PRNEWS

The Survivor 50 finale is tonight 🗳️🔥 "When you get out there on Survivor, everything is a communication moment." buff.ly/ulePgea

"Don't let the robot swallow you. Master it." Dustin Siggins makes the case for why the era of AI slop is actually good news for communicators who can think, write and tell real human stories. New in PRNEWS 👇 buff.ly/pnhaLrn

"The first step is just not even calling it a campaign." Lonely Planet's Social Media Director, Deepa Lakshmin, told us how shifting that mindset—and writing a fake press release on Week 1—led to a creator program featuring 20-30 global creators. 🌍🎥 buff.ly/6IhRTX2

This week's PR Roundup: CDC's hantavirus delay: 4 days after the WHO. LinkedIn is #2 in AI citations. Spirit Airlines newsjack: first pitch failed, new angle landed People magazine. Full analysis → buff.ly/Qj9TvMB

78% of journalists will block you for irrelevant pitches. Are you making this or one of the other two critical media outreach mistakes? Matt Petteruto breaks it down for PRNEWS 👇 buff.ly/khr3kwh

Gen Z grew up on social media. They know every advertising trick in the book. So what actually works? Building with them, not at them. Shein's Lisa Zlotnick on cracking the Gen Z code 👇 buff.ly/sP9A27Q

This week's PR Roundup: Ted Turner. What the CNN founder taught us about bold, consistent storytelling. Gas at $4.48/gallon. Brands that go silent right now will pay for it. LinkedIn overtakes YouTube for B2B video. 81% say it's now their #1 platform. buff.ly/dOYFUpc

In our inaugural episode, Janice Kapner, CEO and Founder of Kapner Perspectives Group, draws on years of experience to build trust and navigate change in today's fast-paced communications environment. Get the full interview on PRNEWS: buff.ly/7Aon29D

This week's PR Roundup: Devil Wears Prada 2's brand blitz Meta explains its data centers. Experts say it's a start — but facts alone aren't reassuring. IPR disinformation report: 76% of Americans expect PR pros to act. Only 28% say they are. buff.ly/0J2Xzbo

Love it or leave it — X is still where public affairs breaks first. In today's policy environment, being caught flat-footed isn't an option. Here's how to use X as your ultimate radar. 🔗 buff.ly/V5pQ4UI

This week's PR Roundup: • Zoom & Deloitte cut benefits. Both declined to comment. Silence is a problem. • Tim Cook steps down. Apple's transition comms: a masterclass. • Edelman's health trust data: more info, but less confidence. buff.ly/Dkqx1KY

We've got a somewhat surprising PR agency stat for you. 🤔 PRNEWS caught up with Michael Lasky, Chair, Public Relations Practice at Davis+Gilbert LLP at PRSA's Counselors Academy Conference. Lasky revealed an interesting trend happening with smaller to mid-sized firms.

The 48-hour crisis window is gone. Two AI incidents in 2026: a source code leak copied 8,000 times before anyone responded, and a rogue bot that went viral overnight. PR pros, you need a plan for the first 2 hours. → buff.ly/VjBEs8X

We are fresh off our trip to California for PRSA's Counselors Academy Conference, which took place last week. PRNEWS asked agency owners: What is the biggest issue right now for agencies? Here's Lisa Tilt, Founder and CEO of Full Tilt Consulting with her take.

This week's #PRRoundup: 🎓 Creator economy gets its first certification program 🎤 Bieb-chella was the real headliner 📉 Philanthropy's trust problem is accelerating — 87% of public affairs leaders say the sector isn't communicating effectively. buff.ly/BOXhZbX

AI synthetic focus groups = faster research, sharper messaging, no recruiting headaches. Here's how PR teams are using them right now 👇 buff.ly/auX3vqd

Banana Ball faced nonprofit scrutiny in 2025. Their move? Transparency over spin. The result? 4.2M fans. 6 teams. Sold-out 2026 season. 🍌 Sometimes restraint IS the strategy. 🎯 buff.ly/q6NiPTj

This week's #PRRoundup: 🍔 McDonald's CEO's McNugget redemption bite goes sideways 📊 YouTube = world's most influential brand per Onclusive's 2026 report 🚀 A Nutella jar floats through zero gravity on NASA's Artemis II Your Friday comms debrief 👇 buff.ly/TWKjDC3

Doris Fleischman was the first hire at Edward Bernays' firm, his equal business partner and co-architect of modern PR. History mostly remembered his name. This Women's History Month, we're changing that. 👇 buff.ly/5rOpNmF #WomensHistoryMonth

This week's #PRRoundup: ✈️ Air Canada's crisis statement created a new crisis 🏀 March Madness proved social is no longer the "second screen" 📉 CCO workload satisfaction dropped 20 points in months High stakes week for comms pros. Full breakdown → buff.ly/WYLg0JN