Andy

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Andy

Andy

@andy_ecom

ecom | high calculated risks

Katılım Nisan 2022
506 Takip Edilen213 Takipçiler
Armon Shokravi
Armon Shokravi@Armon_Sho·
I was at the Evolve mastermind in Morocco 2 months ago. 150 ecom founders. 50%+ already using @Aftersell. And one thing kept happening... People kept pulling me aside asking for the exact same feature. “Can you build _____?” Not once or twice. 20+ times. We finally found a way to build it. First of its kind on @Shopify. Beta release is coming very soon. Can you guess what it is? 👀
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Olly Hudson
Olly Hudson@oliverwhudson·
We ran a multi-cell conversion lift test with Meta. Partnership ads alongside BAU creative vs BAU only. 800 incremental conversions vs 520 CPA: $25.63 vs $39.34 ROAS: over 10x stronger One change. Identity layer added. Here's why it works. When you run an ad from a creator's identity, Meta doesn't treat it as a variant of your existing creative. It reads it as a signal from a different entity. That unlocks a new audience pool the brand account can't reach on its own. Same hook × different creator = new creative Same format × different identity = new creative Same product × different persona = new creative Most brands running creator content never get here. They're paying for UGC, watching CTR tick up, and missing the actual mechanism. Identity is the multiplier at the top of the creative diversity pyramid. And it's the first lever to pull when first-time impression ratio drops below 10%. We've put together our full Partnership Ads Playbook covering how to find and brief the right creators, how to structure the workflow inside Ads Manager, how to use FTIR as a leading indicator, and when to pull partnership ads as your first response to audience saturation. Retweet this post and comment PLAYBOOK and I'll send it over.
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Andy
Andy@andy_ecom·
Hey @themarkwagner tried to reach you in DM, disputifier client here, it's urgent
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Andy
Andy@andy_ecom·
Disagree as well, most customers are perfectly fine with having to return or consider alternative solutions. Just respond quickly, offer fair solutions, and have clear policies. 100% 1-click refunds for any order will lead to abuse, just needs 1 facebook group or reddit post lol.
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黄志浩
黄志浩@zhihao2k·
The worst thing you can do in direct response. Is not giving refunds. Or make it hard to get refunds. I set it up so that customers can get a one-click-refund from their purchase. On their own. Without having to contact customer support. I have a 365-day money back guarantee running on all my offers. They don't even have to return bottles or the physical product. Zero friction. Why? It's the only way you can get in real trouble. It's what happens to all the bizop gurus. They don't give refunds. Or make you go through crazy loops to get refunds. Great way to increase chargebacks and lose processing. "But doesn't that blow up refunds?" Funny enough. If you give customers the choice to get a refund at any time during 365 days. It drops refund rate. Give them the choice and they won't make the choice. Because making decisions for the average person is too difficult. But take away that choice. And the rioting starts. Give customers the choice to instantly refund/cancel/get their money back. Make it hassle free. Watch refunds drop.
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Andy
Andy@andy_ecom·
If the new LP is not proven to convert yet we don’t test new creatives to it generally, to isolate variables (so we know if its the new creative or new LP if it loses/wins), exception is if creatives are tailor made for that LP. Besides that, if any new LP is proven to work we (re)launch all kinds of stuff to it. Old winners, current winners, recent losers. As long as it fits the LP angle, need a competent media buyer to judge the “if it fits” part.
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Jad Kantari
Jad Kantari@JadKantari·
Testing new landing pages in the ad account instead of CROing has been going well for this brand. The way we're doing it right now is by building a landing page that is as congruent as possible with the creatives angle. I'm still trying to figure out what is the most efficient and best way to do this though as it could get very messy in the ad account. In other words let's say we want to test one new LP a week, which creatives do we launch it with? New creatives that we are just launching that week? Old creatives that didn't get spend? Old that crushed? For the guys taking the same approach I'd love to hear your thoughts on it and what your current process looks like. Happy to answer questions as well
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Pyrate
Pyrate@CEOLandshark·
The voice in your head is NOT you. Especially if you're not a happy person, or where you want to be in life, etc - you can be 99% sure that one of the KEY levers that keep you there is the voice in your head. However, no one talks about what it is, let alone how to change it. Everyone's ready to sell you ghaé affirmation tapes and weird rituals but they simply will NOT work. They never do, because it goes DEEP, truly deep. First step is to realize that the voice in the head is NOT you. All of those thoughts that bubble up in your mind that you believe without questioning, thinking "oh then THIS is how I think!" - NO, absolutely not. First step is to put a distance between YOU and the VOICE. You have to see it for what it is. Give it a full month, if you have to. But you MUST be able to observe it, how you react to it, how it talks to you (sometimes with words, sometimes with sensations/feelings..) and know it well. Use IFS, NLP, ChatGPT, whatever you have. Meditate. Trigger it. Play with it. Respond to it differently. Art of Accomplishment has a great episode on this - called "Who is the Voice in Your Head?" - start there. But DO it. Work on it. It's the #1 lever you can pull, especially if this resonates on some level. Only THEN you have a chance to make a change. If you don't wake up from this level 1 of SLEEP, you don't have much luck. Wait for a few years and you'll find yourself signing up for Ayahuasca and shit. Simply because you haven't done the work of this step. You must. Start there.
Pyrate@CEOLandshark

