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Anthony Miyazaki
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Anthony Miyazaki
@AnthonyMiyazaki
I build brands for people and organizations. #AskMiyazaki Creator of YouTube's original #MarketingMinute. Come visit: https://t.co/38hLYn5QE3
Connect on LinkedIn & YouTube Katılım Mart 2011
49 Takip Edilen109.8K Takipçiler

@girdley Well-deserved Michael. Your long-form content is perfect for YouTube. All the hard work and research paying off!
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@robertoblake Roberto, I tried it on my phone (Galaxy s24) and a laptop. I like the laptop better because I can scan metrics more easily (that's my preference for most analysis sites). I like the dashboard and the video analytics, but my favorite part is the channel audit. Great work on this.
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I built CreatorScoreCards.com as the tool that best understands YouTube data.
Would love for more of you to try it and tell me what you think!
You can start with a free account and look at your channel data or study your competitors.
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@robertoblake True. 95%+ will be using it to some degree or another whether they admit it or not.
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@robertoblake They didn't just make a deal with AI, they helped create it. "Ben Affleck founded the AI filmmaking startup InterPositive in 2022, which was acquired by Netflix in March 2026 for a reported sum of up to $600 million" (Gemini).
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Content Creators keep being LIED TO and made to take positions that actively work against them.
Content Creators were activated and told they had to stand in solidarity with SAG during the strikes and not make content on striked studio properties.
Were told this was a fight against AI.
Content Creators who already were struggling through the pandemic, most opportunities over this…
Never got any benefits…
And months later SAG brokered a deal with an AI Voice company… 🤦🏾♂️
As I originally predicted would be the case…
Creators keep being duped into being against AI features, yet every tool in their ecosystem including the platforms use it…
And when you don’t use those features, your competitors who do, get algorithm boost that new features ALWAYS provide…
You lose opportunity and money and gain nothing other than false moral superiority …
And the audience clearly doesn’t care as much as you do, because they made your “unethical” competitors viral and handed over money for merch to them anyway.
Content Creators who were openly ANTI AI… huge creators even, were so petty and foaming at the mouth to say something Anti Corpo… that they were duped into defending AI Slop channels that got demonetized or deleted… 🤦🏾♂️
At some point I would like content creators to start acting like the adults in the room, instead of being pawns and dupes for other people’s agendas…
And forfeiting career opportunities, to fight losing battles between tribal warlords…
I’m sure the audience would also like to stop being dragged into this performative nonsense…
And get back to being properly entertained…
But maybe I am just out of touch…
Or maybe this is the quiet part out loud that people are too scared to say.
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@tailopez In fact, one could even use AI to identify viable opportunities and create tentative game plans.
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Incredible that it was only 66 years from the first controlled, powered flight to landing on the Moon!
Wonder of Science@wonderofscience
These two photographs are separated by only 66 years.
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AND... in each case, you still have to make it work (i.e., land the brand deals, acquire the clients, market your products effectively, etc.). There are plenty of people making content, but only a small portion of them making the money. (Which, by the way, is fine because some people really do create content for the joy of doing it.)
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If you make 150x long form videos a year and average 30,000 views per upload with a $10 RPM you'll make $45K in a year and it will cost you about 750-1500 hours of work/life for the year.
Assuming a high RPM and most people don't use Ad Block and the algorithm is being cooperative...
People will tell you that you have the easiest job in the world, but you basically are an underpaid office worker who gets public attention at that point.
60 of those videos being brand deals at $5000 each is $300,000 for the year, but people will yell at you for 40% of your inventory being brand deals but its 600 hours of your life for $300,000. But people will call you a shill for the brands.
You do however have to land the brand deals.
If you do 100x coaching calls a year for $800 its about $80,000 for the year but 150 hours of your life, but people will yell at you for charging so much.
You do have to land clients though.
If you sell 1000x courses for $600 each you'll make $600,000 for the year and likely give up about 200 hours of your life. But people will be mad at you on the internet and call you a fraud.
You do however have to also make a good product, do marketing, and not have a ton of refunds.
If you have a membership for $60/mo and you have 200 Members but you have to show up 2x per week, you will make $144,000 a year, but you will be giving up 150 -300 hours or so of your life as well.
And people will tell you that you charge too much and be mad at you.
You do however, have to market and promote and retain people in order to make that kind of money.
That is just a small taste of the economics of content creation, and there is no version of it where you make substantial money without some group of people being mad at you for how you went about it.
Whatever you decide to do, someone will be upset about how you make your money, unless you just work a 9-5 like them and complain about it.
So you may as well do whatever you want (legally).
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@robertoblake It would be great if this could be broken down by the genre and/or audience segments. (Not to add more work to the generous work you're doing Roberto!)
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Analyzed almost 50,000 YouTube Titles (long form)…
10,000+ over 1M views…
Almost ever single title over 1M views uses simplified language with a 3-5 grade reading level…
Under 50 characters, less than 2 syllables on average per word…
And under 8 words…
All of this means titles that can be scanned, read quickly and understood immediately at a glance in under 2 seconds.
That’s it.
Yes these are U.S. channels and videos primarily, if not exclusively (for now).
I plan to do a case study video on this and also get the total data pool over 100,000 videos over 1M views for another case study later this year.
Yes I’m pulling from every major YouTube Category.
I’m using the YouTube API directly for the data, no page scraping.
I’ll have 100,000 videos indexed within a week.

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@robertoblake Perhaps in 5 years the vibe will be one person's AI having a conversation with another person's AI while the people themselves are oblivious to what's going on. 🤔
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Most of my contemporaries don’t make themselves accessible on this site like they did 5-10 years ago for the longest time…
Because too many people here got very comfortable with being rude or throwing around casual disrespect over minor disagreements…
Or making EVERYTHING political.
It made being accessible and having a REAL conversation with people mostly a liability.
If you wonder why it feels like there is. I way to ask for help or direct questions or guidance or get free mentorship that speaks to your specific situation…
And why it’s just all content and live streams where you can get that from most online educators now a they don’t engage with the community here, or Reddit, or Discord servers…
Or why Bigger Creators barely engage with the comment section and it’s just smaller channels who do so now…
And why live streamer pop off just for engaging with Chat…
Understand… some people have made engaging with the general public on social media… not worth it for anyone who actually has something to lose…
So aside from throw away post or agreeable positions… that’s gone…
And it’s a damn shame 😔
Most community interaction at any meaningful level will likely be going to private communities and in-person events over the next 5 years.
Streaming will be the social part of social media when it comes to actually engaging with the bigger names.
That or people will only or primarily reply to their mutuals.
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YouTube is rolling out 4k thumbs. If you need to upscale anything we made a free thumbnail upscaler for you. I've found 0 sharpness looks good but if you add a 10-20% sharpness to it the slight softness goes away. - tuberschool.com/upscale/
Neal Mohan@nealmohan
Exciting news: as of this week, all @youtubecreators can now upload 50MB thumbnails (up from 2MB). Now, your super high-resolution thumbnails will look epic on TV 📺
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Want a specific color grade but unsure how to get it? Use AI like Gemini Pro to coach you through the settings in Premiere Pro or DaVinci. It Saves time and helps you create better content! #VideoEditing #AI
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@robertoblake I'm so glad to have watched your progression in this field and your open willingness to share your experiences and knowledge. Great job Roberto!
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What other Creator Events would you like to see me speak at this year?
So far I know I will be at Social Media Marketing World, VidCon, likely Craft and Commerce and Vidsummit.
Where else should I speak at?
Also I’m working on getting out the Clips from my talk at YouTube’s Offices from 2 weeks ago, those should be going out this week on all platforms.
People who own the Creator Keynote Collection will have access to it this week. Including the panel session.

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@GrahamStephan Just another way for people to lose money. 😁 Index funds and regular periodic investing for the win. 🤑
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YouTube didn’t force Shorts down everyone’s throats.
X is an echo chamber.
Short form is universally addictive for NORMAL people who watch content CASUALLY and don’t call themselves part of the “YouTube community”.
Everywhere in the real world people are scrolling.
The other thing?
30% of all daily viewers are watching LIVE STREAMS on YouTube.
What most of you can’t accept is that the pandemic changed people’s relationship with content.
Shorts and Streaming became the culture of NORMIES who are casual viewers…
And they outnumber those of us who have a different (terminally online) relationship with the internet.
