Amazon Developer

New to building for Fire TV on Vega OS? This guide gets you from zero to a running app! ➡️ amzn.to/45jwLzf React Native devs, you'll feel right at home, if you're new to React Native, the guide is built so you can follow along from scratch.

Blue Collar Coder, Jack Herrington, breaks down specs and hooks in Kiro, watch the full vieo 👇 amzn.to/4gxR2rJ

If you're not telling your AI tools how to build, they're deciding for you.

Your AI coding agent is great at mobile and web. Fire TV? Not so much. Amazon Devices Builder Tools (ADBT) for AI gives your agent the context it's missing. One command. Full Fire TV support. Watch the full video ➡️ amzn.to/4f6wxjB

How do you maintain creative quality when AI is generating at scale? @heyfresha answer: treat AI as the fastest member of the team, not the final decision-maker. Full conversation with Dani Alexander Lopez and Emerson Sklar ⬇️ 📹 amzn.to/3Rjkkjz

Head of Marketing Dan Kelly and Head of Product Jon Samp from Expo chat with Chief Dev Evangelist Chris Trag about how Kotlin, Swift, JS, web, and native developers can all collaborate on a project. Watch the full video ➡️ youtube.com/watch?v=NcmwZ4…

React Native isn’t just cross-device, it’s cross-language.

Thanks Mike Bifulco, Co-Founder & CTO of Craftwork for sitting down with our Head of Evangelism, Chris Traganos, to discuss how AI keeps improving the tools we use. Watch the full video 👇 youtube.com/watch?v=FIDLBX…

The best tools are the ones you don’t even notice.

Context matters. "I can't get my pilot to turn on." 🤔 An airline pilot? A car? The pilot light on your furnace? Angi's CCO Angie Hicks explains how her team made their AI smarter with 30 years of home improvement expertise. Now it understands what customers mean, not just what they say. Watch the full conversation ➡️ youtube.com/watch?v=mLCCWM…

"We are the Q division of MI5." Elizabeth Eastaugh at @JustEatUK on how her team is enabling non-engineers to vibe code solutions and actually ship them to production. The goal: 10x everyone, not just engineers. Watch the full interview ➡️ youtu.be/Ljmu2ucyFkM

Crash debugging in hours instead of days. Amazon Devices Builder Tools for AI is here. Plug Fire TV expertise into your favorite MCP-compatible coding agent. Learn more➡️ amzn.to/3RxPinN

Alexa+ is now built into @Bose speakers and soundbars, including the new Bose Lifestyle Ultra Speaker and Soundbar announced today. Since launch, Alexa+ conversations have doubled in volume and expanded across topics. Bringing it to devices customers already love is the natural next step. Read more about the Bose integration⬇️aboutamazon.com/news/devices/a…

How did TELUS Digital scale from 50B to 2 TRILLION AI tokens in a year? In our latest AI Innovator Series, Bret Kinsella, GM and SVP of Fuel iX™ at @TELUS Digital, shares how they drove AI adoption across 70,000+ employees — with 35x usage growth in just 6 months. 💡 Key insight: "Adoption is actually more important than the technology. The technology was the limiting factor, but now it's actually the adoption and training." Watch the full interview➡️ amzn.to/429IMpv

AI has evolved and so should your prompts. @leerob, VP of Developer Education at @cursor_ai , and Chief Dev Evangelist @chris_trag discuss context engineering and how if you're still talking to LLMs the same way you did 6 months ago, you may be falling behind the times. Watch the full video ➡️ youtube.com/watch?v=YmjrAJ…

🎮 Volley went from building voice games on Alexa to creating real-time AI experiences on Fire TV and Smart TVs. Their latest game, Wits End, lets you have open-ended conversations with AI characters. No scripts, just natural dialogue like you're playing with friends. See how they're reimagining gaming for the big screen➡️ youtu.be/eh3qBRM03-0

Zattoo went from months-long dev cycles to roughly a week for some TV app features—by using React Native for Vega to target 3 different operating systems. ~95% UX consistency across devices, no OS-specific rewrites. Here's how they did it➡️ amzn.to/4bLGDG8 @zattoo