The part of you that practically TORTURES you with thoughts like "Oooh I'm 23 and still haven't made it :((" is the SAME EXACT part that keeps you blocked, trapped and stuck in the first place. You're in the same place without much change because you've believed that same voice the previous time. Same exact voice led you to this moment where nothing is changing but the suffering and stuckness is a constant. You have to see the no-way-to-win game its setting up for you and DROP it COMPLETELY. There's no way out otherwise.

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Andy
Andy@andy_ecom·
@CEOLandshark What are some things that generate the feeling of aliveness for Landshark these days?
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Pyrate
Pyrate@CEOLandshark·
Almost every personal problem (even if you project it to society & reality, whatever) is an aliveness problem. I thought very early on I had a meaning problem - now looking back, it was an aliveness problem. There's also this sense of, you can't really "choose" what feels alive to you. You can only be aware of it & align with it.
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Pyrate
Pyrate@CEOLandshark·
This is so good. On the first glance the main focus seems to be "getting women" but that's not the case at all, it's just one (early) aspect of deep, true aliveness - which is to the key to a 10/10 life. Optimize for this & this only.
<🌲❤️‍🔥>PrUd3nc3_9r1mr0s3_xXx@BIMBOSATTVA_

Men have absolutely no idea what the majority of good women find attractive. The world is not a fucking MMO, you cannot min/max. Height? Income? Women are fucking psychic bro, they don't care about the color of your tailfeathers. Coked up degenerates in religious psychosis get laid or have more loving relationships than you because that freak is living from his own center. You aren't. It does not matter that it is destructive or insane. It is his destruction, his own insanity. He is free and untamed, you do tricks learned from 4chan, Reddit, Tumblr, Discord, and whatever other nonsensical hive of rejects like a crippled circus elephant. Just be yourself. Just, be, yourself. In Buddhism there is a concept of the 'original face', it is who you were before you were born, before anything was imprinted on you, before you inherited all of the karma of circumstances. Most men walk around a compartmentalized mess wondering why they feel like they are going crazy, wondering why creating more masks don't seem to resolve their misery. The drug addict, the criminal, the schizo, the artist, they've at least glimpsed at their original face, even if through a cracked mirror. That 'glimpse', that's 'it'. That's swag. Women are not attracted to confidence. They are attracted to those who exist, who inhabit reality, their own reality, not just a mirage that is shambled through whilst following another person's script. The norse concept is called 'hamingja', the power that radiates from people when they are aligned with their fate, their doom, their wyrd. It was said to be impossible to fake, it was the electricity of one who had found their true wyrd and was living it unashamedly. Warriors would switch sides midbattle to follow someone with stronger hamingja, women do the same thing. What makes Achilles attractive is that he chose his own life, his own dharma, over a long an mediocre one. This is what women are attracted to. It is not that his life was glorious and that he was great, that is merely a consequence of him following his dharma. The Greeks called this 'thumos', the part of the soul that desires recognition and autonomy. Contemporary society destroys this in men, and it is a great shame, replacing it with domesticated "good behavior". Imagine two guys, both NEETs "I don't work because I don't want to" "I don't work and I hate myself for it" The first one has 'it', the latter does not. a man being submissive bc it turns him on = alpha a man being submissive cus he has emotional issues and feels bad = cringe and beta a man who is not working cus he doesnt want to work = alpha a man who is not working and feels like a failure cus of it = beta idiot an ugly man who doesnt give a fuck and owns it = alpha an ugly man who cares about it and is clearly insecure = into the mines like a man who slaves away bc he wants to get enough money to cash out = alpha a man who slaves away bc thats just how he was raised and slaving away gives him a sense of worth = beta idiot Men struggle with realizing that women are attracted to internal motivations not external realities you can have 100 men and on paper they're all the same but 50 are internalized and 50 are externalized and women will overwhelmingly go for the ones who are internalized even if you made it like so the internalized men are less wealthy and less attractive. You can be the most submissive effeminate man in the world and still have big dick alpha mode energy if its because YOU want it. You can be broke, ugly, awkward, whatever, that which is authentically yours will work without effort. Sure some people wont like you, in fact many people might not, but this increases the quality, you get someone who will love you authentically, and will not grow disappointed with you. The second you're doing ANYTHING because of some external pressure, because someone told you this is what women want. You're already fucked dawg. You're gone. You're a spirit. And women can see spirits. Most men these days have "the sickness unto death", they are so fucking alienated that they have become hungry ghosts, walking dead. That's most men these days, and we all know it to be true. Women evolved for millions of years to detect genetic fitness, you think they cannot smell spiritual rot? That uncanny feeling they get around you is their soul recognizing that you don't have one. The "nice guy" is not nice, it is a simulacrum of niceness because he believes courtesy to be currency. When the social vending machine doesn't dispense pussy for masturbation, he rages, and post about how women are evil online. An actual nice person is nice because that is who they are. Women are keen about this difference, they can tell, they've likely been dealing with creepy freaks their entire lives. You -want- it to be about your height, your jaw, your money, your dick size because deep inside you know that those absolve you of responsibility, it lets you tell the story of "its not my fault". Oh, but it is your fault. Yet this hurts, you cannot admit that you've been spiritually neutered by society and you're walking around like an NPC following dialogue trees and working on algebraic logic. That would mean you need to actually do something hard, that means that you need to dig your soul out from the shallow grave that you shot it into. Most men are doing all of these assortment of things for reasons that are not their own, working jobs they hate for approval they do not even want, being nice to avoid conflict, lifting weights because internet man told them to, every single move calculated for external validation. You are the last man! Comfortable, safe, optimized for intra-male social approval, and completely spiritually castrated. "We have invented happiness" you