Angelo Dodaro

@herrmanndigital Let’s invent a bunch of features that literally undo every possible setting actually defined by the advertiser.

I have decided I want to die

@binghott Branded search is liking paying the mob for protection.

Waaaaay too many advertisers still treating branded search like it's actually valuable and not just artificially inflating their metrics.

@BiaNeuroscience @BiaNeuroscience I certainly hope this offer is extending to those of us who have pre ordered over a year ago!

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@Peter_Quadrel NCMER has been known as aMER for a while. Definitely the better metric to follow for ads along with nCAC (new customer acquisition cost - measured by taking all ad spend and dividing by new customer orders only). nCAC vs spend is also a key chart to watch.

MER is lying to you about marketing performance. Total Revenue / Total Spend blends everything together. You’re averaging $200 new customer acquisition with $20 retargeting. Then calling it “efficiency.” That’s useless. Here’s what to track instead: NCMER (New Customer MER) New Customer Revenue / New Customer Ad Spend On Meta: Use exclusion audiences + breakdown feature to isolate new customer spend. On Google: Target new customers only, define existing. Not perfect. But 10x more accurate than blended MER. RCMER (Returning Customer MER) Returning Customer Revenue / Returning Customer Ad Spend Now you can see if retargeting actually works. Or if it’s just cannibalizing organic repeat purchases. CMER (Contribution Margin Efficiency Ratio) (Revenue - All Variable Costs) / Total Marketing Spend Variable costs = COGS + fulfillment + credit card fees + shipping. The king metric. Shows real dollars after costs. Reactivating customers should be 2-10x more efficient than acquisition. MER completely hides this. Stop reporting blended metrics in 2026. Start reporting NCMER, RCMER, and CMER separately. Give your team actual visibility into what’s working.

@_Adrian @TheCinesthetic Absolute banger. 10/10.

@TheCinesthetic Ex Machina (2014)

What movie is 10/10, yet hardly anyone has heard of it?

@TheCinesthetic Gattaca

@herrmanndigital TikTok Ads Manager flat out does not work on Firefox. It took me too long to realize this before I started using Chrome. It’s still slow as heck and makes me want to pull my hair out.

I tried duplicating 15 ads on TikTok into another ad set. I guess TikTok didn't like that.

@therahulissar I use Rapid Ads but it’s not super reliable. When it works it’s an amazing time saver.

What are some alternatives to ads manage? Basically a tool to bulk upload ads.

@TaylorHoliday YOY new customer sales growth + aMER/nCAC.

What is the appropriate KPI for a head of growth?

@codyplof If you really want to see what it can do, use Claude Flow. It automates the creation of a fleet of agents that report into a hive mind to complete your tasks. It puts Claude Code on steroids.

Might mess around and get a babysitter this weekend just so I can play with Claude Code for 8 hours

@herrmanndigital Me getting ready for those fat $0.43 refunds

We are so back

I’ve been using it since it came out. I also really like using Claude Flow, which turns Claude Code into an agentic hive mind on steroids: claude-flow.ruv.io Claude Flow is actually great for way more than just code but it really unlocks new possibilities not baked into CC. I helped run production for a private demo for NVIDIA execs months ago and they were very excited about it.

Who in DTC/Consumer is doing a lot with Claude Code right now? Looking to chat with folks about how they're using it.

@rokhladnik The best is when you run an ad set with only Stories placements so you can force the viewer to watch 3 cards in a row.

One creative and ad type that is performing 🔥🔥🔥 across the board is: STORY CAROUSEL You can thank me later

@dashboardlim Free

agencies charge up to $5,000 for Meta Ads account audits the manual process takes about 4 hours per account checking 50+ settings across: → pixel and tracking setup → campaign structure → targeting configuration → creative performance → account health signals then documenting findings and recommendations i automated this entire audit process in n8n same comprehensive coverage runs in 5 minutes instead of 4 hours generates client-ready output automatically the arbitrage opportunity: BUILD ONCE: few hours to set up the n8n workflow template DEPLOY INFINITE: run audits for unlimited clients 5 minutes per execution the workflow audits: → TRACKING FOUNDATION: Meta Pixel status, Conversions API config, event accuracy, attribution windows, iOS compliance → CAMPAIGN ARCHITECTURE: objective alignment, budget allocation, CBO setup, Advantage+ usage, naming conventions → AD SET CONFIGURATION: targeting quality, audience overlap, placement optimization, bid strategy, learning phase management → CREATIVE PERFORMANCE: fatigue indicators, format diversity, ad copy effectiveness, mobile vs desktop analysis → ACCOUNT HEALTH: policy violations, spending limits, payment issues, budget pacing alerts includes decision tree logic: evaluates contextually based on findings if tracking is broken, it identifies that before flagging dependent issues this automation a hot sauce for marketing agencies and media buyers to have comment "FREE" and i’ll send you the complete Meta Ads audit automation workflow i just built (following required for dm)

@herrmanndigital @DiscussingFilm Ohhh you know I’m all over this one

@DiscussingFilm Spielberg. Summer movie.

First trailer for Steven Spielberg’s next film ‘DISCLOSURE DAY’ In theaters on June 12, 2026.

@rokhladnik Yes, multiple campaigns overspent significantly and also noticed an increase in pacing issues.

Meta is way more stable in December vs September, October and November. Most of our brands had great performance in the first half of the month. One thing I’m seeing again in some ad accounts: Sunday budget overspend. Some campaigns are spending ~40% over the daily budget. Anyone else noticing this?

@herrmanndigital Just recently re-watched Spinal Tap. The man essentially invented the mockumentary. Heartbreaking.

One of the goats. What a tragedy. My gosh

@BiaNeuroscience Ordered on Kickstarter over a year ago and still haven’t gotten mine 🤷‍♂️

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@binghott Totally dependent on AOV, TAM, and product-market-fit. AOV is probably the biggest one. Clients with 0.5% CVR are totally sustainable with an AOV of $500 but under $100 usually needs to be >3%.

If you know your website's conversion rate and hear another website has a higher conversion rate, does that matter? Does comparing your site's CVR to another's matter at all?

@herrmanndigital It’s weird that it’s such an iconic franchise when I’ve literally never heard anyone say any of the films are their favourite.

I’ve seen the original Avatar once when it came out in theaters. I didn’t see the second, and really have no plans to see the third. Am I alone in this? It looks gorgeous but the story seems so meh to me.