Anish🤝

Two rounds with ops0 last year. Their team has been building on it since. Live website here ops0.com

LakeFusion's new site, built by the team at Rango. lakefusion.ai Credits: On Design: @amitpathaniaaa , on Webflow Development: Shreyash Chhatbar & DIVYESH VASANI

LakeFusion's new site, built by the team at Rango. lakefusion.ai Credits: On Design: @amitpathaniaaa , on Webflow Development: Shreyash Chhatbar & DIVYESH VASANI

Grateful to the LakeFusion team for trusting Rango and for the kind words.

Yesterday, by EOD, we got a lead who liked our initial DM. So, as a trial, we thought of sending a new message, believing that it would work, as we were already figuring out how to crack the market. And it worked! So, I feel it is good to take chances as a salesperson.

Jony Ive told Brian Chesky: “You don’t manage people. You manage people through the work.” Startup chaos pushed design to the side. It became output, not a decision filter. Then Chesky brought it back. Rewired Airbnb around design. Today: ~$84B company.

“Design is not just what it looks like. Design is how it works.” When design shapes how things work, onboarding gets faster, pricing gets clearer, and conversion gets better. When it doesn’t, those decisions still get made. Just badly or by default.

Most bad design feedback starts before the design starts. The brief is either: too vague on the problem or too controlling of the solution Better one: Prod.: What it does Cst.: Who are they Problm: what’s broken Aim: What success looks like Handoff: You’re the expert, solve it

The math on design is wild. Build your brand early: $8K–$15K. Fix it 2 years later when everything’s messy: $25K–$50K, easy. Same brand outcome. Very different price. And that’s before the time lost in transition. Good design helps you pitch better, convert better, & compound

Every founder says: “We’ll fix the brand after we raise.” Then they raise. Growth takes over. The messy brand stays. Two years later, they’re looking at a $30K+ reset. That’s not a design fee. That’s the cost of ignoring the brand in year one.

Yesterday, "My" team won.

Is sales really black and white — either cold or warm approach? I guess not. Over the last few weeks, we started using a method where we begin with a warm message and then send our cold message to them. As a matter of fact, it worked!

Life can be simple, but I make it complicated. I take on too many things at once because my ego wants to feel important and unstoppable. The fix is boring but powerful: pick one thing, go all in, master it, then move to the next. And choose the uncomfortable right decision.

Rango’s website changed because the old one no longer reflected who we are. It was built when we were a small, founder-led studio. Today, we work with growing teams in the US on their core products. So we rebuilt it. Check it out: rango.design

We realized a lot of daily work doesn’t need a human. Once we mapped our workflow, the repetitive parts were obvious. So we automated them: outreach, lead gen, follow-ups. Still personalized.If you want to scale, automate repetition. Use your brain where it actually matters.

AI made building SaaS easy, but... Most products now look identical. Execution is cheap. Judgment isn’t. Users don’t compare features first. They compare how fast the product made sense. Good design absorbs complexity. Bad design exposes it. Differentiator = Clarity.

Heard a story about a family saved in a car crash because one member had Apple. The phone alerted relatives instantly. Helped them arrive on time. The interesting part isn’t the tech. Good design isn’t always visible. Sometimes it only shows up when everything else fails.

If something is working, should you change it to get better results? My sales DMs were performing well. I switched the method. Results dropped. Went back to the old one. It worked again. The lesson: don’t change a working system until you understand why it works.

Saw a reel where a client said, “Is this why I’m paying 2 lacs? Everything’s on AI?” The problem isn’t AI. It’s expectations. AI isn’t a shortcut. It amplifies human thinking. If you’re just copying prompts, backlash is fair. Educate clients. Be transparent.

When you stop chasing outcomes too aggressively, things start moving. In business, desperation often slows progress. Balance wins.