say, yet women yearn for Zarathustra, for the one who creates his own world. This is why every girl has a story about falling for some insane artist or musician who lived in a van. He may have been bonkers, sure, but he was ALIVE! Wanna know why artists musicians druggies and criminals can find love and you cannot? It is not because women are stupid or that they love suffering and danger. It is because those men, despite all of their flaws, are living from their own center, and that is the single most attractive thing to many women that a man can do. They see the -potential- in them, where those who are successful on paper yet have no -potential- lack. One would be able to survive apocalypse, the women thinks, the other would not. Those men's destructive lifestyles are authentic, your safe lifestyle is performative. Tristian and Isolde did not fall in love because Tristian was a good provider or that he was tall and handsome, though he very well may have been, they drank a love potion, but what was the potion really to us? The dissolution of social identity. They were no longer knight and queen, just raw meeting raw. That is what women want, not the social role you are playing, but what happens when all those roles dissolve. Tristian chose love and death over a safe life. That choice echoes in the blood of every woman. A jobless philosopher who genuinely does not give a fuck about money is infinitely more attractive than an insecure beta banker who hates his life but likes his stupid BMW. The philosopher owns his reality, the banker is owned by it. Diogenes lived in a clay pot and told Alexander the Great to go fuck himself, and yet Alexander himself said "If I were not I, I would want to be Diogenes". Women understand the difference between authentic power over performed power. Women are not attracted to what you have, they're attracted to why you have it. They can smell the difference between: money earned from passion vs money earned from fear muscles built from joy vs muscles built from insecurity kindness from love vs kindness from manipulation intelligence deployed freely vs intelligence performed for approval Every woman has PhD in reading the gap between who you are and who you are pretending to be. The only person you are fooling is yourself. This is evolutionary, for millions of years picking the wrong mate meant death, not only for her, but her offspring as well. Women have been equipped with exquisite detection for the difference between real strength and performed strength, real resources and borrowed ones, real protection and fake bravado. Their ancestors who could not tell the difference aren't anyone's ancestors because they never reproduced. The ones left are survivors who can smell authenticity like sharks smell blood. "She's trying to change me" No you fucking moron, she sees your potential and she loves you. When you're just hunting, women love your chaos. When they love you, they want you alive and healthy, you've already passed the mate fitness ritual, you're in, for now. Men who cannot handle this are simply telling on themselves, they only process relationships as zero sum power struggles because they've never experienced real love and care. Read the fucking Iliad. When Achilles loses Patroclus he crashes the fuck out. Sobbing screaming refusing to eat. The greatest warrior who ever lived we are told this. Yet this reveals something inherently true, real strength includes the capacity for authentic and radical vulnerability. You can only be wrecked by loss if you were grounded in the first place. Modern men are so defended against pain that they've become defended against love. Women want to know you could be a thing. Could. Not that you are one, not even that you are trying to be one. Just that the potential exists, latent, in your being. That if the world needed it, if -she- needed it, you could rise. Why do women still love Genghis Khan 800 years later? Read his biography. Orphaned, enslaved, betrayed, left for dead. He had every right to be the world's ultimate doomer, your life is not even a fraction as terrible as his was. He said fuck karma and rewrote history. He did not start trying to conquer the world though, his conquest began with his conquest of surviving on his own terms, his conquest was merely what happens when someone with infinite will meets infinite opposition. Women smell that potential in you, and its absence. You must have what in Buddhism is called the 'beginner's mind', a mind with no preconceptions. Every women is unconsciously asking "If civilization collapsed could this man create his own place or would he just die?" This hypothetical reveals who is running on their own power versus those who have simply plugged themselves into the social matrix. It is not possible to fake potential, you cannot perform it. It either exists because you've maintained your inner light, or it doesn't because you try so hard to be what others want you to be. Stop asking "what do women want". Ask yourself, "what do I want". And I mean really, really want. Not what you think you should want, not what you are programmed to want, not what would impress your parents, strangers on the internet, or your friends. What do YOU want? Most of you have truly no fucking clue. You're attracted to women who look like instragram or tiktok girls because that is what you are supposed to want, you're pursuing careers that make you want to kill yourself because that is just how life is. You are performing a veneer of confidence because that is how people online said it works. Sartre called this nonsense "bad faith" pretending that you have no choice either which way to avoid the even more terrifying responsibility of freedom. Every "I have to" or "I must" is a lie you tell to yourself. You could choose to be homeless tomorrow, pursue your passion, but you do not, our of fear, which is fine, but stop pretending like it is not a choice, it is a choice, one that you are actively making every single day. Women sense bad faith like animals may sense earthquakes, both relate to fundamental structural instability. Be real or die. Not real like "bro I'm just being honest" when you're being a dick. Real like aligned, grounded, centered, integrated. Real like your outside matches your inside and your actions reveals your desires. In the past they used to say that when a man's wordhoard was misaligned from his deedhoard that they would lose their wyrd, and with that, their luck. Most men's words and deeds are completely disconnected to the point where the majority of men may have a stronger case of DID than most people online saying they have it. You say you want adventure but choose security, you say you value freedom but build cages to live in. This disconnect is what makes you invisible to others, you're not whole and thus cannot be seen. Your careful externally maintained sanity is likely the most insane thing about you. Let me be clear, we've been talking about 'what women want' but this is not about women, this is about being a fucking human being, about being alive. This is about YOU. The women part is just what naturally happens when you decide to stop being a ghost and step into being a human.

