Apple Vision Ultra

Today “Awe dropping" at 10 AM PT. #AppleEvent

Today we honor Dr. Martin Luther King Jr.’s legacy of service, his commitment to justice, and his belief that every one of us has the power to make a difference, because as he reminded us, “everybody can be great, because everybody can serve.”

Stay active in the new year with Apple Watch & Apple Fitness + 2026 🧵#AppleWatch #CloseYourRings 💪

Last-minute Christmas shopping has so many benefits. Your patience will be tested not only in the parking lot but at checkout. It’s great for cardio, gift balancing and building stamina. 😜#CloseYourRings #MerryChristmas 💪

Every year, developers bring their ideas to life in ways that push what’s possible. These winners showed exceptional innovation, user experience, and design—from accessible game design to supercharging creativity.

The wait is over. #F1TheMovie is now streaming exclusively on Apple TV.

Time to celebrate World Meditation Day! On December 21, record five mindful minutes or more with the Mindfulness app or any app that adds mindful minutes to Health to earn this special badge. #WorldMeditationDay #CloseYourRings 💪

Apple Music Replay '25 is now live! Check out the songs that made your 2025 and share your year in music.

Today is the Veterans Day Challenge. Earn this award by doing any workout for 11 minutes or more. Record your time with the Workout app or any app that adds workouts to Health. #VeteransDay #CloseYourRings 💪

Thank you to all those who have bravely served our country. On Veterans Day and every day, we honor our veterans, active service members, and their families.

Veterans day apple watch activity challenge launching November 11. Earn this award on November 11 by doing any workout for 11 minutes or more. Record your time with the Workout app or any app that adds workouts to Health. #VeteransDay #CloseYourRings 💪

Mmmmm… something powerful is coming.

On October 10th, let's take some time to appreciate all the ways we can care for ourselves and each other. Record 10 minutes of mindfulness or meditation with any app that adds mindful minutes to Health to earn a special award. #CloseYourRings #Mindfulness 🧘‍♂️🧘‍♀️

Steve saw the future as a bright and boundless place, lit the path forward, and inspired us to follow. We miss you, my friend.

What if your Apple Vision Pro Personas had their own Social Network? 🤩 Personas are one of the coolest features of Apple Vision Pro — yet at the same time, one of the hardest to test and try out. Excited to announce that @spatiallyme and I are going to change exactly that!

Apple announces iPhone event 🚨“Awe dropping.” September 9, 2025 at 10 AM PT. #AppleEvent

Today August 24! National Parks Apple Watch Activity Challenge | Earn a special National Parks 🌳award by completing a workout that lasts for 20 minutes or more 💪. #NationalParks #CloseYourRings

the maps design team is looking for the next generation of product designer. maps has a tremendous impact on how people navigate the world, come help us make it even better! we are looking for a junior designer. send a dm if you applied or have questions jobs.apple.com/en-us/details/…

AutoMix vs Crossfade in Apple Music on iOS 26. #iOS26 #AppleMusic 🎧

Here’s what we can expect from Siri and Apple Intelligence next year: - LLM Siri - Gemini might power the Next-Gen Siri - Visually redesigned Siri - Onscreen awareness - Personal context - Deeper app integration