Mat Barbur

Kaitlin and I are excited to announce that Lincoln finally made his way into the world late last night! 7lb, 9oz 20” long Born at 11:43pm

@PPCKirk Love this post. I was shopping with my three year old and he shouted, "DADDY WAIT!" when I was grabbing a block of cheese. When I looked at what he saw, it was a pack of Paw Patrol branded cheese sticks. Very much left the store with one happy toddler and $4 less in my wallet 😂

I think if more brands understood the power of licensing for kids products, they'd pursue it harder. My kids literally don't care about the quality of your product, they just want a Paw Patrol sticker on that thing.

@HireFireTeam FireFox is rebranding as FireSquirrel and you’ve got the relaunch under contract!

Been working on something for the past 12 months... ....only 3 months to launch. Any guesses? (wrong answers only)

Marketing friends! Let's say that I needed a kickass copywriting course for a few members on my team (and probably myself). What are your recommendations?

@clickup Email

People still use email, right?👩‍💻 Here are +100 templates to perfect your email marketing flow: Want us to DM it to you for free?😏 - Like this tweet - Follow @ClickUp - Reply "Email"

@HireFireTeam Definitely going to +1 the OluKai Ohana. I mean, I've got some giant feet that refuse to be covered by any material the minute the temperature gets within, "it's okay to play Jimmy Buffett again" range in Indiana. These bad boys are durable and comfy as hell.

Who's got some recco's for some dope flip-flops? It's about that time...

@SarahLevinger This is awesome! Great find! I'm literally going to start testing this today.

👂LISTEN: humans have a tendency to spend MORE when they see higher priced items FIRST! This is also why you might be getting low AOV’s. If your products are listed from lowest price to highest, try reversing the order (and thank me later).

@quad_9s After constant over-consideration and spending probably too much time watching YouTube videos of the commander in action. (Shoutout to @tabletopjocks - totally built a great Neyith deck after watching @Blackneto_ pilot his).

We would seriously be less mean to each other on Thursday and Friday so that our parents would take us to Walmart on Friday night to play Super Mario 64.

Another tragic share, friends 😢 My godsister just experienced the unbelievable, unexpected loss of her husband. Anything you can share will help Laura and her children through this incredibly difficult time. Even a retweet helps and is free🖤🖤🖤🖤🖤🖤🖤gofund.me/8a549e62

@AkvileDeFazio I am! Looking for one person to join the crew in a paid media position. Mostly hospitality clients, but a few curveballs. Definitely remote but will be required to travel to HQ once a quarter for 1-2 days. Agency is: wecreate.one

Anyone I know currently hiring for junior level marketing/advertising roles? I have some great candidates on hand that are graduating next month & seeking opportunities to start their careers. Phoenix area or remote preferred. Let me know and I'll pass along to them to apply.

@wachelreeks Seriously chaotic and so much fun!

After lots of hemming and hawing, Orvar is finally getting the axe today. I’ve got a lot of cool mono blue cards to re-home. Hit me with your favorite mono-blue Commanders!

@ghirapurigears I built an Atraxa poison/control deck and so far it’s 3/3 in taking down full pods. I play it slow and midrangey and have found I have to eliminate the pod together at once or I become public enemy 1 and have to hold back a 3 on 1 assault 🤣

ONE has been out for a bit now- have you folks run into toxic or an uptick in poison decks in your commander games lately? what's your experience been like?

@wachelreeks This bad boy fits riiiiiight into my Neyith deck so well! Basically adds some supplemental card draw right off the bat.

This card should be seeing more play. Obviously it's strong in Vampire decks, but I think Delina, Jaxis, Feldon, Rionya, Hofri, Ilharg, Duke Ulder, and UBR Marchesa should all take a look.

@ghirapurigears Slid this into my Neyith deck so fast I almost gave myself a papercut. One mana card draw when she's on the field? Pfft. Done.

This card is great

@herrmanndigital Definitely praying for so, so, so much peace for you.

Wife is headed to Ukraine. I’m heading back to LA with a 7th month old on a 6 hr flight today. My mother in law is coming back to help me manage this kiddo. Wish us all luck, more my wife than me.

@herrmanndigital Gen pop - about $4 Super targeted - about $23 (different companies but the same area for those two)

What is your current FB ads CPMs?

@herrmanndigital I think I learned about custom thumbstop ratio from one of your tweets, and since then it's become a MUST add for me. Otherwise, AOV!

Do you make custom metrics in FB ads manager? If so, what are they? Think thumb stop, hold rate etc. What else you doing?

@AmaliaEFowler 100%! I heard someone say it as, “Your brand isn’t what you tell people, it’s what they tell one another.”

I'm teaching "branding in the digital age" and what I'm learning as I teach it is word of mouth is *everything* online. So branding in the digital age is really inspiring loyalty so existing customers talk (post) about you. Also known as community.

@SarahLevinger Yes! There is power in not automatically flattening everyone into data points.

✅ Research is a cost-reduction tool... ❌ ...not an insight tool. If your CPA is rising, it's time to get deeper insight on the real-life humans you serve.

@AkvileDeFazio We have a few! Like others said, they fade quick and anything bigger than like a 4x6 is a massive pain in the butt to reconnect to the bottom pad. If you fail, you'll know it because it will wrinkle AGGRESSIVELY when you try to vacuum it. Otherwise, they hold up to toddlers well!

Do I know anyone that owns a Ruggable rug? Been eyeing one for sometime and find it so appealing how easy to clean they are, but are they as easy to stuff in to your washing machine and clean as they say? Any issues? Would you recommend them?