Austin | 95Projects.com

This. is. awesome. Thanks for this! @acquiredotcom @agazdecki

Who else loves getting these text messages?

@BillDA Check out Constant Hire, they landed us someone awesome in under a month. @c_gro

I am hiring a Senior Manager of DTC / Paid Media! Lead ecommerce and customer acquisition across 4 pet and human supplements brands - Natural Dog, VetriScience, Pet Naturals, Davinci Labs. 100% remote, team already in place below you. Please share! workforcenow.adp.com/mascsr/default…

The past few months with everything going on about AI, has actually been our best few months for getting clients results via SEO. Not sure if we’re just better now, or if the industry has shifted so much focus to AI they’re not putting money into SEO. Idk what it is, but I’m liking it 😛

@cbwritescopy "take my money"

Banger cold email right here

@alexgroberman SEO Stuff AI Cheat Codes

Shopify is getting integrated into ChatGPT. Now that it's official and no longer a secret, let me finally break down how SEO Stuff (seo-stuff.com/gold-plan-pack…) has quietly been getting traffic + sales for online stores over the last few months **specifically* through ChatGPT and Google. Before I get into it, though... If you want 3 cheat codes we’ve tested to get e-commerce brands cited inside ChatGPT in ~30 days: Follow me RT this post Comment "SEO Stuff AI Cheat Codes" and I’ll DM you the full playbook. You must do all 3 for the DM. Alright, let's start with yesterday's announcement. Soon 700M+ weekly ChatGPT users won’t just research products, they’ll buy them instantly. But here’s the key: You can’t sell in ChatGPT if your store isn’t visible in ChatGPT. Visibility is the real bottleneck and it doesn’t happen by accident. Here's how SEO Stuff (seo-stuff.com) has been getting it for clients over the last few months: 1. You have to own the 'best of' and 'x vs y' queries. This is the core of AI discovery. When users ask: “Best skincare brands in 2025” “Vuori vs Lululemon: Which lasts longer” ChatGPT doesn’t just scrape product catalogs, it pulls from authoritative buying guides and comparison pages. If you don’t have these pages, your competitors will own the results. An easy way to get this sorted? SEO Stuff's Premium Content Bundle (60 optimized buying guides + comparisons) seo-stuff.com/premium-conten… 2. You have to build out how-to and problem-solving content. 29% of ChatGPT conversations are practical guidance. People ask things like: “How do I pick the right moisturizer for oily skin” “How do I measure myself for compression leggings” “How to fix a zipper on a backpack” These are intent-rich. If your store creates step-by-step guides that solve these problems and naturally feature your products, you win. That’s what the Gold Plan does: 10 long-form how-to guides structured for snippets + 3 DR50+ backlinks for authority from sites ALREADY APPEARING IN AI SEARCH. That last part is key, by the way. seo-stuff.com/gold-plan-pack… 3. You have to optimize for AI extraction. It’s not enough to just write blog posts. AI engines need structure: Direct answers in the first 2 sentences Numbered lists and scannable subheadings TLDR summaries at the top Schema markup (FAQ, Product, HowTo) This is what makes your content crawlable, snippet-friendly, and AI-parsable. Without it, you’ll never get lifted into ChatGPT or Perplexity answers. Every article in the Gold Plan and Premium Content Bundle is built this way. 4. You have to build out authority. ChatGPT favors sources it trusts. Authority = backlinks + mentions. For e-commerce, that means: High-DR editorial backlinks in your niche Mentions on trusted review, lifestyle, or media sites Consistency of your brand entity across the web If you have weak authority, you’ll be invisible, even if your content is perfect. If you have strong authority, your brand gets surfaced as the answer. That’s why we built the Premium Backlink Bundle: 3 DR50+ backlinks on relevant, trusted sites. seo-stuff.com/premium-backli… 5. Your product and category schema needs to be in order. Google and ChatGPT need structured data to confidently recommend products. For stores, that means: Product schema with price, reviews, and availability Category-level schema (so your collections get parsed as entities) FAQ schema that mirrors natural ChatGPT-style queries This is technical but critical. Schema increases the odds your product feeds both AI Overviews and ChatGPT recommendations. SEO Stuff bakes this into our content process. 6. Your tracking needs to be on point. You won’t always see “referral: ChatGPT” in analytics. But you can track impact by monitoring: Brand mention volume inside AI responses Spikes in branded search after AI queries Long-tail keyword growth (e.g. “best moisturizers for teens”) Conversion lifts after comparison pages go live 85% of SEO Stuff customers reorder because they see these signals translate into sales. So why is all of this a big deal? Shopify’s integration solves checkout. SEO Stuff solves discovery. If you aren’t visible in AI-driven recommendations, your store will never make it to checkout, no matter how smooth Shopify makes the process. The Gold Plan, Premium Content Bundle, and Premium Backlink Bundle were built specifically to put your brand in the exact types of queries users ask in ChatGPT and Perplexity before buying. Gold Plan: seo-stuff.com/gold-plan-pack… Premium Content Bundle: seo-stuff.com/premium-conten… Premium Backlink Bundle: seo-stuff.com/premium-backli… AI search is already driving e-commerce discovery. Shopify just confirmed it by bringing checkout directly into ChatGPT. The businesses that win are the ones who don’t just show up in Shopify’s catalog, they show up in the conversations leading to the purchase. That’s what SEO Stuff is built to deliver. If you want 3 cheat codes we’ve tested to get e-commerce brands cited inside ChatGPT in as little as 30 days: Follow me RT this post Comment "SEO Stuff AI Cheat Codes" I’ll DM you the full playbook. You need to do all 3 for the DM.

