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Here's my big personal news:
Natural Dog Company has been acquired by FoodScience, a Morgan Stanley Capital Partners portfolio company!
After 13 years, the journey that started with me quitting my job to go all-in on Elements Brands has officially come to an end.
What started as one guy in a rented office turned into $200M+ of sales and something much bigger.
We bought (and exited) 8 brands, from skincare to laundry detergent to pet wellness.
We pioneered the "ecommerce aggregator" model long before that was even a thing.
We built an incredible team with deep expertise across ecommerce, Amazon, retail, operations, and finance, all of whom are staying on to work on Natural Dog and FoodScience's other amazing brands.
And I'm not going anywhere.
I'm staying on as VP of Corporate Development for the combined platform, where I’ll be leading M&A - finding and acquiring the best pet brands in the world.
If you know me, you know I love this stuff. I can't wait to keep doing it with the firepower of FoodScience and Morgan Stanley behind me.
Huge thanks to everyone I've learned from here on Twitter/X, and especially the EcommerceFuel crew. Y'all have been my sounding board, my therapy sessions, and my second brain for the last decade. I've learned more from you than any MBA could've taught me. Thanks for being generous with your knowledge and support.
If you're running a pet brand and thinking about an exit - or know someone who is - DM me. We’re buying. I'd love to help you write your next chapter.
Press release is in the next tweet!
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