Aprais Worldwide

As part of the Aprais `7 behaviours that set the best performing teams apart from the rest`, we start by exploring how to improve Accountability in client-agency relationships. thedrum.com/profile/aprais… 🤓

Three themes from the WFA Global Marketers Week 2022. aprais.com/what-i-learned…

It is going to happen soon! And we are so proud to sponsor it. @wfamarketers @globalmarketerweek22

" In the first half of 2020, 31% of agencies contacted their clients daily. In the second half, this jumped to a massive 51%." Read on... aprais.com/how-does-conta…

We are delighted to announce our new partnership with @MurphyCobb. One of those very proud moments for us. aprais.com/aprais-partner…

What are the five common pitfalls when trying to improve client-agency relationships?thedrum.com/profile/aprais…

What the best-performing client-agency relationships are defined by? @WARCEditors @ApraisWorld warc.com/content/feed/h…

A warm welcome to Julian Ingram as the new Associate Partner at @ApraisWorld. thedrum.com/profile/aprais…

Several possible reasons why marketers and agencies in a particular sector score each other lower. It could mean that the marketers and agencies in this category are harder to please, or that the category itself is simply a more demanding one. Read on... aprais.com/client-agency-…

Where do Healthcare marketers and agencies have opportunities to improve? warc.com/newsandopinion…

"We should turn our attention to marketing & advertising to make sure we are economically driving the world forward during the pandemic crisis. What the brands should have been doing is to keep customers satisfied and people employed", says Mark Ritson at #gmw2021

"Challenges spark creativity. We know this works in business, and it works in sustainability too", says Unilever CMO Conny Braams #GMW2021. Our data at Aprais shows challenge is a key ingredient of successful business relationships.

"Saving our planet is a communications challenge and marketers have a unique role to play", says Unilever CMO Conny Braams at #GMW2021

Day two is kicking off! Sustainability will be one of the top priorities for CMOs in the future, says Stephan Loerke of WFA. #GMW2021

"Brands can help shape and create culture 'by joining forces, creating partnerships and collaborating", says Jane Wakely, CMO at Mars #GMW2021

"We measure ourselves not just on financial performance but on the depth of the strategic partnerships we forge", says Jane Wakely, CMO at Mars. #GMW2021

A culture of DEI requires everybody to come to the table to agree that there's a problem and that we need to do something about it, concludes Mastercard's Raja Rajamannar. #GMW2021 #DiversityEquityInclusion

"Consumers and activists working together led to movements like FairTrade", Jonathan Greenblatt of ADL tells Mastercard's Raja Rajamannar. #gmw2021

"It's not cancel culture, it's conscious management. Through marketing muscle, brands have a powerful voice", says Jonathan Greenblatt of ADL. Amazing, strong, powerful start. Thanks Jonathan. #GMW2021

'The world's leading advertisers, brands and businesses can help push back against hate,' says Jonathan Greenblatt, CEO of the ADL #GMW2021