Ari Sheinkin

60 posts

Ari Sheinkin

Ari Sheinkin

@AriSheinkin

Vice President, Client Insights, IBM

Katılım Aralık 2012
22 Takip Edilen124 Takipçiler
Ari Sheinkin
Ari Sheinkin@AriSheinkin·
Landed in Vegas for #Sherpa17. Ready to share 7 truths and learn a few new ones.
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
Thanks everyone for comments and questions. let's keep spreading the word #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
i see marketing science as the key to big data and analytics. great potential. lot's of work to do #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3: marketing science boosts profit through price optimization or win rate through client touch optimization #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3: Marketing science isn't always glamorous, but results are worth it, kind of like exercise #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
@hmschwenk it is. not traditional skills in marketing organization. HR and marketing need to partner on new capabilities #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3: Majority of even advanced markets don't capture and store data for analysis #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3: vast majority say they don't have skills or tools yet #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3: our study found less than 20% of traditional marketers use scientific approaches #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3: analytics unlocks to possibility of true 1 to 1 marketing. not about accounts anymore, it's about individuals #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3: need to start with the business issues, apply discipline hypothesis method, ask the right questions and test #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3. Science is about taking a hypotheses driven approach to cut through the noise #P4SPChat
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Ari Sheinkin
Ari Sheinkin@AriSheinkin·
A3: analytics is more about questions than answers. big data doesn't change that #P4SPChat
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