

Atoms. atoms.co/vision
Appreciate Capital
227 posts

@AppreciateVC
Venture capital fund investing in the earliest (pre-seed, seed) stages of world-positive, gender smart companies. Global, with an India focus.


Atoms. atoms.co/vision

D2C lunchbox brand Basil has bagged $2 Mn (₹18.2 Cr) in a Pre-Series A funding round led by Prime Venture Partners, with participation from existing investors Appreciate Capital and IIMA Ventures.👇 The fresh capital will be used in expanding into new product categories such as bags and water bottles, while some funds will go into strengthening its supply chain, hiring and brand building initiatives, the startup said in a statement. Founded in 2023 by husband-and-wife duo Mahesh Muraleedharan and Harini Rajagopalan, Basil makes aesthetically pleasing, innovative, high-quality kitchen and houseware products, with a special focus on bento boxes and water bottles. Basil sells its products via its D2C website and online platforms like Amazon, Flipkart, Myntra and FirstCry. The brand claims to serve customers across 20,000+ pincodes in India. 🔗Read the full article here- 4-2.co/3MGwuRq #news #Inc42 #D2C #retail #funding #fundingnews #Indianstartups #startupnews #businessnews

Building for defence had always been the mission, which started @SharangShakti, and now with LAT, there is nothing stopping us. Really grateful to our investors who put their faith in us early in the journey. Excited to build alongside @deepigoyal, @surobhidas & @lataerospace team next. cc- Chetan (AUM ventures) @neerajarora (Venture Highway) Vedang (JK Group's Family Office) @samarsingla @AggyAbhishek @Sairee @iRhythmGupta @soumitra_sharma Arjun Dronah @PublicAbhinav @GulatiSinghJ @neilshroff ...

LAT Aerospace has acquired Sharang Shakti, an early-stage defence robotics startup based in Gurgaon. This is our first move toward building indigenous defence capabilities alongside our long-term mission of developing next-generation civil aviation platforms from India. Civil aviation and defence are often viewed as separate sectors. But the core technology stack is shared across autonomy, perception, sensing, navigation, guidance, and control systems. By bringing Sharang Shakti into LAT, we are building these capabilities in-house, from first principles, with the intent to deploy them across both defence and civil programs over time. Slowly but surely.



@HR_starryeyes Got basil for both kids from India for🇨🇦 and my SIL got one for 🇬🇧. I did not tell her and she discovered it independently. Time to go international??







We've been working on the @GoAthlos Bamboo All-Day Crew in White. It's come out nice, heavier than usual, and the way a White should be. Doing limited quantities, will go live on pre-order soon.
















