Avas123

@haley_kenney_ @Capitaldemarca I agree! People who follower Lil Baby are experiencing brand awareness if they know it or not! Even if its a brand they don't prefer usually they could be persuaded into a purchase if they are fans of the influencer. #LWUstrategy #ICMKTG

@Capitaldemarca Budweiser is utilizing the fan base of Lil Baby to create this ad and eventually a performance at a Budweiser FIFA event. This appeal to the music industry fans could give Budweiser a new look in some fans minds. #WVU315 #ICMKTG

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca @LidlGB Rockwood Restaurant and Bar in Gainesville VA should promote the world cup by selling promotional viewing tickets w/ exclusive drink and appetizer specials, this will inc the viewers for the world cup and inc business too! #LWUstrategy #ICMKTG rockwoodva.com

@Capitaldemarca @LidlGB is effective because they are fueling kids' dreams in becoming a star one day by learning from professionals. Lidl is influencing the idea that you can achieve your dreams and goals with practice. #LWUstrategy #ICMKTG youtube.com/watch?v=91RmWE…

@Capitaldemarca Lidl's advertisement is effective because it is fueling kids' dreams of becoming a soccer star one day by learning from professional players & its possible to achieve big goals, if they work for it #LWUstrategy #ICMKTG @LidlGB youtube.com/watch?v=91RmWE…

@haley_kenney_ @LaurelAynne I agree, env. consciousness is important in the fashion industry. Levi's encourages the donation of well loved jeans and in result they recycle and reuse the material to create multiple new items. levi.com/FR/en/features… #ICMKTG #LWUstrategy

@LaurelAynne I think that a big issue in our society is over consumption of clothing and the issues that come with fast fashion. Sustainability and reuse is a must now, so marketing efforts from sustainable companies is where I hope to be in the future. #WVU315 #ICMKTG

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne 2. Fashion Product Marketing is an interesting field I could see myself in. I am interested in the value that brands and products bring into the consumer world. I would contribute by marketing fair prices, environmental & product honesty to future consumers #LWUstrategy #ICMKTG

@LaurelAynne 1. I am grateful for my prof's who have prepared me with real life examples of mark. and through my internship experience that is not taught alone through a textbook. I look forward to finding a job post grad bc I am confident to enter the wrld. of marketing #ICMKTG #LWUstrategy

@JackWhitewvu01 @BryanTMcLeod @LaurelAynne I agree, on the off chance of someone creating their own platform their followers on prior platforms will want to follow them on the new social media accts. the other big companies will be worse off if large amounts of followers join their platforms #LWUstrategy #ICMKTG

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

@BryanTMcLeod 2. I think people who have been repeatedly kicked off an acct and if they have enough $ then I think its fine for them to create their own platform w their own terms of service that their followers will abide by. #LWUstrategy #ICMKTG

@BryanTMcLeod if someone repeatedly is saying hurtful comments repeatedly and violating terms, but you can't ban someone from talking in real life so it is unfair to do for eternity on social media accts if someone is out of line once of twice. #ICMKTG #LWUstrategy

@EmmaAdams525 @CopywriterBob @LaurelAynne @CocaColaCo I agree! In one of my marketing classes we talked about Coca Cola's goal to have biodegradable water bottles. They show high environmental responsibility! #LWUstrategy #ICMKTG esquireme.com/news/46190-coc…

@CopywriterBob #ICMKTG @LaurelAynne #WVU315 One brand I think has succeeded in standing for something is @CocaColaCo. They actively work towards their commitment to sustainability through their innovations in their packaging & energy to reduce waste & carbon emissions.

Welcome to Week 7️⃣ of #ICMKTG. This week we are discussing brands and their meanings, or lack of meaning. In your answers, please provide images and/or links to examples to support your point of view.#WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@CopywriterBob 2 I would say Apple bc their prices for phones keep raising and I feel like I always have to get a new phone every two years. I love apple but I wish they would make their software last a little bit longer in their old phones. #LWUstrategy #ICMKTG

@CopywriterBob 1. Dawn detergent has helped birds since early 2010's with cleaning their feathers from oil spills and returning them back to their natural habitat. It shows that their products have multiple purposes to help. youtube.com/watch?v=XPsRiT… #LWUstrategy #ICMKTG

@ChenilleWright @AlexKrallman Hi Chenille, I agree personalized interaction is effective for changing transactional relationships to relationship marketing bc it is a personalized convo instead of having one blanketed statement to all customers on an Instagram post. #ICMKTG #LWUstrategy

@AlexKrallman 2.) A couple of examples of brands using twitter successfully would be Netflix and Old Spice. Both brands are interactive with their fans in way that are memorable and funny. They're able to stay unique and true to themselves while captivating their audience. #ICMKTG #NKU205

@AlexKrallman Creating network events and advertising them through twitter spaces will target multiple diff people with diff career paths using 1 meeting space. This acct reposted the meetings through their specific hashtag to ensure visibility. #LWUstrategy #ICMKTG twitter.com/albertKatruGum…

@AlexKrallman I would invest in Twitter Spaces bc real convos between multiple people & more authentic convos in the live platform. Seems easy to use than Y.T. short & mostlikely be used more than this bc ppl... #ICMKTG #LWUstrategy

@AlexKrallman 1/3 will use platofrms that are more familiar such as tiktok instead of YouTube short to search. I had no idea what Youtube Short was until I saw this and it seems less targeted than TikTok. #LWUstrategy #ICMKTG

@LaurelAynne 2.Evry year Cold Stone has a themed ice cream. It is the same as the classic cake batter but it is food colored black to show a spooky side! When people try this flavor and they like it they will be prone to come back more often to get the reg. cake batter #ICMKTG #LWUstrategy

@LaurelAynne 1. Adults can share this trend they once had with the younger generations. McD has the advg. because it offers is an emotional appeal. Another advg. is that the product is reusable and kids can use as a trick or treat unlike most kids meal packaging. #LWUstrategy #ICMKTG

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy