Ava Banta

17 posts

Ava Banta

Ava Banta

@AvaBanta

University of South Carolina: Majoring in Retail Management: RETL 369 Section 2, Spring 2026: I love going on walks!

Katılım Şubat 2021
2 Takip Edilen2 Takipçiler
Ava Banta
Ava Banta@AvaBanta·
Choosing cotton means choosing a fiber that works with nature. It’s breathable, renewable, and biodegradable, while modern farming practices continue improving water and soil efficiency and supporting farming communities.#whycotton S5 @RetailPro369 vimeo.com/348632906?fl=p…
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Ava Banta
Ava Banta@AvaBanta·
Cotton is more than a fabric, it’s a natural, renewable fiber used in clothing, home goods, and even medical supplies. Every part of the cotton plant can be used, making it a resource-efficient choice from farm to fabric. #sustainablefashion
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Ava Banta
Ava Banta@AvaBanta·
@CadeBranton369 @RetailPro369 I completely agree with you and this also got a lot more people to subscribe to their platform to be able to watch him do that.
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Ava Banta
Ava Banta@AvaBanta·
@FrancescaC369 @RetailPro369 @FreePeople I completely agree with you, something like this is very trendy, but it’s also very funny and catches the attention of people who are scrolling on their phone!!
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Ava Banta
Ava Banta@AvaBanta·
@RetailPro369 This caught my eye and made me want to click on the post because it made me want to see the interactions that people commented or shared or liked. Which also helps boost the post and more people will visit the page.
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Ava Banta
Ava Banta@AvaBanta·
Brand equity strengthens when voice and experience align. People connect with brands that feel authentic, and they do a very good job at that with engaging with accounts and getting the same engagement back. X4 @RetailPro369
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Ava Banta
Ava Banta@AvaBanta·
Consistency makes it work. Their playful voice stays the same across posts, boosting engagement, recognition, and loyalty! This image is a perfect representation of it.
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Ava Banta
Ava Banta@AvaBanta·
A great example of social media marketing is Duo Lingo. Strong brands grow through personality, not just ads. Duolingo became a TikTok icon by using humor and trends to feel human and relatable!!
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Ava Banta
Ava Banta@AvaBanta·
Retail promotion works best when AI feels helpful, not scary. Starbucks’ app uses past orders and timing patterns to push personalized offers which drives loyalty without discounts. The future of promotion is predictive, not pushy. X3 @RetailPro369
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Ava Banta
Ava Banta@AvaBanta·
@KatieCamp369 I completely agree with what you said, I just recently stopped drinking soda and switched to poppi and it is just as good!! S02 #1
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Katherine Campbell
Katherine Campbell@KatieCamp369·
For example, Poppi's content works because they've positioned themselves between gut health and lifestyle branding, which is key for Gen Z, who value wellness but still want aesthetics. Their channel is very connected, as they know their customer and brand image very well!
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Katherine Campbell
Katherine Campbell@KatieCamp369·
The best brand promotion only works when it is intentional and strategic, not simply posted everywhere for visibility. For a strong IMC plan, brands must clearly define who they're marketing to and why those people should care, and then turn focus to ads, TikTok, etc., after.
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Ava Banta
Ava Banta@AvaBanta·
@AndrewInabinet3 I completely agree, living at the beach turtlebox speakers are one of the best things you can own, since your able to take them on the boat and the beach without worrying about them getting ruined bc of the water it does give you a sense of freedom!!! S02 #1
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Andrew (Drew) Inabinet
Andrew (Drew) Inabinet@AndrewInabinet3·
Most brands market products. The best brands market identity. Turtlebox Audio doesn't sell speaker. It sells freedom, toughness, and belonging. When people recognize themselves in your brand, price becomes secondary.
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Ava Banta
Ava Banta@AvaBanta·
Overall, brands win when events feel intentional, not transactional. Smaller, curated experiences build stronger connections and the best PR events feel like an invite, not an ad. #skims #eventmarketing @RetailPro369
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Ava Banta
Ava Banta@AvaBanta·
The best PR events start with the story you want told. Media and creators want access and relevance-not another backdrop. No organic buzz means no real impact.
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Ava Banta
Ava Banta@AvaBanta·
PR event marketing isn’t about throwing the biggest party, it’s about creating a moment people want to talk about. Look at how Skims pop-up events consistently turn launches into cultural conversations by blending exclusivity, influencer attendance, and Instagrammable design.
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RetailPro369
RetailPro369@RetailPro369·
Lauren shared an interesting article about how Poshmark, a second-hand retailer, is incorporating AI for #virtualtryon. What’s your take on this? Please check out her thread! ⬇️
Lauren Cole@LCole76519

I recently read an article from the BOF about AI being incorporated with virtual try-on tech, Specifically, Poshmark collabing with Alta (An AI styling assistant), to digitally promote certain luxury second-hand products in a way that allows users to virtually try them on.

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Keşfet

@RetailPro369 @CadeBranton369 @FrancescaC369 @FreePeople @KatieCamp369 @AndrewInabinet3 @elonmusk @BarackObama