It really is that simple.
Regular people don’t engage with YouTube they way YouTubers or their orbiters or SuperFans do…
The majority of the 3B users on YouTube… watch almost 100 shorts a day, not because they are forced…
But because the option exists.
30% watch daily live streams… because that feels real and not fake and they want connection more in a post pandemic world…
The pre 2020 version of YouTube isn’t coming back.
And neither is its culture.
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@robertoblake Hopefully, you'll find something therapeutic in it as well Roberto. Hang in there.
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Spent about $300 on 28x 27 Gallon Plastic Bins for the garage…
Likely going to need another 28 before it all said and done.
It’s hard to go through culling anything left back from my grandmother passing…
But after 10 years of avoidance it just has to be done…
And it hurts more knowing one day we will be doing this for my mom… 😔
Most people can’t admit that cleansing and culling has a mental and emotional cost.
Yes, there is peace that comes with it, but it also reopens wounds…
There is more to it than mere cleaning and letting things go.
You have to be ready to confront unwanted memories, not just unwanted things…
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Agreed. The slop is everywhere and in most everything. Once something becomes easy to produce and distribute, some people will provide low quality to make a quick buck. If someone finds that their audience is now preferring cheap slop over what they've been producing, it's time to either (1) educate your audience, (2) revise what you're producing, (3) move to a new audience, or (4) perhaps reluctantly join the slop train.
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Hot take on AI SLOP…
It’s an exaggerated problem. We literally get slop every time we get a new technology…
Everyone 40+ has literally seen DECADES of slop at this point with every iteration of a technology…
Disruption always creates extremes.
AI will create some of the most outsized value we have ever seen
And there will be a tidal wave of Slop.
For anyone who is over 30, you know the drill and don’t care about the slop.
For those of us over 40…
We remember that most online forums were trash…
The early days of the App Store were flooded with poorly designed Apps and 95% of it was (and still is worthless)
Most online websites and blogs were poorly designed garbage flooded with popups as spots and were largely unusable…
The early days of digital photography were no better, since there was no cost to unlimited shots, and the industry was flooded with subpar photographers charging for services.
The early days of stock media websites and premade templates had the same issue (and pushback) in the design community, and there was a taboo against using templates and a stigma too it for a long time…
Same for stock photography, believe it or not.
Then there was YouTube of 2005-2012…
You kids under 30 romanticize old YouTube…
But the site was full of almost nothing but slop and cringe for most of that era…
The channels you remember growing up with in middle school and high school were the exception, not the rule.
It was mostly slop, and unwatchable.
Even when it was made by humans.
There is a reason there are 115M YouTube channels globally and less than 1M of them have 100K subscribers…
That’s is a reason that even in America alone there are only 90K channels with 100K subscribers, and that roughly half of those are Shorts Channels…
Btw, 80s kids reading this remember the direct to VHS Slop days…
Old school comic book fans remember YEARS of slop runs for certain titles… in fact there is a SLOP problem in comics and gaming right now as we speak…
Anything that makes creative work more accessible to more people LITERALLY always results in an initial and sometimes lasting wave of SLOP…
In general very few people are capable of creating anything meaningful in an artistic sense…
The only difference is, before the internet, you never had to see it because of gatekeeping…
If you go back to mainstream experiences, you can be delivered from MOST slop… but not bad taste.
And you also have to consider that when they were alive the artist we now celebrate died in poverty, because at the time, their work was “slop” too.
This “problem” is part of the human experience.
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Being in the top 10% in terms of wealth in the United States does not necessarily change your life as drastically as some might think. This is an excerpt from an August 21, 2024 Kiplinger article by @NealeGodfrey ("Are You Rich? U.S. Net Worth Percentiles Can Provide Answers"). Plug those figures into the Fidelity Retirement Calculator and consider if you have enough to retire.

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If you can make people money, you will always have a job.
So if you're struggling right now, build your skills. Get so good they can't ignore you. Get so good that you're able to generate 3x your salary in revenue. Get so good that your boss develops fear of loss.
That's how you win. That's how you gain and keep your job. Get good. Make money.
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@LewisHowes Well said. And let's add that this applies to any age, especially those who are a little bit older like myself.
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