Michael Girdley

NEW LONG FORM VIDEO: The rise and fall of Apple Vision Pro Back in 2023, Apple CEO Tim Cook took the stage in Cupertino and announced what he called a new era of computing: spatial computing. Leading that vision was a $3,500 headset called the Apple Vision Pro. At first, the hype was massive. Preorders sold out in just 18 minutes, and early reviewers called it one of the most impressive pieces of consumer hardware ever made. It looked like Apple had done it again. But within a year, everything changed. Apple slashed the marketing budget by 95%, began dismantling the team behind the product, and reassigned the project’s leader to focus on something Apple had fallen behind on: artificial intelligence. In total, Apple spent around $20 billion developing a product that, it turns out, very few people actually wanted. So how did something that started with so much momentum fall apart so quickly? This is the rise and fall of the Apple Vision Pro.

@shawngorham @jamesonhaslam Tell Baker we said hi.

@jamesonhaslam imagine working the mobile home business

Baker bought us In N Out today Keith takes Baker to $45 cheeseburgers - we had lunch for 3 under $30 - I think I need to make friends with Keith rather than Baker

Practical AI for Business Owners → luma.com/yf890msy x.com/i/broadcasts/1…

We're live today at 1PM ET. Practical AI for Your Business - lecture and Q&A. If you’re making decisions about AI and feel like you're flying blind, this is your hour. Register (and get the recording): luma.com/yf890msy

@BPD1776 It was!

@girdley wait wait wait....what do you mean "the rise"?

NEW LONG FORM VIDEO: The rise and fall of Apple Vision Pro Back in 2023, Apple CEO Tim Cook took the stage in Cupertino and announced what he called a new era of computing: spatial computing. Leading that vision was a $3,500 headset called the Apple Vision Pro. At first, the hype was massive. Preorders sold out in just 18 minutes, and early reviewers called it one of the most impressive pieces of consumer hardware ever made. It looked like Apple had done it again. But within a year, everything changed. Apple slashed the marketing budget by 95%, began dismantling the team behind the product, and reassigned the project’s leader to focus on something Apple had fallen behind on: artificial intelligence. In total, Apple spent around $20 billion developing a product that, it turns out, very few people actually wanted. So how did something that started with so much momentum fall apart so quickly? This is the rise and fall of the Apple Vision Pro.

@BaseballAslan Yeah, watch the video!

@girdley Was there a "Rise" though? Pretty sure everyone not paid to hype the product guffawed at it as soon as it was released, especially when the price tag was announced.

Want a deeper dive? I wrote up the key principles and builder takeaways from this story in a 1-page digest. Download it free (and 80+ more) here. newsletter.girdley.com/1pagers?v3

@skylarromines @elonmusk Make Following People Great Again

@elonmusk No. There used to be valuable community here. Now the algo shoves AI slop & random spammers instead of educational or niche content

Algorithm is better today than 3 months ago?

Americans want magic pills to get healthier when they are sleeping like shit, eating garbage, and not lifting a single weight. That's a hot take from the guy who tweets about Chili's twice a day.

For some people, high school never ended. For others, it was the highlight of their life. I sometimes wonder what that's like.

Really interesting comments here. Hosting a discussion tomorrow with two AI experts - use cases for OpenClaw in small businesses is one of our core topics. Come out and bring questions! luma.com/yf890msy

Temp check: Would you plug an OpenClaw agent into your business TODAY? Why / why not?

@MarceloRet41877 Haven't tried Pico. What's the strength?

I tried PicoClaw and OpenClaw and you have to see the differences, PicoClaw is good, and it's here for the hype, it's an awesome tool with so much better performance. I remove both from my machine anyways, I'm not their ideal user, not for now. I was always afraid it could do something stupid and I work with very sensitive data from my clients. I didn't want to be comprised.

@martoshiai Great use cases.

@girdley yeah, but only for low-risk stuff first. OpenClaw gets real fast once it can touch invoices or support tickets.

@iamlichtman The headache is real. Feels inevitable that it will get simpler soon.

No because I can run Claude/ClaudeCode/Cowork with greater efficiency and not having to manage tokens 24/7 like a side hustle. Depends on what you are doing with it or building though. I'm building business tools. So using Claude Code in Sonnet/Opus is maxing my ability to build fast and iterate all day. OpenClaw has it's value in my workflow but right now it's just working like a glorified admin that sends me funnier emoji's in discord. I know it can do more, but it's going to slow me down massively to get it done in it's current state. Admittedly, I'm using it like a video game, playing with it for an hour every night.

@AdamChudy Definitely about finding the right assignments. Great in some places, infinite headache elsewhere.

@girdley I'm still trying to figure out how to get mine to do anything productive

@JakehellerAI I'll look into it!

@girdley Nah. Not easy to set up and huge learning curve. Claude just released dispatch yesterday which can accomplish 95% of what openclaw can do. Way safer too

@BillSPACman Love it. What jobs do you have it doing?

@girdley its amazing for me. like having 10 employees

@JonMStoddard I'll look into it!

@girdley Its going to be NemoClaw.