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NEW LONG FORM VIDEO: Why Tesla Sales are Falling Short in the U.S.
Back in December 2021, Elon Musk was named Time's Person of the Year. That same year, Tesla sold roughly 65% of all electric vehicles in the United States. It looked unstoppable.
Fast forward five years to 2026, and the picture is very different. Tesla's U.S. sales are down 15% year over year, and researchers estimate the brand has suffered permanent damage. According to economists at Yale, that decline has cost Tesla nearly $60 billion in lost sales, representing more than a million vehicles that otherwise might have been sold.
So how did the company that defined the electric vehicle revolution lose so much momentum in its biggest market?
This is the rise and fall of Tesla sales in the United States.
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