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Andy
Andy@andy_ecom·
@PaulNiklas8 Server side tracking with custom conversions, have a guy who set it up flawlessly for us. Can PM me if you want his contact
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Andy
Andy@andy_ecom·
@PaulNiklas8 Take 100-200mg L-Theanine in the morning before a work block, will help offset some stim withdrawal symptoms and helps with relaxed type of focus.
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Andy retweetledi
Jay
Jay@Creatextravel·
Want to know how you can take a store from $50k a month to 50k a day with 40% profit margin? Let me explain The biggest lever in Ecom is creative and understanding how to produce winning concepts at scale. We run the same 5 concepts for all our Ecom brands like a playbook over and over. This is a guaranteed strategy to print money at extremely high profit margins for any Ecom store. If you are interested in learning our exact formula to create winning ad concepts Comment & retweet If this gets 100 retweets I’ll make a loom video explain exactly how our team does it
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Pyrate
Pyrate@CEOLandshark·
Recommend me ADVANCED business material - mainly focusing on ops, hiring, delegation & alike. (Courses/vids/shorter stuff and real life/case studies get bonus points)
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Andy
Andy@andy_ecom·
Your problems ain’t problems is so real. Besides problems becoming insignificant when you compare it to problems from people 10-100x ahead of you. It’s the exact same thing in a day or week with multiple problems. A very similar obstacle can feel like a 4/10 difficulty problem one week and a 9/10 difficulty problem the next, just based on how many other obstacles you have that week.
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Pyrate
Pyrate@CEOLandshark·
Regular biz guy who's ballin': Well yeah, so we've been waiting for this gov't permit for the past 8 months, just got it, now taking a big risky loan of $6M so we can expand our operations with my 129-person team. Took me like a full quarter to secure the loan, had to put all of my network from school and family for banking connections.. Wifi money bro: What? Another FB ban (that I could've perfectly avoided by thinking just a SINGLE STEP ahead)?! WhaT?!! My modern slave VA isn't responding to me rn?! What?!! Someone cloned this moatless online biz (that I cloned from someone else)?! Fuck man.. Normies wouldn't get it.. YOUR PROBLEMS AIN'T PROBLEMS NEEGUH GET BACC TO WERK
Pyrate@CEOLandshark

