Emma Adams

I am supporting @WVU_TheRack during this #WVUDayofGiving 🤗

@HoStackHammer @Capitaldemarca @CopywriterBob This is a great point! It's always smart to play on emotion since it is such a powerful marketing tool and resonates well with consumers. #ICMKTG #WVU315 @LaurelAynne

@Capitaldemarca @CopywriterBob This advertisement captures the beauty and culture that surrounds such a large event. For many countries, soccer is thier largest and most played sport. Coca-cola emphasizes this by capturing the feeling of bliss after drinking the product as well as being part of the world cup.

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca @PepsiCo @Fritolay @LaurelAynne One small/local business that I believe could benefit from FIFA is Benji's Sunnyside-- a local Morgantown bar & grill (only on FB & IG). They frequently do watch parties for football events, so catering to soccer fans would expand their customer base #ICMKTG #WVU315 @LaurelAynne

@Capitaldemarca @PepsiCo's @Fritolay was a sponsor for FIFA in 2022. One ad I saw that was pretty neat was this ad for these 3 limited edition chip flavors that were inspired by the World Cup fans' favorite gamely foods. Great place to market this clever campaign! #ICMKTG #WVU315 @LaurelAynne

@CedricE83024373 @LaurelAynne Cedric, this is a great goal! Marketing is such a flexible field and it certainly heavily applies in entrepreneurial ventures. Good luck pursing your dream! #ICMKTG #WVU315

@LaurelAynne 2. 5 years from now, I see myself running my own business where I am consulting with organizations, companies, businesses, etc. in solving problems with employee satisfaction, work productivity, etc. My company will be devoted to partnership, harmony, and unity. #NKU205 #ICMKTG

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne #ICMKTG #WVU315 This next prompt is more challenging for me bc I'm not sure how I'd like to utilize my degree. As long as I feel I'm making a positive impact, I know I'll feel fulfilled, so I hope to have a career that supports me in supporting a company & its consumers

@LaurelAynne #ICMKTG #WVU315 As a future marketer, I am most grateful for the changing-nature of the world. Between technological advances, economic opportunities, & amazing connections I meet as I continue my academic & professional journeys, the marketing field will never leave me bored.

@CedricE83024373 @BryanTMcLeod @LaurelAynne #WVU315 #ICMKTG I think this is a very good point. These days u can easily avoid being flagged by changing a character or bleeping out a word, so I find getting fully banned is for more extreme situations, generally, & it can be good to protect other users from this

@BryanTMcLeod 2.Rules and policies are implemented for media platforms to make sure non offensive content and certain expectations and regulations are followed. If celebrities are finding ways to remain on the app, then it shows that people cannot be held responsible. #ICMKTG #NKU205

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

@BryanTMcLeod @LaurelAynne #ICMKTG #WVU315 @LaurelAynne While I have mixed feelings about celebs buying SM sites, I see no issues w celebs creating them bc I find that new SM platforms help serve niche communities & cater to different user needs.

@BryanTMcLeod #ICMKTG #WVU315 @LaurelAynne I feel that if users violate a site's established rules, then the site has every right to remove the user or post for that reason. I feel especially strong about this if users are required to read & agree to the terms & the site privacy policy.

@isabellachatch @CopywriterBob #ICMKTG @LaurelAynne #WVU315 I did not know Urban Outfitters was doing this and am glad to hear it! This will definitely have a significant impact if they are able to implement their strategies for this successfully!

@CopywriterBob Urban Outfitters has recently been standing for clothes made from recycled materials. This is something unlike they have ever done and is a big company. I think this will make a big impact on kids and helping them find new ways to reduce waste. #LWUstrategy #ICMTKG

Welcome to Week 7️⃣ of #ICMKTG. This week we are discussing brands and their meanings, or lack of meaning. In your answers, please provide images and/or links to examples to support your point of view.#WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@CopywriterBob @LaurelAynne @CocaColaCo #ICMKTG @LaurelAynne #WVU315 A brand I don't think means what it once did is SeaWorld. It may once have been somewhat-focused on conservation efforts, but it has had several past scandals involving the treatment & living conditions of its animals resulting in backlash from PETA.

@CopywriterBob #ICMKTG @LaurelAynne #WVU315 One brand I think has succeeded in standing for something is @CocaColaCo. They actively work towards their commitment to sustainability through their innovations in their packaging & energy to reduce waste & carbon emissions.

@graceroth04 @AlexKrallman #WVU315 @LaurelAynne I see ur point about Twitter's stats, but I find that larger, established companies tend to be more successful on it compared to smaller ones, which do better on Facebook. Do u think that this should be a factor in choosing which platforms to invest in?

@AlexKrallman 1.) Looking at the report, I would invest in twitter as a marketer because it is emerging the most compared to the other platforms on the chart. #ICMTKG #NKU205

@AlexKrallman #WVU315 #ICMKTG @LaurelAynne Bc Twitter, Insta, & Fb r so easy 4 businesses & consumers to use, I would invest in them. Great examples of brands successfully using these is SM influencing. Not only do influencers build their personal brands, but they're a tool 4 brands to use too

@Avas1232 @LaurelAynne #WVU315 @LaurelAynne I agree with you! This is such a simple change for the company to make that has the potential to make a reoccurring impact with the customers.

@LaurelAynne 2.Evry year Cold Stone has a themed ice cream. It is the same as the classic cake batter but it is food colored black to show a spooky side! When people try this flavor and they like it they will be prone to come back more often to get the reg. cake batter #ICMKTG #LWUstrategy

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne @KraftHeinzCo hypebeast.com/2021/10/heinz-… This short article has more information the kit. I think this is such a smart move to capitalize on other ways ketchup can be used during this time of year & to promote the company in a fun way!

@LaurelAynne #ICMKTG #WVU315 I do think that McDonald's Boo Buckets is enough to stand out based on the amount of buzz I've heard about them! Another Halloween-related marketing win that was one of my favorite successes was the @KraftHeinzCo "Tomato Blood" Ketchup costume kit! So creative!

@Lilli3009 @CopywriterBob #ICMKTG #WVU315 @LaurelAynne I completely agree. Whether it’s prominent athletic players or an alumni or another familiar face on campus, letting students know they’re not alone in their struggles & that there’s no shame in getting help is paramount

@CopywriterBob Sharing personal examples of other students is a good way to encourage students to try out campus resources. When students talk about their positive experiences, students feel more comfortable asking for help because they can relate to them. #ICMKTG #UNCWMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob #ICMKTG #WVU315 @LaurelAynne Marketers can work w resources available to students & use tools such as cameos to let students know what’s available for them to use & reduce stigmas around them getting help. It all starts at improving societal attitudes