Aspectus Group

Taylor Swift’s branding playbook is a masterclass in strategic storytelling. Her use of “eras” and hidden clues shows how narrative structure drives long-term loyalty. Here's how to create moments your audience remembers: bit.ly/4pXifGo #b2bmarketing #branding

Hear our key takeaways from Kantar's “10 charts to make you a more effective marketer” deck. It all starts with brand building to power long-term commercial success: aspectusgroup.com/insights/b2b-b… #marketing #branding #b2bmarketing

Businesses embracing GEO now position themselves for visibility in the AI-driven future of search. Read our full blog here👇: aspectusgroup.com/insights/a-beg… #GEO #SearchFuture #AIContent #GenAI

CISOs in 2025 are more than security gatekeepers, they’re strategic influencers. Our new Audience Insights report reveals what makes CISOs tick – read now and sharpen your strategy. 🔗bit.ly/46lsVqX #CyberSecurity #AIandSecurity #CISO2025 #CyberRisk

AI is being rolled out for media training. But can a machine teach you the best way to speak to a human? 🔗Read more: aspectusgroup.com/insights/getti… #AIinCommunication #MediaTraining #LeadershipDevelopment #AIandHumanInsight

Relying on reputation alone to grow your industrial drilling business? 🚧 In #HDD and geothermal sectors, trust isn’t enough. Our latest blog explains why. Learn more: aspectusgroup.com/insights/surfa… #IndustrialMarketing #Drilling #CivilEngineering #WaterWell

Our head of technology was at @Infosecurity Europe last week, she talks about the highlights of the event and some ideas and inspiration for cybersecurity brands planning their next big event. 🔗 Read more: aspectusgroup.com/insights/infos… #events #infosecurityeurope #Infosec2025

One year ago, #Rishi Sunak’s rain-soaked election speech went viral - for all the wrong reasons. 🌧️ A masterclass in what not to do in public messaging. Our latest blog breaks down key lessons on timing, body language & #narrative. 🔗bit.ly/4kF2twI #MediaTraining #UK

Is AI the new catfish? With the ability to craft compelling commentary on most topics, the AI-generated professional catfish is on the rise. Here's what PR agencies & clients can do to maintain trust with journalists in the age of AI: aspectusgroup.com/news/how-not-t… #AI #PRstrategy

📣 Final call! We’ve extended the deadline for our PR & digital marketing apprenticeship to 6 May. ✅ Two-year paid program ✅ London-based ✅ Industry qualification ✅ For school leavers 18+ Apply now: aspectusgroup.com/careers/the-as… #MarketingApprenticeship #PRJobs #CareerStart

We've distilled our main takeaways from @brightonseo into five proven #SEO tactics from that’ll future-proof your growth, no matter how #AI reshapes search: aspectusgroup.com/insights/brigh…

🏌️‍♂️ $1.50 sandwiches. No phones. No trends. Just tradition. What #TheMasters teaches us about how #brand consistency and control build legacy. #Marketing lessons every marketer should see here: bit.ly/42Aj9y1

Madeleine Lambert makes a compelling pitch to Google to be more transparent about AI generative content with signs websites are being penalised #BrightonSEO #AI

Emma-Elizabeth Byrne pitches the #BrightonSEO audience the "black-hat" tactic of faking EEAT with AI generated profiles of experts. A tactic we can quickly see being penalised by Google

Like many industries, the energy sector loves to give everything a name. The latest buzzword? The blue economy. Ahead of @globalunderwaterhub’s #SubseaExpo, Louise Douglas, explores what the blue economy is and what potential there might be for businesses: bit.ly/3xnRLUK

University not for you? Are you looking for an #apprenticeship in #PR and #Marketing in London? Then the #Aspectus Academy is a two-year, full paid apprenticeship at the UKs number 1 agency according to PR Week!👩‍💻 Apply for 2023 here: bit.ly/3GVjTD5

The Tech tycoon has certainly made an impact since taking over the platform😶 But how will his proposed changes impact B2B Social media marketing and advertising? Check out Sanjana Rao and Corrie McBain's deep dive here ⚡: lnkd.in/eaWxP3rD #B2BSocialmedia #B2BMarketing

We're feeling festive today for #ChristmasJumperDay here at Aspectus! From Aberdeen to London, we've donned our winter woollies and festive get up for @SaveChildrenUK. Find out how to get involved here: savethechildren.org.uk

Should major investment banks look to Greek mythology and the tale of Icarus for a lesson in #sustainability communications? Read our latest blog here: lnkd.in/efNp86SC