of online brand mentions a top quality site with a low marketing budget will probably be considered of lower quality than a basic site with a large marketing budget.