Authority Hadi

Isn’t conversion rate optimisation kind of mind-blowing sometimes? Just by optimising an area roughly the size of an iPhone screen, we helped generate +$77,558 per month for one of our clients. That’s it. No new traffic. No new products. No big redesign. Just improving what people see the moment they land. Most brands treat their homepage above the fold like a billboard. Big image. Generic headline. “Shop Now” button. But that first screen has a much bigger job. It needs to instantly answer three questions: • Why should I trust this brand? • Why should I care about this product? • What should I do next? So here’s what we changed in that one small section: 1️⃣ Added trust immediately We introduced a simple USP toolbar under the navigation using the three biggest buying drivers from post-purchase surveys. 2️⃣ Simplified the value message We cleaned up the layout and added three clear, benefit-driven bullets so visitors could understand the value in seconds. 3️⃣ Strengthened the CTA We replaced the generic CTA with a more emotive call-to-action, made it full-width on mobile, and anchored it with trust signals. That tiny section… 👉 Generated +$77,558 per month. All from improving the first mobile screen. Sometimes CRO isn’t about redesigning pages. Sometimes it’s just about treating the first screen like the most valuable real estate on your store.

MRR UP 176.9% in the last 7 DAYS We can speculate on why this is happening now. Some product improvements, conversion optimisation, SEO and GEO. Will send out emails to new sign ups tomorrow and rewatch PostHog sessions to see if I can understand the users a bit more. Also dropped a new feature today 🦄

Most startup glossaries put you to sleep. QuibLab wakes things up. Coming soon. The friend you'll wish you had next time someone says "liquidation preference" and you just nod.

What describes your laptop right now? • Clean setup ✨ • 100 tabs open 💀 • Low storage 😭 • Fighting for survival