There was a time, not very long ago, when Ben Shapiro could reasonably call himself the king of all conservative media. That’s all over now, writes political columnist Ross Barkan. Shapiro’s company, ‘The Daily Wire,’ is instituting significant layoffs. Its YouTube channel’s subscriber base is starting to shrink, and its website has emerged as one of the great traffic losers in conservative media. There are ‘Daily Wire’ YouTube videos that now, after a few days online, have less than 10,000 views, a catastrophically small number for a channel with more than 3 million subscribers. The top comments all mock the low view counts. “If a variety of poor business decisions can be blamed, in part, for the ‘Daily Wire’’s fall from grace — ill-fated investments in feature films, an epic fantasy series, and peculiar merchandise — the greater story is the collapse of Shapiro’s constituency,” writes Barkan. “There are two realities to Shapiro conservatism in 2026: It retains a significant foothold among Republican elites, and it is fast being rejected by the future grassroots of the party.” Read more: nymag.visitlink.me/KtpIKV
