PRNEWS

Twitter turned 20 this week. It reshaped breaking news, brand voice, crisis response and discourse. This week's Roundup marks the occasion and covers what the wildfire smoke crisis means for crisis comms and why PR teams still have no one owning GEO. buff.ly/jaGbo5b

Most searches now end without a single click to any website. Getting cited by AI isn't luck — it's structure. Vlada Lomova breaks down 7 rules for @PRNEWS. See the first 3 in our carousel, then read the rest 👇 buff.ly/6PifonI

Spam and bot comments drive conversions down 14.7% and click-through rates down 11.3%. And unmonitored toxic comments are now shaping how AI answers questions about your brand. Erik Swain breaks it all down for PRNEWS 👇 buff.ly/DmoknPV

30M viewers on Fox. 12M more on Telemundo. The U.S.-Belgium World Cup match broke records—and raised questions about what to do with a new soccer audience. This week's Roundup also covers Threads at 500M users and what local news decline is doing to CSR. buff.ly/jzwjJG3

Independent PR firms hit $4.8 billion in combined fee income in 2026. Nearly a third posted double-digit growth. Meanwhile holding companies are forecasting a 15% headcount cut this year. 👇 buff.ly/ue5Tc69

61% of World Cup engagement happened through images. 35% through video. If your monitoring tools only read text and hashtags, you missed Merlin the duck — and the next big fandom moment too. buff.ly/SWy6QC0

On the last day of Pride month, we acknowledge the hard work put in to celebrate, but also the joy. "Queer joy is a protective factor for LGBTQ+ young people," Kevin Wong, CCO of The Trevor Project, on why crisis work and joy aren't in tension. buff.ly/KiFpEFs

PR Roundup: 64% of consumers want brands to respond to crises on social — not in a press release. Apple just tried to get ahead of a significant price hike in real time. And Starbucks is paying baristas to be brand creators. buff.ly/wKQkcy8

"The best media relations is done when you don't need something from a reporter." Betches Media's Michelle Ciciyasvili told PRNEWS how that philosophy led to a three-year relationship that eventually landed in @Variety. buff.ly/WJXNGcB @betchesluvthis

Allbirds sold its shoes, rebranded as Smartbird and pivoted to AI infrastructure. But can you build credibility in a crowded market from scratch? This week's PR Roundup also covers what Tylenol's trust ranking teaches us and local journalism's collapse. buff.ly/Rnho3Ou

Cannes Lions is this week — and intentionality is everything. Yahoo's Erin Miller and Laura Pacas share five ways PR pros can actually make the week count, starting with the question most people skip. buff.ly/N1DIttz

Juneteenth is this Friday. Before your organization posts anything, PRNEWS has the dos and don'ts from PR and DEI experts who know how to get it right 👇 buff.ly/hAt0rWE

Share of voice isn't what it used to be. PR pros weigh in on how the benchmark is evolving in the AI era — swipe through, then read the full breakdown from PRNEWS 👇 buff.ly/TsFVJ6H

LEGO isn't a World Cup sponsor — and yet it's outperforming official sponsors by 12x on engagement. 👀 This week's PR Roundup breaks down what Kalshi, the World Cup and Toy Story 5 all have to teach communicators right now. buff.ly/2yycY5o

Only 1% of users click a source cited inside an AI summary. So what does PR measurement even mean now? Matt Caiola, CEO of 5WPR, lays out the five-layer stack comms teams need for PRNEWS. buff.ly/yS0KVu6

"No comment" isn't neutral anymore — 39% of audiences think it means you're hiding something. 👀 This week's PR Roundup covers that + Amazon rewriting the retail calendar, the Vatican's strategic hire, and Dolly Parton building a brand empire off I-65. buff.ly/W8G8OUk

This week's PR Roundup: Fake AI journals impersonating real professors. Twitch outpaces TikTok and Instagram for top U.S. creators. Swatch x AP: 2,500% mention spike, 18B+ impressions, lines around the block. Full analysis → buff.ly/Ifpk3Ik

Your AI chat history could end up in court. Courts are treating chatbot conversations as discoverable evidence — and most comms teams don't have a plan for it yet. PRNEWS breaks down what PR pros need to do now 👇 prnewsonline.com/the-crisis-thr…

"I view it as a reputation engine." Priceline's Head of Comms Christina Bennett told PRNEWS how her team is benchmarking GEO with hard metrics — and what happens when LLMs stop using citations altogether. Clip above. Full interview here 👇 buff.ly/Y1uTMmD

LinkedIn job postings mentioning "storyteller" have doubled in the last year. LinkedIn's own CCO Nicole Leverich breaks down the 5 skills redefining communications in the AI age. See some in our carousel 👇 then read the full piece: buff.ly/TR1oLf3