@MartinSLewis No electronic communication! My father is 84 and can use a computer and the internet; he regularly sends and receives emails, but a bad experience means he does not trust anything he receives. A personally addressed, official envelope, is probably the only way he will take note.
Part of the problem with winter fuel payments is the chronic underclaiming of Pension Credit, a key benefit that now triggers entitlement. It's thought 880,000 due it won't get it, and they're the poorest pensioners.
I doubt the awareness raising campaign can have much impact on that (I and others have been shouting about it until we're blue in the face, for years)
It needs proactive one on one contacting of likely candidates, eg those not getting full state pensions.
Yet even that is hard because there are so many scams targeting elderly how do you ensure people trust that it is legit?
I'd be interested in your ideas on how to reach the hard to reach pensioners who may be eligible.
We're getting ready for an Inspiring day! General session is less than an hour away. Really excited that I got to catch @rwang0, can't wait for his session #InforInspire#Infor
Formula 1, Basketball, Rugby and now Football! A great new sponsorship between @Infor and @BVB. Excited to be part of this new partnership twitter.com/inforgermany/s…