Amazon Developer

Alexa+ is now built into @Bose speakers and soundbars, including the new Bose Lifestyle Ultra Speaker and Soundbar announced today. Since launch, Alexa+ conversations have doubled in volume and expanded across topics. Bringing it to devices customers already love is the natural next step. Read more about the Bose integration⬇️aboutamazon.com/news/devices/a…

How did TELUS Digital scale from 50B to 2 TRILLION AI tokens in a year? In our latest AI Innovator Series, Bret Kinsella, GM and SVP of Fuel iX™ at @TELUS Digital, shares how they drove AI adoption across 70,000+ employees — with 35x usage growth in just 6 months. 💡 Key insight: "Adoption is actually more important than the technology. The technology was the limiting factor, but now it's actually the adoption and training." Watch the full interview➡️ amzn.to/429IMpv

AI has evolved and so should your prompts. @leerob, VP of Developer Education at @cursor_ai , and Chief Dev Evangelist @chris_trag discuss context engineering and how if you're still talking to LLMs the same way you did 6 months ago, you may be falling behind the times. Watch the full video ➡️ youtube.com/watch?v=YmjrAJ…

🎮 Volley went from building voice games on Alexa to creating real-time AI experiences on Fire TV and Smart TVs. Their latest game, Wits End, lets you have open-ended conversations with AI characters. No scripts, just natural dialogue like you're playing with friends. See how they're reimagining gaming for the big screen➡️ youtu.be/eh3qBRM03-0

Zattoo went from months-long dev cycles to roughly a week for some TV app features—by using React Native for Vega to target 3 different operating systems. ~95% UX consistency across devices, no OS-specific rewrites. Here's how they did it➡️ amzn.to/4bLGDG8 @zattoo

How do you scale your app to 5 million downloads? @NandosUK Software Engineer Arron Gill and Senior Dev Advocate @anisha_malde discuss: 🚀 His journey from Windows Mobile ➡️ Java ➡️ Kotlin ➡️ React Native ⚛️ How Universal React breaks the cycle of platform-specific skill reinvention 🍽️ React Native powering the Android and iOS customer app and their kitchen display screens Watch the full video ➡️ youtube.com/watch?v=ZK9uPo…

Open-source, cross-device, super-fast streaming video. CEO and Founder @BWidlarz of @WidlarzGroup joins Chief Dev Evangelist @chris_trag to talk about how he made react-native-video available for everyone. Watch the full video ➡️ youtube.com/watch?v=evi-Fm…

One codebase for every platform! @Klarna Principal Engineer @mike_duminy and our Dev Advocate @mosesroth chat about building a scalable #ReactNative setup, testing with @storybookjs, and using #AI tools to speed up development. Watch the full video ➡️ youtube.com/watch?v=QzXpVp…

You'll always need a human in the loop, even when AI is revolutionizing your framework. @VirginAtlantic VP of Digital Engineering Neil Letchford and Principal Alexa Evangelist @EmersonSklar discuss AI Concierge, Virgin's new multi-agent framework for customer support and flight planning, and why people will never stop being crucial to development. Watch the full video ➡️ youtube.com/watch?v=tMB3qC… @AmazonAlexa @alexadevs

Use AI the smart way and avoid the slop! @HingeHealth engineer @GroundControl and @chris_trag share practical insights on: 🤖 @claudeai, @cursor_ai, and other #AI tools 🤹 #Tmux workflows and automated tickets with AI ⚛️ @expo and #ReactNative for web developers Watch the full video ➡️ youtube.com/watch?v=zslz0Z…

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TV isn't just a bigger screen, it's a different POV. @EmersonSklar, @anisha_malde, and @giolaq chat with @callstackio's Expert #ReactNative Developer @lukasz_app about: 📈 The future of TV app development ⚛️ Building an app that can be ported to every platform ⏱️ Optimizing your apps for TV performance Watch the full video ➡️ youtube.com/watch?v=K5iirM…

Head of Amazon Dev Rel @chris_trag and Senior Frontend Developer @Danny_H_W at @callstackio discuss how #ReactNative @storybookjs has become essential for teams building cross-platform component libraries, with over 300,000 weekly downloads. 🛠️ Develop and test components in isolation without app navigation overhead 📖 Use #Storybook Controls to manipulate props in real time and test variants 💻 Create comprehensive component libraries that work across all device form factors Watch the full video ➡️ youtube.com/watch?v=AEBngn…

We're at #CES2026! Check out our Experience Area and discover how AI is transforming everyday life across Alexa+, Fire TV, Ring, and Kindle. Stop by to say hello or watch the walk-thru to see what's next. ⬇️

As we wrap up the year, one thing stands out: some of the best learning comes from hearing directly from you. We’ve consolidated some of our favorite conversations into Dev Chats & Showcases. From React Native performance optimization to AI-assisted development workflows, together, we dive into the technical challenges and solutions that matter. Check out the playlist➡️ amzn.to/4aywZGF

Designing for TV goes beyond resizing mobile layouts. The 10‑foot experience introduces new rules, e.g., typography must hold up at a distance, contrast needs to remain strong across different displays, focus states guide every interaction. These fundamentals form the backbone of a reliable TV interface 👇

🎉Closing out 2025 with gratitude for our global developer community! From launching Vega OS, to building new tools, and joining the React Foundation — it was a year filled with innovation and connection. Check out the highlights ➡️ amzn.to/45do8GN