Reading the new Elon biography.. The guy has manifested 2+ impossible-to-do, quantum leap companies into existence through pure belief, autism and relentless, non-stop smart work & literally has 12-FIGURE net worth.. And in the online biz world, all that's expected to get into 0.001% net worth level is to PUSH A FEW BUTTONS. That's literally fucking it. Parkinson's Law says "the work at hand will expand to fill time available" - if you give a task 30mins, it gets done in 30 & if you have all day to spend on it, it'll take MUCH longer. Now I believe Parkinson's Law has another dimension: If the work at hand is EASY to do, people tend to SLACK off more. If the game is HARDER, people put more into it - focus, energy, resources, work.. Let's coin it.. "Parkinson's Law of Effort: The easier the task, the more likely we are to underperform. The harder the challenge, the more we rise to meet it. Just as time expands to fill the space, so does our effort when the stakes are higher." Online money is EASY game. It really is. Don't get confused about it & gain some perspective by talking to regular ballers like construction, wholesale, etc ppl. This game is EASY AS FUCK, compared to all other "real life" businesses. But somewhere along the way, looking at others around you, or having "learned" how "this game should be played" (total farce).. people tend to slow down and become normies of the game. UNACCEPTABLE. Imagine if you applied Elon-like (even 1/10th of his) fervor, drive, focus and determination into your stupid lil website. Where you'd be at in a month? In a year? In a decade?

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Helen Guo
Helen Guo@HelenGuo_·
I get DMs from entrepreneurs every day asking what I look for when acquiring a business... So I’ve decided to make an exhaustive checklist of 50+ criteria we at D&H Group look at. If you’re thinking about selling your business someday, this checklist will help you exponentially increase the exit value of your business. RT & Comment “EXIT” and I’ll DM you the link. (Must be following for me to DM you)
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Fraser Cottrell | Ad Creative For Meta & TikTok
I created a 9-lesson masterclass on creating converting creatives for your DTC brand These strategies have helped dozens of DTC brands scale by millions of dollars I put them all onto one resource page Like, RT & Comment “CPA” & I'll send it FOR FREE (Must be following)
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Andy
Andy@andy_ecom·
👁👁👁
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