Rokt Aftersell

Just wrapped Day 4 of 5 at my annual eCommerce Summit in HK. 8 key learnings from ~70 eCommerce founders doing $3B p.a+ in revenue combined. #6 caught me off guard. 1/ $META is on fire. Every brand is increasing spend and seeing stronger ROAS. 2/ $APP 3 founders in the room averaging ~$100k/day. The difference is tight alignment between creative, end cards and landing pages. My team is at 1/10 on this. 3/ Dropshipping is not dead. ~1.2M parcels ship to the US daily from Greater China providers. 4/ Quince Logistics will dominate (disclosure: I’m an advisor and have equity). FedEx-level service at dropshipping rates. 5/ Checkout Champ + VSLs are extremely underrated. 6/ Post-purchase funnels can drive >30% of revenue when executed well with VSLs. 7/ Humans are still critical. All brands are growing headcount, focused on top 1% operators who implement AI workflows. 8/ Peak 21 Summit is the best D2C event in APAC. If you do >$25M/year, you should be here next year.

When I was a kid, I found @Shopify and it CHANGED my life... 16 yrs old: Affiliate for several Shopify stores 17 yrs old: Started my first store on Shopify 18 yrs old: Crossed 1m rev/year on Shopify 19 yrs old: Built first Shopify App, Aftersell 20 yrs old: Passed 1000 active merchants 21 yrs old: Hired our first team member 22 yrs old: Passed 1m ARR on Aftersell 23 yrs old: Aftersell acquired by Rokt 24 yrs old: Crossed over 10m ARR 25 yrs old: Road to 100m ARR Forever grateful for the platform, ecosystem, and builders who made this possible 🙏 Thank you @tobi and @harleyf

Primal Queen captures four months of revenue in a 31-day window. Here's how: @abdushodmonov says, "The best upsell is always selling more of what someone already bought." But when you're a subscription brand, that's tricky. They've already bought a month. What else is there? "We upgrade them from monthly to quarterly." Right after purchase, Primal Queen uses @aftersell to offer a 1click swap. So within 31 days, they've hit both the one-month and the three-month charge. "A simple post-purchase upgrade quietly multiplies revenue per customer."

Primal Queen captures four months of revenue in a 31-day window. Here's how: @abdushodmonov says, "The best upsell is always selling more of what someone already bought." But when you're a subscription brand, that's tricky. They've already bought a month. What else is there? "We upgrade them from monthly to quarterly." Right after purchase, Primal Queen uses @aftersell to offer a 1click swap. So within 31 days, they've hit both the one-month and the three-month charge. "A simple post-purchase upgrade quietly multiplies revenue per customer."

The @aftersell MCP just told me my upsell conversion rate is 100%. I think I'm the next @Seanfrank Would love to hear about MCP cases (or get better test data than mine lol). Comment below and happy to share early access!