@jforjacob Check out @ConstantHire , @c_gro found our best hire to date in under month

Anyone worked with any recruitment agencies for DTC brands they don’t hate?

A casino company actually paid for this backlink. Even in the most competitive niches in the world the bar is so low...

I’ve taken over 1,000 interviews in the last 12 months (and the receipts to prove it). The number one indicator of an A+ candidate by a country mile: Response speed. Nothing else comes close.

@c_gro true

@AustinlCoker I think you can very easily get to green with founder led sales. Just can’t do the sales AND fulfillment

How would you define the perfect lifestyle business?

@imrichardfertig Right where I had my first OG boil. Looks like a rare no kiters in the background day!

Low country OG boil via the outer banks.

@gaetano_nyc @JHTScherck seoforecommerce.com/seo-services/ Might be what you’re looking for. Default criteria is quite strict compared to everyone else. Also can accommodate additional criteria

@JHTScherck Figures… thanks for letting me know, JH 💪

Hey SEO community, I am looking for “premium” link building services. I need a provider that can deliver just 2-3 links per month that REALLY matter… From relevant domains, coming from URLs with authority and earning solid traffic. Legitimate content from real businesses that sell actual products. I’m getting annoyed with run of the mill link building companies doing the typical stuff… high volume outreach, getting links from pages with no traffic, no brand, no real author, AI generated guest posts, links from pages that have like 10 more outbound commercial anchors to things like “best VPN” and “project management software” etc. In most cases you are paying for links that do not move the needle. So whose the real deal? Tag the best of the best, crème de la crème link builders out there. Let’s gooooooo!

Blog is on Wordpress & Shop is on Shopify. Since it was a blog first and it was on Wordpress I'm assuming he didn't want to lose the functionality his blog had. His ecom business is powered more by his social content and then also his blogs so I'm assuming the time it took to grow the authority of his Ecom subdomain wasn't an issue since he was already making a ton of money from it. With a blog that size I don't see a point of migrating to Shopify, just too much work and risk involved, and of course losing functionality. I'm assuming he wanted to use Shopify for it's functionality with Ecom which is why the Shop is on there. And didn't just use Woocommerce. In a perfect world it's on 1 domain, but the reality of the project and being so blog focused I completed understand why it's set up that way.

@KaiCromwell Done this multiple times and oftentimes converts quite high. 💯

eCom SEO Tip #20 Create content about your competitors: "You vs {competitor name}." I don't care that there's no search volume, every single potential customer on earth wants to know what makes you so special compared to the other brands they've seen. Show them.

@ctwtn And ensure people actually land on the page your building a link on. If the page gets 0 traffic we won't put a backlink on it.

Links that get clicks are more valuable than those that don't When building backlinks, make sure your link is higher up in the page higher up = more clicks

Idk man B2B SEO is so easy. IMO if you can crush ecom SEO, B2B will be a cake walk. B2B is oftentimes less competitive, has higher AOVs, & higher LTVs than Ecom. Local can also be incredibly easy (depending on the market) but optimizing someone's GBP can double their business in a month. But local comes down to what their AOV is. Don't think someone should ever sign a restaurant or a hairdresser to a monthly retainer if it's just SEO. I'd say 1 time optimizations and maybe a SOP on how they should update their GBP and how to get more reviews can be the difference maker for their business. I think the whole niching down thing in SEO comes down to how easy it is for you to deliver. The more niche you go the easier it is for you to productize and get better margins. Since the deliverables for each industry has to be different for them to actually work. Someone like you could easily run a B2B or a SAAS campaign and get them good results because you can look at the current market and quickly see where the opportunities are but you wouldn't be able to use your SOPs. I started as strictly ecom and one day took a SAAS client because it seemed simple what needed to be done. 6 months later they were ranking at the top of SERPs for their main keyword with a LTV of 10k + for their clients. Getting them a client a month paid for us, anything more than that was nearly all profit since it was SAAS. With saying that 80% of our clients are still ecom, I just want to point out if you know what you're doing you can do a really good job in other markets.

Further proof that tons of agencies will work with anyone just to add to their MRR: - eCommerce SEO agencies working with B2B, SaaS, local biz, and occasionally eCom stores - B2B agencies whose ICP is a B2B agency, but work with eCom agencies anyways (& can't get results)

@ndoyle Yeah and that’s 60k revenue. Not sure what their margins are. Not too sure about paid tbh. There was so much to go over in regard to SEO we didn’t even cover paid. They’re a mature brand so I can imagine paid does well and solid reorder rate.

@AustinlCoker Hard to reconcile spending $120K, and only seeing $60K in return. Is paid spend just crushing for them?

So many SEO agencies suck. Just had a call with a prospect. They're looking for a new agency because their current one isn't getting them results. They paid 10k / mo for the past year. And they make 5k / mo revenue from organic. The agency delivered 76 backlinks / mo. And were open about it being a PBN. 0 growth done in a year of work. Sick to my stomach hearing that.

@KaiCromwell 😂

@ndoyle Malicious activity with no expectation of their work helping. Just taking money. Churn and burn, it’s awful.

@AustinlCoker 😬👀