Nathalie Lethbridge
629 posts

Nathalie Lethbridge
@AtonikDigital
Managing Director - Atonik Digital- content and digital strategy + distribution, market entry, OTT TV and channel launches
London / Global Katılım Eylül 2009
278 Takip Edilen207 Takipçiler

As the migration of ad dollars from linear to streaming continues apace in the US, Roku has exceptionsl share in the US of streaming hh 's and is forging with a number of partnerships and innovative solutions to drive revenue and customer engagement. Int…lnkd.in/egeucREA
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And now for the practical use case: @paul blackburn from Newscorp Australia talking about their very Innovative content commerce strategy lnkd.in/ek2GiCAa
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A very dynamic week at Cannes Lions 22 with Nick Morgan founder of Vudoo and @Blackers from newscorp confirming the innovation in the content commerce space over the next year there are enormous opportunities for content publishers across the ecosystem t…lnkd.in/ekGKTzcc
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Take note publishers and content creators: content commerce is a big opportunity: Tik Tok is paving the way! lnkd.in/eHiK7WAf
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Absolutely amazing and inspiring week with Nick Morgan and @Blackers with new connections, meetings and exceptional conversations. It's all about Content Commetce: Validation that #vudoo and it's in video in stream content commerce solution is poised for…lnkd.in/eHrRPZdi
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An amazing Day 2 at Cannes Lions with inspired thinking from the likes of #kevin Hart and #hartbeat on building mega IP and brands #evan spiegel on how Snap is leveraging AI and Australian content commerce innovation with Paul Blackburn from @Newscorp Au…lnkd.in/eMurHMjK
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Great session on retail media hosted by Beet.TV sponsored by Criteo with updates from many brilluant brands including the partnership between Walmart and @Roku #canneslions2023 #vudoo lnkd.in/efECtzcP
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Cannes lions is back in full force: with Nick Morgan from Vudoo and Paul Blackburn pounding the croisette! lnkd.in/eUzD8wtH
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Great to be at Cannes lions with Nick Morgan and @Blackers focused on content media this week yeah lnkd.in/eEeeugfh
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Come join our annual meet up next Wednesday with @maria_aguete @tvintelligence @JonathanAnalyst moderated by Kasia Jablonska to talk through our take on emerging trends! lnkd.in/erzepffZ
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Thanks Evan Shapīro for drawing attention to the poor integration of social in traditional tv envirnments. What is critical here is that both streamers and networks/ broadcasters in their product proposition, UX and offering are ignoring how influential s…lnkd.in/edvUMsha
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And it's here! Congrats to Natasha Matos-Hemingway and the team at #shahid for transforming the content discovery process with an AI enabled content discovery ChatBox 👏👏. Ask and you shall get the content you want for the mood you are in... The shahid…lnkd.in/eAW6YaHn
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Another snippet from my recent conversation with @ProjectGruvi where we discuss the broken marketing and purchase funnel for cinemas. #marketing # cinema# audience data#retail purchase lnkd.in/eAD9NiWs
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I have often cited content commerce as the next big wave of revenue opportunity for content publishers and streamers. At a time of revenue challenges these results are exciting. Congrats Newscorp and Vudoo! lnkd.in/eUyhvFAx
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And 🙏to the ever dilligent @MariaIngold for summarising the session. If you could t make it here's what was said: lnkd.in/expC6W-g
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Big day tomorrow for all those interested in the future of TV #digitaltvgroup ( DTG) summit 2023 lnkd.in/d32kSa8k
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Interesting perspective as the conversation around In our industry and in storytelling hots up 🙏thank you @laurachaibi lnkd.in/dkcA2z83
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