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The elephant in the room (in 2026)
Since ChatGPT exploded onto the scene in late 2022, every marketer has heard the same question:
“Isn’t AI going to steal your job?”
A few years in and the answer is obvious.
No.
And the proof is everywhere.
Tens of thousands of people are using the same prompts:
- “Write email copy for a fitness coach”
- “Write a sales page I can pitch”
- “Write a VSL in the finance niche”
The result?
Copy that technically works but has no originality, no rhythm, no voice.
What we’re watching in real time is the homogenisation of marketing language.
Different brands, different niches and one increasingly generic voice...
And that’s the fastest way to make a brand forgettable.
AI isn’t the problem.
Using it without judgement is.
Yes, AI increases output.
Yes, it speeds up research and immersion.
But there’s a difference between using a tool
and letting the tool decide what you sound like.
If you can’t leverage AI while protecting a brand’s identity, it won't be long until you're swallowed up in the sea of AI-isms.
#Copywriting #BrandVoice #ContentStrategy
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